NEWS
DECEMBER 3, 2013
Liberty Champion/A8
Students compete in Doritos contest
Two groups from Miller’s Advanced Video Production class have been contacted about their Doritos commercials Nathan Skaggs ncskaggs@liberty.edu
Students in the Department of Digital Media and Communication Arts (DMCA) have accepted the challenge to compete in the Doritos Crash the Super Bowl VIII contest. According to professor Pamela Miller, there were three groups in her COMS 483 Advanced Video Production class that chose to make a Doritos commercial in hopes of winning the contest. Doritos’ official rules state that the grand prize winners will receive $1 million, the chance to work on the crew of Marvel’s “Avengers: Age of Ultron” movie, a trip to Super Bowl XLVIII and their commercial shown during Super Bowl XLVIII. “There were three groups and three options,” Miller said. “They all chose the same option. All three of the groups had creative ideas similar in theme – Doritos changes things.” Of the three group’s, two submitted their final spot into the contest. Lily Smith, the commercial’s director and writer, said her groups commercial, entitled “Doritos Brings Out the Fun in Everyone,” was submitted about three weeks ago. Smith said the idea came to her the day she was to submit her idea to Miller. “I was thinking about a party and what I had to take,” Smith said. “Then I got to thinking ‘What makes a party good? What if we made a commercial where the good stuff was actually Doritos instead of drugs or alcohol?’” From there, her group developed the idea in preproduction. This process took
about two weeks, Smith said. Tyrone Neal, the commercial’s producer, said he believes “Doritos Brings Out the Fun in Everyone” was more original than the other submissions. “If you notice, on other entries, everyone wants to sell the product by sex appeal, children, the nerdy guys, the office guys,” Neal said. “We went for kind of edgy, but yet still appropriate and has humor to it as well, with great product placement.” The story line follows a boring college party that is energized by Doritos. An angry father, played by Liberty professor Dr. Carey Martin, returns home to find that his son is having an outrageous party. He quickly realizes the cause for all of the ruckus is Doritos, and he joins in on the fun. According to Smith, the commercial once had enough votes to be ranked in the top 20 in the world, but has since lost ground. However, “Doritos Brings Out the Fun in Everyone” is currently among the entries that are most viewed and most rated, according to the Doritos website. Bryan Croson, videographer, Dylan Sheldon, editor, and Gabe Henderson, creative assistant, worked with the technical aspect of the production, Smith said. Greg Coleman, editor, said his group submitted a commercial entitled “The Struggle.” “It’s a classic underdog tale,” Coleman said. “An underdog comes in eating Doritos. Doritos give him the confidence to beat (the arm wrestler). He beats him and walks away with two ladies on his side.” Brain Shulda, director of “The Struggle,” said the idea was a group effort. “(The idea) changed multiple times
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PARTY — Students pose after filming their Doritos party commercial. throughout,” Shulda said. “Even on the set we changed some ideas around.” Shulda said production was completed all in one night at a warehouse in downtown Lynchburg. Video shooting lasted about eight hours, according to Shulda. Coleman said as of last week, “The Struggle” had been viewed more than 500 times. Both groups of students who submitted a commercial into the competition said they learned valuable lessons from this project. Smith and Coleman said they learned how to lead effectively and work well with others.
“This project mainly taught me about planning,” Coleman said. “Preproduction is definitely where the bulk of your time needs to be. If you don’t have it planned out, you won’t be able to do things effectively.” Coleman and Shulda worked alongside Jamie Vest and Sam Hanson to produce “The Struggle.” According to the Doritos commercial official rules, all entries must be submitted by Nov. 24, 2013. To view and vote for the submitted Doritos commercials, visit doritos.com. SKAGGS is a news reporter.
Sodexo recognized Liberty is ranked as the third healthiest college Melanie Oelrich moelrich@liberty.edu
Before
After
Before
After
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BEFORE & AFTER — Falwell lost 75 pounds, and Bullman lost 180 pounds.
HEALTH continued from A1 “I was able to cut out everything, but I did it slowly,” Falwell said. “You can’t cut it out all at once or it’ll be a shock, and you won’t stick with it. Once I cut it out, I never missed any of it.” Now, Falwell said he only drinks black coffee, water and homemade protein shakes that he prepares himself. The protein shake, thanks to the recommendation of Ben Crosswhite of Crosswhite Fitness, is made with spinach, almond butter, almond milk, kale, raw egg, protein powder, olive oil, chia seeds, oat bran and fresh fruit. “I work out two hours a week at Crosswhite Fitness with Becki, and because I kept up with Crosswhite, I was able to lose all that weight, and I’m able to keep it off easily,” Falwell said. When the family eats at home, Falwell said their dinner plates are normally filled with grilled chicken or fish and vegetables. Since his healthy change, Falwell said he has run a 5K in 30 minutes and hiked Sharp Top with ease. In fact, other Liberty administration members have followed in Falwell’s footsteps. Liberty’s Chief Financial Officer Don Moon has lost 50 pounds, while Liberty’s Director of Ministry Teams Scott
Bullman has shed 180 pounds, according to a WSET broadcast from Nov. 7. For Bullman, the inspiration to lose the weight and get himself on a healthy track was spiritual. “I’ve been morbidly obese for most of my life and have lost a lot of weight during that time,” Bullman said. “Feeling better, looking better, being around for my kids is always a good motivation, and this time around is no exception.” However, according to Bullman, he believes God had been dealing with him regarding his influence. “With leadership comes influence, and with influence comes the responsibility to (use) that influence for the glory of God,” Bullman said. “I finally realized that my influence would never be all it could be until I conquered this weakness, which was on display for everyone to see. Therefore, I gave it to God, hired trainer Ben Crosswhite, and committed 100 percent. Fifteen months later, I’m down 182 pounds.” To date, the staff from Liberty has lost a combined 1,500 pounds—and that number continues to increase as each member continues on their path to health, according to Falwell. OELRICH is the social media editor.
According to The Daily Beast and College Prowler, Liberty ranks third among the healthiest colleges across the nation. Reasons for the rating include the low use of alcohol and drugs, and healthy dining options, courtesy of Sodexo food services. Robin Quay, Liberty’s registered dietician, and other Sodexo staff are the masterminds behind the new healthy dining options available all over campus. “Simple Servings, the allergen-free platform, is an offering that eliminates gluten as well as seven of the eight most common (Food and Drug Administration) specified allergens, which are wheat, soy, milk, peanuts, tree nuts, shellfish and eggs,” Quay said. According to Quay, the main purpose of Simple Servings is to provide a way for students to not feel singled out when they have to comply with food allergy or other dietary concerns. “These students don’t have to ask for special foods to be prepared, cook for themselves or go elsewhere to eat,” Quay said. “They can enjoy a tasty meal with their friends and take part in the social aspect of dining on a college campus.” Quay said the food at Simple Servings is “simply prepared, minimally processed and made from scratch using transparent ingredients.” According to the Mother Nature Network website, ingredient transparency is when a company names all of the ingredients that are in their products on the nutrition label without grouping
additives together creating vagueness. According to Quay, not only is the healthy line popular among students with specific allergies, but it also appeals to students who want healthy, plain-and-simple foods or to those who may have other health related dietary concerns, like Type I Diabetes. During lunch and dinner, the Simple Servings station offers an entrée, a hot vegetable and a starchy side — either a gluten free grain or a starchy vegetable — as well as two salads and a variety of greens that are served with a homemade salad dressing. “There were many inspirations for creating the Simple Servings line,” Quay said. “It was mainly to meet the needs of students with allergies. We wanted to be sure they could get a safe, healthy and delicious meal and not have to worry about having an allergic reaction.” According to Quay, Sodexo wants students to be able to focus on their academics and college life and not have to worry about their meals and special dietary needs, like allergies. “We also wanted to offer healthy, delicious, simple foods for students who were looking for a more nutrient-dense type of diet,” Quay said. The Reber-Thomas Dining Hall is not the only place on campus to offer healthy options. Doc’s Diner offers a homemade veggie burger, veggie pizzas with a whole grain crust and a variety of salads, while the Tilley Fresh Market Buffet offers a salad bar and a wide variety of cooked veggies every day. With the addition of
the Jamba Juice and convenience store at the new David’s Place on East Campus, students have the opportunity to purchase fresh fruit and veggie smoothies and meals-to-go that follow vegan, paleo and glutenfree diets. According to Quay, students have responded positively to the newest changes to dining services across campus. “We conducted a satisfaction survey that indicated that most people agreed or strongly agreed that Simple Servings made them feel safe, knowing that they wouldn’t be exposed to allergens that could make them sick,” Quay said. “We also have a lot of anecdotal evidence of students just telling us or emailing us about how much they like it.” Sodexo plans to continue to increase the number of healthy choices offered throughout the dining hall and at other residential and retail dining facilities on campus, Quay said. “We will also continue to offer nutrition education opportunities for students through individual sessions, workshops, events and classes,” Quay said. OELRICH is the social media editor.
FYI
According to Quay, the library will have a Starbucks, Tsunami Sushi, Pizza Hut Express and Brioche Doree.