business|how to market your spa business during the holidays
Getting started In the next couple of weeks, take note of what other businesses are doing to market themselves for the holidays—it may spark some ideas. The following ideas will also help jumpstart your creative marketing juices: 1. Offer a featured holiday facial. Promote a “Winter Radiance” facial as a great escape from the holiday bus-
tle, with enticing aromas of cinnamon, cloves, cherry and chocolate. 2. Create holiday specials. Offer two-for-one specials on select treatments to top clients, and ask them to bring a new guest. Promote the offer on a printed card or email newsletter. 3. Offer gift sets, stocking stuffers and petite gifts. Beautifully packaged gifts are perfect for last minute, easy gifts for family, friends, co-workers and bosses.
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4. Target marketing. Reach out to the husbands of your clientele, and recommend services or products that their significant others would enjoy. 5. Spread the word. Let clients know you have a variety of gift options, either through printed marketing pieces, email newsletters, Facebook, Twitter or by posting pictures of your gift sets on Pinterest. Verbal reminders also work well. 6. Gift certificates. Pair gift certificates with skin care products as gift sets. 7. Host an open house. Preview a new treatment for 2013. Invite a select group of clients to the event; offer discounts and mini demonstrations of the treatment. 8. Partnerships. Consider partnering with others in the community or your own spa to bundle services for the holidays. 9. Educate. Host an educational winter skin care event or pitch the idea to your local media and demonstrate a skin care regimen for home use. 10. Give thanks. Send holiday greetings, thank you cards or small gift sets to clients to let them know how much you appreciate them. Bottom line: Get creative, and always listen to what your clients are asking for. Also remember that a massive marketing budget is not necessary to capture the attention of holiday shoppers. Keep it simple—but whatever you do, don’t sit the season out! n
Rhonda Allison, a pioneer in the skin care industry, is the founder and CEO of Rhonda Allison Cosmeceuticals and RAW Skin Care for Men. She is also an author and internationally known speaker with more than 30 years’ of esthetic experience. For more information, visit www.RhondaAllison. com and www.RAWmethod.com.
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Page 72 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • November 2012