RunTex Campaign

Aa At o m s A d v e r t i s i n g

1 Molecular Way !"#$%&'()'*+*,./'-0121*3-4, 5/'-016+,426+ 789:#7;<=>$#?%@AB9:

Atlanta / 2011/ Media Plan / Lisa Dobias / Adv 345J / 11:00a - 12:30 p /

Aa C o n t e n t s

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Our Company Executive Summary Campaign Scope Profiling the BRand Geographic Profile situational analysis profiling the market direct competitors Indirect competitors media vision media menu objectives strategy by flight budget breakdown flowchat future recommendations

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Aa

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O u r C o m p a n y

Atoms Advertising

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Potential Energizers

Aa E x e c u t i v e S u m m a r y

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Lauren Pfeiffer

Katherine Kloc

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Melissa Smith TK:' 7' 8E?>;' G=7>' R"CF?B' V=F789?%#' 7%;']%@F?#E'X?8=>7‐ ture major from ^7F<=#89%&'(=L7#A'T' 7:' 7F#9' 7%' ?%8=>%' 78'8E='!"#$%'_E?F‐ ;>=%K#' Q"#=":A' T%' :G' #.7>=' $:=&' T' =%U9G' >=7;?%@&' I>?$%@'7%;'F?#8=%‐ ?%@'89':"#?BA

Matthew GOlder TK:' 7' #=%?9>' !;‐ <=>$#?%@' :7U9>'' 5>9:'W7%'!%89%?9&' (=L7#A' J%=' 95' :G' @>=78=#8' 7BE?=<=‐ :=%8#' ?%' :G' B9F‐ F=@=' B7>==>' I7#' C=?%@' 7' M9"%;?%@' M78E=>' 95' W?@:?'

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Mercedes Pang TK:' 7' U"%?9>' !;‐ <=>$#?%@' #8";=%8' 5>9:'W7%'!%89%?9&' ()A' ' T' 7%' ?%8=>%‐ ?%@'59>'8E='!>8'!F‐ F?7%B=' 95' !"#$%A' T' =%U9G' >"%%?%@&' C?O?%@&' #O=8BE‐ ?%@&' 7%;' @9?%@' 89' B9%B=>8#A' ' ' J%=' 95' :G' @97F#' ?#' 89' F=7>%' W.7%?#E&' @9' 89' _9#87' V?B7' 7%;' 8=7BE' BE?F;>=%' 89' #.=7O']%@F?#EA

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/ PRODUCT

/ PROMO

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/ PRICE

/ PLACE

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G e o g r a p h i c P r o f i l e

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S i t u a t i o n a l A n a l y s i s

/ History

/ Geography and Climate

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/ Local Population and Culture

/ Transportation

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Strength

Weakness

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Threats YR>=Y=#87CF?#E=;'#.=B?7F8G'>"%%?%@'#89>=' 59">':?F=#'7I7G'5>9:'V"%(=L'#89>='F9B7‐ $9% YF9B78=;'?%'9F;=>'%=?@EC9>E99;&'C"8'8>G‐ ?%@'89'87>@=8'7'G9"%@=>'.9."F7$9% YC7;'=B9%9:?B'BF?:78='59>'7'#.=B?7F8G' #89>='8>G?%@'89'=#87CF?#E'7'.>=#=%B='?%'7' %=I'7>=7 YW$w?%@'E=78'?%'!"@"#8'B9"F;';=8=>'.9‐ 8=%$7F'B"#89:=>#

Aa

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S i t u a t i o n a l A n a l y s i s - P T 2

P r o f i l i n g t h e M a r k e t

Our Location

Primary Target Market

/and Culture

/ Local Population

/ History

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Profile: Jake Mercer

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/ Surrounding Landmarks: Profile (& Target Markets) M>==;9:' R7>O' ?#' 8E=' F7>@=#8' ."CF?B'.7>O'?%'!8F7%87'7%;'95‐ 5=>#'3':?F=#'95'R!(g'M9"%;7‐ $9%' C?O=' 7%;' >"%%?%@' 8>7?F#A' X9B78=;'9%FG'0A2':?F=#'5>9:' 8E=' %=I' V"%(=L' #89>=&' 8E=' .7>O' ?#' =7#?FG' 7BB=##?CF=' 89' 9">' .EG#?B7FFG' 7B$<=' 87>@=8' :7>O=8A

^=9>@?7' W878=' [%?<=>#?8G' 7%;' ^=9>@?7' T%#$8"8=' 95' (=BE%9F9‐ @G'7>='C98E'F=##'8E7%'P<=':?F=#' 5>9:'8E='V"%(=L'#89>=A'\?8E'7' B9:C?%=;' #8";=%8' .9."F7$9%' 95' 9<=>' -,&,,,' .=9.F=&' V"%‐ (=L'I?FF'C='=7#?FG'7BB=##?CF='89' >=B=%8'@>7;"78=#'IE9'F?<='7%;' I9>O'?%'8E='7>=7A

\?8E';9I%89I%'!8F7%87'F=##'8E7%'1':?F=#' 7I7G&'8E9"#7%;#'95'.=9.F='I?FF'C='I?8E?%' BF9#=' .>9L?:?8G' 89' 8E=' V"%(=L' F9B7$9%A' `9I%89I%'9a=>#'%":=>9"#'#E9.#&'>=#‐ 87">7%8#&' C"#?%=##=#' 7%;' B"F8">7F' F7%;‐ :7>O#' 8E78' 7D>7B8' :7%G' <?#?89>#' =7BE' ;7GA' (E=' Q!V(!' >7?F' #G#8=:' 7%;' 8E=' `9I%89I%'_9%%=B89>'jT%8=>#878='*-m+-k' .>9<?;='=7#G'7BB=##'89'8E='7>=7'7%;'I?FF' :7O='8E='#89>='7BB=##?CF='89'9">'87>@=8' :7>O=8A

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P r o f i l i n g t h e M a r k e t - P T 2

Aa

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D i r e c t C o m p e t i t o r s

Secondary Target Market J">'#=B9%;7>G'87>@=8':7>O=8'B9%#?#8#'95'I9:=%'C=8I==%'7@='2,'7%;'24A'(E=GK>=':7>>?=;'I?8E'G9"%@' BE?F;>=%&'7%;'8E=':7U9>?8G'95'8E=:'7>='#87GY78YE9:=':9:#A'(E=G'7>=%K8'=L8>=:=FG'I=7F8EG&'C"8'8E=G'F?<=' B9:59>87CFG'9a'95'8E=?>'E"#C7%;#K'"..=>Y:?;;F='BF7##'?%B9:=A'(E=GK>='<=>G'B9%B=>%=;'I?8E'8E='E=7F8E' 95'8E=?>'57:?F?=#'7%;'=%B9">7@='8E=?>'57:?F?=#'89'=78'I=FF'7%;'89'@=8'=L=>B?#=A'(E=G'B99O'E=7>8G&'%"8>?‐ $9"#':=7F#'59>'8E=?>'57:?F?=#'=<=>G'%?@E8'7%;'=%U9G'#E9..?%@'78'57>:=>K#':7>O=8#'59>'5>=#E'.>9;"B=A']<=%' 8E9"@E'8E=GK>='E=7F8EYB9%#B?9"#&'8E=G';9%K8'E7<=':"BE'$:='59>'=L=>B?#='8E=:#=F<=#&'7#'8E=GK>='7FI7G#' C"#G'@=x%@'8E=?>'O?;#'89'#BE99F'7%;'89'8E=?>'=L8>7YB">>?B"F7>'7B$<?$=#A'^=x%@'?%'#E7.='E7#'C==%'8E=?>' e=I'H=7>K#'>=#9F"$9%'59>':7%G'G=7>#&'G=8'8E=G'"#"7FFG'@?<='".'?%'5>"#8>7$9%'7o=>'7'5=I':9%8E#A'(E=GK>=' F99O?%@'59>'7'>=F7$<=FG'=7#G'7%;'B9%<=%?=%8'I7G'89'@=8'?%89'8E='E7C?8'95'=L=>B?#?%@A

Profile: Jane Sanders r7%='W7%;=>#'?#'7'2*YG=7>Y9F;'#87GY78YE9:=':9:A'i=59>='#E='E7;'E=>' 8I?%'@?>F#'P<='G=7>#'7@9&'#E='I9>O=;'F9%@'E9">#'7#'7%'7BB9"%87%8A' WE='F9<=;'E=>'U9C&'7%;'#E=K#'F99O?%@'59>I7>;'89'@=x%@'C7BO'89'I9>O' 7o=>'E=>';7"@E8=>#'#87>8'O?%;=>@7>8=%'?%'!"@"#8A'WE=K#'"#=;'89'O==.‐ ?%@'E=>#=F5'C"#G'7%;'B9%#87%8FG'E7#'7'.>9U=B8'#E=K#'I9>O?%@'9%A'M9>' 8E='.7#8'59">'G=7>#'8E=#='.>9U=B8#'>=<9F<=;'7>9"%;'O==.?%@'E=>'@?>F#' =%8=>87?%=;'7%;'?:.>9<?%@'E=>'E9"#=&'C"8'%9I'8E78'#E='I9%K8'E7<=' 89'F99O'7o=>'E=>'@?>F#'7FF'95'8E='$:='#E=K#'F99O?%@'59>I7>;'89'#.=%;‐ ?%@':9>='$:='9%'E=>#=F5A'r7%='E7#'C==%'I7%$%@'89'@=8'C7BO'?%'#E7.=' #?%B='E=>'@?>F#'I=>='C9>%&'C"8'#E='E7#%K8'E7;'=%9"@E'$:='"%$F'%9IA

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phidippides.com

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footaction.com

Aa

/ 11

I n D i r e c t C o m p e t i t o r s

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zappos.com

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roadrunnersports.com

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/ 12

Aa

/ 13

M e d i a M e n u

/ Color

// Television / Circulation

Sun / PAID 543.43 556.11 715.63 Morn (M-Th) 69287.33 70904.03 91242.83 Fri Morn

B/W 1 c B/W 2 c B/W 3 c Sat 3023 3648 4254 Sun

Mon/Tues/Wed Thurs Fri/Sat Sun

Total

NDM Outside Fulton

351999 404135

41358 49212

229584 263463

81057 91460

417799

54844

273459

89496

570126

72995

387314

109817

/ UNPAID

4532

5293

5891

4899 5140

5794 6075

6805 Morn Total 7123 Fri Total

5277 5378 4900 4188

Sat Total Sun Total

// Magazine

/ Black/White Spread 1 Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page

/ Color

Freq Discounts - 1 year

1 ti

3 ti

14655 8835 6520 5015 3490 1965

13520 8150 6040 4615 3210 1805

6 ti Monthly 12245 7385 5410 4170 2896 1645

11785 7100 5280 3985 2765 1570

4-Color Spread 1 page 2/3 page 1/2 page 1/3 page

2nd color, per pg, extra

1 ti

3 ti

18790 11200 9315 7715 6225

17290 10385 8570 7095 5725

500

6 ti Monthly 16695 9580 7700 6400 5165

15260 9185 7515 6220 4985

/ Covers, Extra 2nd 4th

15% 20%

3rd

15%

// Radio

Daypart :30 spots/CPP Early Morning Daytime Early Fringe Early News

/ 14

M e d i a M e n u - P T 2

// NewsPaper Atlanta Journal-Constitution / Black/White Mon-Th Fr/Sat SAU, open, per inch full pg by rates

Aa

A $ 258 288 360 426

18+ 18-34 18-49 25-49 M W A M W A M W A M W $ $ $ $ $ $ $ $ $ $ $ 339 219 576 761 498 328 406 387 304 571 295 213 429 256 416 338 346 364 431 289 352 519 396 469 483 442 361 718 421 484 376 847 711 427 502 508 478 464 810 535

%9%8>7;?$9%7F':=;?7/'78F7%87E7F5:7>78E9%A9>@'&'ED./mmIIIA=*@>7.E?B#AB9:m.>?B=#AE8:F&'?%'#89>='.>9:9$9%/';?#.F7G#1@9AB9:l' C?FFC97>;#/'F7:7>9"8;99>#AB9:l'V7;?9'#9">B=/'Wz!`'1,,3'l(Z'#9">B=/'WV`W'1,,-&'Wz!`'1,,*'lQ7@7N?%='#9">B=/'Wz!`'1,,*

Households DMA-CPP DMA-CPM Adullts 18+ CPP CPM Adults 18-34 CPP CPM Adults 18-49 CPP CPM Adults 25-49 CPP CPM Men 18-34 CPP CPM Men 25-49 CPP CPM Women 18-34 CPP CPM Women 25-49 CPP CPM

// Cable // System Comcast Atlanta Bell South Atlanta ETC - N Georgia Copper Basin Cable Ad Sales Northland Clayton, GA

Early Morning

Day Early Time Fringe

Early Prime News Access

Prime Time

Late News

Late Fringe

162 6.62

122 4.99

160 6.54

195 7.97

247 10.1

608 24.85

305 12.47

179 7.32

262 5.92

292 6.59

364 8.22

431 9.73

522 11.79

1060 23.94

688 15.54

-

787 52.91

608 40.87

529 35.56

1043 70.12

889 59.76

948 63.73

1069 71.86

567 38.12

439 15.13

476 16.4

596 20.54

748 25.78

774 26.67

1186 40.87

932 32.12

488 16.82

367 15.83

307 13.25

449 19.37

559 24.12

721 31.11

1304 56.26

967 41.72

421 18.16

1030 135.44

-

733 96.38

960 126.23

831 109.27

1503 197.63

1115 146.61

771 101.38

325 28.06

-

408 35.23

458 39.55

490 42.31

832 71.84

451 38.94

361 31.17

498 68.5

369 50.76

375 51.58

549 75.51

674 92.71

1267 174.27

680 93.53

477 65.61

293 25.27

300 25.87

384 33.11

581 50.1

583 50.27

1068 92.09

812 70.02

359 30.96

Subs.

1287 35 17 8 4

Day Overall A&E CNN Discovery ESPN LIFE MTV TNT USA part* a p a p a p a p a p

- 100 - 600 8 45 6 9 8 12 -

a = all day; p = prime

100 350 10 55 4 12 8 12

100 100 125 50 80 80 550 1000 1000 350 1000 1000 10 10 7 4 6 6 40 50 50 32 48 48 4 3 7 7 7 12 9 21 21 21 8 8 8 12 12 12

Aa

/ 15

M e d i a M e n u - P T 3

Cost

T-shirts Registration fee Water cooler

Size

Magazine Display 10 Tier Tack Board 46"w x 36"h Banner 3x8

Type $5.00 $55.00 $21.88

#

# 1 2 2

Total

65 25 10

// SEM // AD WORDS

Total

$31.29 $48.97 $125.00

$31.29 $97.94 $250.00

// Non //Traditional //Media

$325.00 $1,375.00 $218.80

Keywords running shoes best running shoes trail running shoes mens runing shoes womens running shoes marathon training running gear running marathons running shoe stores running training running classes shoes for running

Cost

Est. Avg. CPC 1.07 0.65 1.28 1.29 1.16 0.32 0.84 0.68 0.87 0.76 0.05 1.07

Est. Ad Position

Est. Daily Cost

1.94 1.33 2.22 2.53 1.71 2.33 2.94 2.01 1.41 1.49 0 3.43

585.42 8.06 19.21 1.99 6.91 11.78 7.36 0.47 1.36 11.5 0 71.42

*Activation Fee $5

// BillBoards Media Size

18+ Pop

Digital Non 470,688 Bulletin Standard

Media Bulletin Bulletin Bulletin Bulletin Bulletin Bulletin Bulletin Bulletin

Size 14' 14' 14' 14' 14' 14' 14' 14'

X X X X X X X X

48' 48' 48' 48' 48' 48' 48' 48'

# Units 1

Spots /Loop 1 Slot (s) / Loop Unit - 11655 Spots/Wk/Unit

18+ Pop GRP 470,688 470,688 470,688 470,688 470,688 470,688 470,688 470,688

/ 16

O b j e c t i v e s

Medium

// IN STORE PROMOTION

Aa

5 10 15 20 25 50 75 100

Total 4 Flight Avg DEC CPM Wk rate /Panel $6,500

4 wks

23,300 $9.96

Ethn -icity General

# Total 4 Flight Avg DEC CPM Ethnicity Panels Wk Rate / Panel 1 1 1 2 2 4 5 7

$6,500 $6,500 $6,500 $13,000 $13,000 $26,000 $32,500 $45,500

4 4 4 4 4 4 4 4

weeks weeks weeks weeks weeks weeks weeks weeks

75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000

$3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10 $3.10

General General General General General General General General

Media

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(9'B9<=>'59>'7%G'7;;?$9%7F'=L.=%#=#&'I='E7<='>=#=><=;'7%'7;;?$9%7F'b6,,'95'9">'C";@=8'59>'8E='=<=%8A

RADIO \='I?FF'.F7B='9%='2,'#=B9%;'>7;?9'#.98';">?%@'8E=' =7>FG':9>%?%@' ;7G'.7>8'89'.>9:98='8E='M"%' V"%' ;">?%@'8E='I==O'95'8E='8I=FoEA'\='I?FF'.">BE7#=' 1-'(VR#'59>'7;"F8#'7@='1-'89'64'78'7'_RR'95'b2,6&' IE?BE'=d"78=#'89'7'8987F'7;'"%?8'B9#8'95'b*3,,A

Aa

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Aa

/ 22

S t r a t e g y B y F l i g h t - P T 5

B u d g e t B r e a k d o w n

Continuous

By Flight

J%'Y'@9?%@ *m2,'Y'01m20

!o=>'#.=%;?%@'7'F7>@='.9>$9%'95'8E='C";@=8'9%'E=7<GY".'=a9>8#'89'.>9:98='8E='9.=%?%@'95'8E='#89>=&' I=';=B?;=;'89'#B7F='C7BO'7%;'B9%$%"='89'.>9:98='C>7%;'7I7>=%=##'8E>9"@E'%9%Y8>7;?$9%7F'7%;'9"8Y 95YE9:=':=;?7'?%'9>;=>'89'#7<=':9%=GA'\='.F7%'89'.F7B='V"%(=L':=##7@=#'7F9%@'8E='>"%%?%@'8>7?F#'95' !8F7%87A'\?8E'!8F7%87'."CF?B'#BE99F#'#87>$%@'!"@"#8'+&'9">'#=B9%;7>G'87>@=8':7>O=8'I?FF'C='7CF='89'#.=%;' :9>='$:='9%'8E='8>7?F'7%;'I?FF'B9%#87%8FG'C='>=:?%;=;'95'8E='V"%(=L'C>7%;A

Out-OF-Home

T%' 9>;=>' 89' :7?%87?%' 7' .>=#=%B=' ?%' 8E=' >"%%?%@' B9::"%?8G&' I=' ?%8=%;' 89' ."8' ".' 8=%' 2L3' C7%‐ %=>#'I?8E'8I9'B9F9>#'9%'<7>?9"#'>"%%?%@'8>7?F#'59>' b--' =7BEA' (E=#=' C7%%=>#' I?FF' B9%87?%' 8E=' %7:=' 95'V"%(=L'7%;'?8#'F9B7$9%'7%;'I?FF'C=';?#8>?C"8=;' 8I9'I==O#'.>?9>'89'8E='#89>=K#'9.=%?%@';7GA''\=' I?FF' "#=' C7%%=>#' 8E>9"@E9"8' 9">' B7:.7?@%' 89' >=7BE' !8F7%87K#' >"%%=>#' 7%;' %78">=' F9<=>#&' C"8' I=' I?FF' BE7%@=' 8E=' :=##7@=#' 9%' 8E=' C7%%=>#' 89' B9>>=#.9%;'I?8E'=7BE'w?@E8K#'@97F#A'\='I?FF'.">‐ BE7#='8=%'C7%%=>#'59>'C98E'8E='P>#8'w?@E8'7%;'8E=' #=B9%;'w?@E8'7%;'P<='C7%%=>#'59>'8E='8E?>;'w?@E8A' \='I?FF'.">BE7#='%9'%=I'C7%%=>#'59>'8E='59">8E' w?@E8&'C"8'I?FF'>="#='#9:='95'8E='C7%%=>#'I='E7<=' 7F>=7;G'.>9;"B=;'59>'8E='98E=>'w?@E8#A

Non-Traditional

V"%(=L'I?FF'.>9<?;='I78=>'59>'>"%%=>#'CG'.F7B?%@' 8=%'I78=>'B99F=>#'7>9"%;'8E='8>7?F#&'IE?BE'B9#8'78' b10A++'7'.?=B=A'T8'I?FF'C='7'.7>8'95'8E='=:.F9G==#K' U9C';=#B>?.$9%#'89'>=PFF'8E=#='I78=>'B99F=>#'8E>==' $:=#'7';7GA'(E?#'I?FF';=:9%#8>78='V"%(=LK#'B9:‐ :?8:=%8' 89' 8E=' B9::"%?8G' 7%;' #E9I' 8E=G' B7>=' 7C9"8'8E=?>'87>@=8#K'E=7F8EA

flight 1 radio nwspr promotion OOH

$8,830.00 $14,312.60 $1,375.00 $550.00

total

$25,067.60

Flight 1 Flight 2 Flight 3 Flight 4 Continuous

$25,067.60 $1,040.00 $16,466.45 $10,091.41 $267.77

45.58% 1.89% 29.94% 18.35% 0.49%

Contingency total

$2,066.77 $55,000.00

3.76%

flight 2 OOH promotion total

$550.00 $490.00 $1,040.00

flight 3 promotion magazine newspaper OOH total

$325.00 $7,715.00 $8,151.45 $275.00 $16,466.45

!"#$%&'!(%)*#+,-'./'012$3&' +#!(%&

*#,-%&

./0123&'& '$#*"%&

./0123&)& !"#"$%&

flight 4 OOH promotion promotion promotion radio promotion promotion promotion total

$100.00 $131.25 $600.00 $20.16 $7,600.00 $1,000.00 $240.00 $400.00 $10,091.41

continuous non-trad non-trad total

$48.97 $218.80 $267.77

./0123&*& ./0123&!& 456768589&

)(#(!%&

456761:6;<& '#$(%&

Aa

/ 23

Month Week

OOH

!"#$%$&'()$$#*+ ,*-.-/%-$)0'()$$#*+ ,*-.-/%-$)0'()$$#*+ 1%&$+'2-*'34#$/ 5)/#*'6--0#*+ 7)89':-)*; ()$$#*+

Promotion

July 4 1 Aug Sept Oct Nov Dec 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

$550.00 $275.00 $550.00 $100.00 $218.80 $48.97 ***

2.5% 0.9% 0.6% 4.3%

1.0% 0.5% 1.0% 0.2% 0.4% 0.1%

% Budget

$1,375.00 $490.00 $325.00 $2,391.41

40.8%

Totals

$22,464.05

(#)"&'

13.8% 9.4% 6.6%

)(#$)&'

$7,600.00 $5,190.00 $3,640.00

?12>29;2?@'

<#&%+/*)/%-$'7%89#/+ ,#;-.#/#* =)02'>)*)/?-$'7@1?%*/ 5%$/#*'AB$'<B$

7-181>12'

C/0)$/)'D-B*$)0

<<='

25

!"#$%&' *)#(+&'

Newspaper

8.9.:02;'

14.0%

$2,066.77

2567-'

!#,$&'

$7,715.00

contingency

21234-./'

$#++&' +#%,&'

70199, 4515*

free registration pedometers shirts hot chocolate band donation to charity employees for event reserve for event styrofoam cups

total

$1,375.00 $490.00 $325.00 $131.25 $600.00 $1,000.00 $240.00 $400.00 $20.16 $4,581.41

-./01'

3.8%

banners, 1 banners,2 banners, 3 signs for event

$2,066.77

$550.00 $550.00 $275.00 $100.00 $1,475.00

Imp

614,790

74,714

$55,000.00 100% 689,504 * paid, unpaid circulation

OOH

Radio

!"#$"%&'()*+&,-(./( 0,+%"(

$7,715.00

promotion

2.68% 8.33% 3.76%

$14,312.60 $8,151.45 $22,464.05

magazine

total

$1,475.00 $4,581.41 $2,066.77 $55,000.00

10 10

total

OOH promotion contingency Total

3)*0E'>-*$%$&'FGH@IJK 3)*0E'A*%$&#'FLM@NIK'>OO P)E/%.#'FGH@IJK'5OO

nwspr

29.87% 0.49% 40.84% 14.03%

C/0)$/)'>)&)Q%$#

total

$48.97 tack board $218.80 water coolers $267.77

$16,430.00 $267.77 $22,464.05 $7,715.00

Magazine

non-trad

radio non-trad nwspr magazine

Contingency

total

totals

Total ** M=men;W=women *** banners will be used continuously throughout campaign

By Media $5,190.00 $3,640.00 $7,600.00 $16,430.00

/ 24

F l o w c h a r t

B u d g e t B r e a k d o w n

radio

Aa

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/ 25

Fu t u r e R E c o m m e n d a t i o n s

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