H&m X Coachella Visual Window Display Process Book

Daniela McIntire // Korlynn Mulligan

Collection Theme

Mood Board

“Essential colours are most prominent, with lagoon blue, dusty rose and mustard seed. Secondary colours including slightly dusty tones complement, while bright accents and metallic hints work perfectly on details.”

- WGSN

ss’ 16 color palette

Color Textures Music Visuals

sensory elements

Window display elements Festival image backdrop Ferris wheel & tent silhouette window stickers H&M X Coachella logo window stickers Mannequins dressed in key items Desert natural elements (sand, cactus & grass) Recorded video display Floating bubbles Festival blankets Spot-lights

Multi-fabric blends Textural surface embellishments Fringed fabrics & trims Lace embroidery Denim Lively patterns Creative prints Openwork mesh Sequins

ss’ 16 Fabrics

Target Consumer PRofile

The Ragin’ Rebel

The cool conn0isseur

The stylish sophisticate

The

Ragin’ Rebel Name // Sophia Age // 18 Occupation // student Location // LA Income // Allowance Status // Single

“retail therapy is the key to life.”

Blogger Eco Conscious Social Butterfly Social Media Part Time Vegan Part Time Chipotle Connoiseur shops H&M on the reg Music Festival Fiend

Sophia’s H&M collection

The cool Connoisseur Name // Charlie Age // 26 Occupation // Interior Designer Location // chicago Income // 50K Status // married

At Home Chef Film Buff Tech savvy Art Collector World traveler gives to charities shops H&M weekly Music Festival Fiend

Charlie’s H&M Collection

“style is something that comes from within you.”

Social Media

The stylish sophisticate

“I love fashion. i live for fashion”

Fitness Guru Raw enthusiast heel adidct Social Media Name // khloe brittney spears Age // 24 fan Occupation // FT blogger spiritual Location // Brooklyn shops H&M daily Income // 55K Music Festival Fiend Status // engaged

khloe’s H&M Collection

final window displays

store layout

In store research

mannequin displays

Competitors PRofile

zara Creates a warm & pleasant environment White walls Bright lighting Floor to celling mirrors Free-standing mannequins Closed windows Uses tables, rounders, donkeys & accessory columns Floor layout uses compartments to move customer from one area to another

Forever 21 Open Floor Plan Store is broken up into eight subbrand sections White color palette High-density fixtures refinished in stainless steel Clean Urban look with a little edge

urban outfitters Industrial and urban store ambiance Creative art installations Use of natural and found elements/materials Use of geometric shapes and images Often use closed window style Open ceilings with exposed lighting & venting Steel piped rack displays

gap Clean uncluttered displays White open floor plan Wood accents Product lighting Casual comfort style Simple white headless mannequins Product Grouping

uniqlo Open large-scale store layout Sleek & modern store ambiance Floor to ceiling merchandising displays Use of glass, oak and steel materials Large atrium and cathedral-like ceiling Color coordinate merchandise to create a rainbow effect LCD screens displaying currents advertisements and latest trends LED tunnel with flashing ticker tape announcing current sales

5 design inspirations

Nike visuals Creative inspiring presentations intricate artwork Includes graphics of inspiring athletes Mannequins always in an action pose Clean store layout Colors are visually appealing Every visual display encourages reflects their mission statement

anthropologie Displays “Seduces� the consumer softly They are written visual stories vibrant color palettes creative and innovative materials used crafted by hand an earthy escape from reality

Ralph lauren Displays luxury englishmen aesthetic wooden fixtures and a muted color palette full window displays with Timeless preppy aesthetic dimmed lighting throughout the store cases to merchandise clothing

apple Displays Modern sleek store layouts glass is the main medium used graphics widely used in the window displays wooden fixtures in the store brightly lit moving wall graphics displaying product

dior Displays soft grays with bright color pops with the merchandise luxurious installations creative cubbies to hold the merchandise clean spacious store layout furniture is decadent and very feminine mirrors placed around the store oozes the vibe of a luxurios boudoir