EP 94: Chelsea Selby-Randazza of Witch Baby Soap

“My ultimate goal is not to be the biggest or the most profitable brand. It's to be able to pay our bills, pay our employees and have a comfortable business. My advice is to have a plan, but don't be rigid. When you have a solid rigid plan you set yourself up for disappointment if you don't end up where you thought you were going to be. I'd rather go with the flow, where life takes me and be happy about that than be worried about getting to a specific goal post.”

There are a million products out there, folks. For example, says Chelsea, there are tons of bath bombs on the market, but when Chelsea designs a bath bomb for the Witch Baby brand, she's designing more than a bath bomb. She's designing a bath bomb for a specific purpose, for a specific person in her specific target community. Her bath bombs have a purpose. When you create a product, Chelsea recommends that you take a similar approach.

Chelsea is one of the hundreds of entrepreneurs featured on the Indie Business Podcast. Click here to listen to this episode now!

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