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Proactive Planning

from DCA Insider - February 2023 Issue

from DCA Insider - February 2023 Issue, page 44

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To Increase Market Share

THE MAREKETING TEAM is looking ahead to proactively plan to increase market share and mitigate possible headwinds in the year to come. Over the course of 2022, we saw changes in patient demand, with some softening occurring in recent months. To address this head-on, we have increased our marketing investments and strategies in the specific markets with excess capacity and declining new patient volumes. We will continue this targeted approach into 2023, but with added strategies to boost brand recognition and overall digital visibility for all supported locations. Here is a preview of what is to come:

2023 “Always On” Marketing Strategies & Support

We will focus on consistent, constant marketing tactics that increase top-level brand recognition and engagement; paving the way for better conversion capabilities when targeted lead-generation campaigns are launched. Increased focus and resources will be dedicated to continuing website performance growth, increasing practice video and photography libraries, and creating featured content highlighting our doctors, practices, and patients.

Shawn Wherry Vice President, Marketing Ally Since 2006

2023 Pre-Planned Operational Strategy Meetings

Collaboration and proactive planning are key components for effective, efficient marketing. Regular planning sessions will be planned with DVPs and RMs where individual office needs will be brought forth and prioritized to ensure effective use of resources and marketing investments.

2023 Defined Quarterly Multi-Channel Marketing Campaigns by Brand Category

Marketing planning will be done on a quarterly basis, with defined offer and campaign opportunities. Establishing proactive, three-month-long comprehensive campaigns improves effectiveness and allows for scheduled resources and budget management. Available results will be shared and reported for better transparency and understanding of campaign performance.

2023 Office Participation Opportunities

Marketing is a team approach! Office teams have many opportunities to get more involved in their local communities, social media presence, and online reputation. Local relationship building can be an effective way to attract new patients to practices. The DCA Marketing team will share innovative ideas and resources to encourage local participation throughout the year.

Our team is looking forward to collaborating closely with you to ensure 2023 is our best year ever!

Q1 2023 Marketing

DCA’s portfolio of brands are organized into strategic groupings that include general dentistry practices and specialty practices. Here’s a sneak peek of our “Fresh Start” Quarter One Campaign for each brand category.