How Digital Content Helps Artists

Issuu enables artists and galleries alike to create high-quality digital flipbook versions of their catalogs, so they need not fear being left behind in this expanding digital landscape. With Issuu’s platform, artists can publish and share their portfolios, auction catalogs, curated collections, and more in customizable fullscreen sharing mode so viewers can experience detailed, high-quality imagery on any device. Here are some of the ways publishing digital content on Issuu can make your work stand out to new and passionate audiences.

A distribution strategy is a must for those who want their work to be seen by the masses. Our Links feature lets you sell artwork directly from your Issuu catalogs with web and shopping links. Whether you want to show the pieces ahead of an auction or create a space to sell items in a virtual Buy Now section, a digital catalog on Issuu gives you complete control over how pieces are sold and distributed.

While social media might not be the place to debut every piece in a collection, when combined with a digital publishing platform like Issuu, the intended experience can be preserved while also giving audiences a helpful glimpse at what they can expect from each collection. This opens up new capabilities that can be used in combination with other digital strategies like art auctioning. Issuu’s built-in Social Posts feature makes it easy to create eye-catching posts that everyone will love in a drag-and-drop environment that anyone can use.

Whether your goal is to create a more inclusive purchasing experience or spread the word about an upcoming event, a digital publication opens a world of possibilities. An online buying option offers convenience to patrons who can’t attend the year’s events in person and is just one more way to create a world-class art fair experience. Expand Your Reach and Increase Sales

– Sanford L. Smith + Associates