Issuu for Real Estate - Sourcing and Convincing Sellers

In order to drive prospective seller leads to your real estate business, focus your efforts on digital publishing. This means producing digital content that can help your audience of potential home sellers solve their problems. Some of the most common issues home buyers face: understanding market pricing and trends, how to maximize the value of their home (including tips and tricks to clean things up before listing), hiring the right real estate agent, and learning specifics about the home selling process. And last but not least, where to go once they’ve sold.

With a good content marketing strategy, you can ensure your sellers that they can rely on you as a partner in the critical journey of buying a home. You can build a level of trust, so you will be the go-to partner when they want to buy a home or even sell a property.

An effective content marketing strategy for realtors will help you cut through all the clutter online. Houses are selling fast, so you need to make sure your efforts are laser targeted to bring results. Here’s how you can do it:

Use Content Marketing to Establish Your Brand:

Use your blog, YouTube channel, and social media channels to announce to the world that you are there to help. Show them why you are doing what you are doing in the real estate sector. Set yourself apart from other realtors by letting people see the value they get when they work with you. Help them solve their problems, understand processes, and guide them by the hand so they can find the house that fits perfectly with their lifestyle.

Find Your Content Marketing Niche:

Narrow down your messaging so you hit the mark. Determine what kind of market you want to serve in line with the business goals that you’ve set out to achieve. Analyze scenarios or situations

where you think you’ll thrive and close more deals. Will you be working with first-time home buyers? Are you targeting potential buyers from specific professions or locations? Brainstorm with your team and discover the opportunities that you can grab, depending on the current real estate trends or tendencies of the market. Once you have determined your niches, you can create content centered on these niches. This way, you can build your list of potential leads – and later on, convert those to buying customers.

Develop a Workflow and Content Marketing Rhythm:

You need to create content regularly to build momentum and keep your potential market interested. By publishing on a regular basis, you’ll help your audience get more familiar with you, so they can relate with what you do and what you’re offering them. You can also publish reports or a snapshot of what the market is like, which can serve as a guide for your customers when deciding to buy or sell.

Don’t be Afraid to Experiment:

When it comes toworkflow and distribution of content, find out what works

for you and your team. You just need to make sure that each content marketing piece helps you achieve your goal. For example, a blog post may provide information to readers that you are selling properties at this location. This should then work in concert with your YouTube videos and social media posts, encouraging people to check out those properties.

Analyze Results:

You can only know if your efforts are effective when you measure how they are helping you achieve your goals and ultimately sell houses. Pay attention to your analytics, and make adjustments to your voice or branding as needed.

Curating a treasure chest of content takes time and effort, but you can do it. First, you need to find a good digital publishing platform and determine the type of content to publish that will help you attract more traffic to your brand’s website. You can do this using the following types of content for real estate:

Blogs:

As of April 2021, there are around 88.5 million published blogs on WordPress. Still, blogging remains one of the most popular ways to show the world that you know real estate. You can optimize your blog to attract readers and search engines, so you can generate leads. Publish articles that are well-researched and well-written to up your chances of getting noticed. Articles might include: “Tips on finding the right home, local knowledge about best schools, communityspecifics, how to prepare your house for sale, how to handle buyer contingencies and more.”

Social Media:

Content on social media is all about engagement. Interact with your potential market and build relationships. Pay attention to their pain points and develop content that will address those points. Tailor your content based on the social media platform. Showcase properties

and visual content on Instagram, engage your communityin conversations on Facebook and exercise thoughtleadership on LinkedIn.

Videos:

Combining wonderful visuals and high-quality audio is always a winning formula if you want potential home buyers or sellers glued to their screen. If they like what they see, they will explore more of your content. This does not always entail a big production, but remember to continually provide value that will address the concerns of your target audience. Add types of videos i.e. House Tours, tips to finding the right home, Introduce yourself to your audience, etc.

Ebooks and Infographics:

You can go beyond the usual blogs and articles to provide additional resources that offer easy-to-digest information, such as infographics. Additionally, you can go in-depth and provide potential leads with ebooks or white papers to help potential customers understand the most pressing issues about the housing market.

Market Reports:

Produce periodic market reports (say, quarterly) highlighting sales stats, pricing trends, and anecdotal evidence of homebuyer or seller challenges and opportunities. Share advice - people remember trusted, knowledgeable Realtors.

Newsletters or Email Courses:

When people visit your website or download your content, make an offer on your website in exchange for their emails. You can provide regular emails or informational content sent directly to their inboxes. This way, you can maximize the ROI of your content marketing efforts by generating potential leads.

Worksheets and Checklists:

These materials are quick references that can help home buyers navigate the complicated process of choosing a property, getting a real estate agent, understanding the financing of a home, and more