LVT

Karndean Designflooring Korlok Canadian Urban Oak RKP8116

Karndean Designflooring is supporting increased sales for independent retailers this autumn with a new consumer campaign.

Launched on 1 September, the Life Lived On These Floors campaign will raise awareness of Karndean flooring as a practical choice for every home. Featuring real-life homes and families, activities will see Karndean Designflooring introduce its first TV advertising as well as online and social media promotions.

As home decorators turn their attention from life lived outdoors during the summer to creating cosy indoor spaces, the campaign will highlight the benefits of LVT and encourage them to consider how Karndean flooring can bring all the beauty of wood and stone flooring to their home without any of the practical downsides.

LVT is increasingly seen as a convenient and hygienic alternative to carpet, wood and stone flooring across the home and this is reflected in a yearon-year increase in sales in this category. In particular, the rigid core format is acknowledged as a more durable and waterproof alternative to laminate or engineered hardwood over uneven floors or new floors that are still drying out.

Responding to the trend for interesting laying patterns and a coherent room-toroom look, Karndean Designflooring continues to innovate and has recently introduced a multi-format Van Gogh collection, including designs in a rigid core herringbone option, which offers maximum flexibility to match flooring across different subfloor conditions.

Karndean’s rigid core Van Gogh and Korlok designs offer the sophisticated style and hard-wearing surface that customers expect from the market leader, as well as its registered K-Core technology, a pre-attached acoustic layer and its familiar 5G click-locking mechanism for quicker installation with less subfloor preparation.

Showcasing brand advocates who have used Karndean flooring to create a home that reflects their unique family life and the memories that connect them, the campaign features their stories of life’s ups and downs. Each social media influencer will explain how their Karndean floor enables their family to live life their own way and why they can count on Karndean to be with them at every step. ‘Practicality and hygiene are currently top of everyone’s agenda and this has resulted in an increased demand for LVT. Our latest campaign promotes the desirability of Karndean flooring as a product that is not only designed to look beautiful but is also resilient to everything that life can throw at it,’ says Scott Cochrane, Karndean Designflooring retail sales director.

‘At Karndean we have always been proud to say we design floors that people will love for a lifetime. Home decorators are just as proud to show off their Karndean floors and have been enthusiastic about sharing their experiences of living life on a Karndean floor. Taking their stories as our inspiration, this campaign will highlight why Karndean flooring is not only designed for life but designed for every single moment of every single day for every different life.’ Visit: www.karndean.com

Karndean Designflooring Knight Tile White Painted Oak and Knight Tile Pale Limed Oak KP94

Above left: Impress Mountain Oak Above: Impress Mustang Slate

Technological advancement in recent years has seen incredible things happen and then subsequently become a part of day-to-day life. Smartphones are now commonplace, we’re using voice assistants to order groceries and the electric car market is really taking off. No industry should stand still and when it comes to LVT, Moduleo is an example of how to constantly innovate with measures that set products apart.

Embossed in register (EIR) technology is a game-changer for customers looking to own a floor that brims with character. Within production, EIR technology will marry the knot or grain of the design to the textured finish, creating a plank or tile that not only looks realistic, but feels real too.

One of Moduleo’s best-selling ranges, Impress offers a variety of floors with realistic textures suited for every room in the home in both wooden and stone styles. Designs such as Mountain Oak and Country Oak feature beautiful, pronounced knots and grains for an ultra-realistic, classic look. For a more striking style, floorcoverings such as Castle Oak 55236 create a rustic sawcut effect – the perfect balance between elegance and attitude.

All Impress planks come with the added benefit of having a soft and warm feel, excellent acoustics and a protective wear layer to maintain the aesthetics. The scratch- and stain-resistant flooring is prepared to deal with life’s challenges and comes with a 20-year guarantee.

For those looking for sleek and stylish, Mustang Slate is an elegant floorcovering that combines robustness with a sumptuous visual texture. The perfect complement to lighter wooden cabinets, this design is a contemporary favourite. Visit: www.moduleo.co.uk

Impress Castle Oak