Editor’s Notebook

TERRY Tanker Publisher ttanker@hvacrbusiness.com

HEATHER Langone Managing Editor hlangone@hvacrbusiness.com MEGAN LaSalla Art Director mlasalla@hvacrbusiness.com

BRUCE Sprague Circulation Manager bs200264@sbcglobal.net BARBARA Kerr VP Operations bkerr@hvacrbusiness.com ADVERTISING STAFF ERIC Hagerman National Sales Manager Tel 216-409-3246 ehagerman@hvacrbusiness.com TERRY Tanker Publisher Tel 440-731-8600 ttanker@hvacrbusiness.com

HVACR Business, founded January 1981, is a monthly national trade magazine serving contractors, mechanical engineers, manufacturers, manufacturer representatives, wholesalers, distributors, trade associations, and others in the heating, ventilating, air conditioning and refrigeration (HVACR) industry primarily in the U.S. The editorial focus and mission of HVACR Business is to provide business owners and managers with the very best business management concepts available. Critical topics covered include leadership, management, strategy, finance, sales, marketing, training, education, staffing, operations, human resources, legal issues, customer service and more. We are dedicated to helping contractors master these key management skills and provide them with the resources necessary to build strong, profitable companies. Every effort is made to provide accurate information, however, the publisher assumes no responsibility for accuracy of submitted advertising and editorial information. Copyright©2022 by JFT Properties LLC. No part of this publication may be reproduced or retransmitted in any form or by any means, including, but not limited to, electronic, mechanical, photocopying, recording or any information storage retrieval system, without the prior written permission of the publisher. Unauthorized copying may subject violators to criminal penalties as well as liabilities for substantial monetary damages up to $100,000 per infringement, costs and attorneys’ fees. This publication should not be utilized as a substitute for professional advice in specific situations. If legal, medical, accounting, financial, consulting, coaching or other professional advice is required, the services of the appropriate professional should be sought. Neither the authors nor the publisher may be held liable in any way for any interpretation or use of the information in this publication. The authors will make recommendations for solutions for you to explore. Any recommendation is always based on the authors’ research and experience. The information contained herein is accurate to the best of the publisher’s and authors’ knowledge; however, the publisher and authors can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. Subscription Rates: Free and controlled circulation to qualified subscribers. Non-qualified persons may subscribe at the following rates: U.S. and possessions: 1 year $48; 2 years $75; 3 years $96; Canadian and foreign, 1-year $108 U.S. funds only. Single copies $8. Subscriptions are prepaid, and check or money orders only. Subscriber Services: To order a subscription or change your address, write to HVACR Business, 31674 Center Ridge Road, Suite 104, North Ridgeville, OH 44039 or call (440) 731-8600; or visit our Web site at www.hvacrbusiness.com. For questions regarding your subscription, please contact bkerr@hvacrbusiness.com. HVACR Business (ISSN 2153-2877) Copyright ©2022 is published monthly by JFT Properties LLC,31674 Center Ridge Road, Suite 104, North Ridgeville, OH 44039, Phone: 440731-8600. Periodicals postage is paid at North Ridgeville, OH and additional mailing offices. (USPS 025-431) POSTMASTER: Send address changes to HVACR Business, 31674 Center Ridge Road, Suite 104, North Ridgeville, OH 44039.

31674 Center Ridge Road, Suite 104 North Ridgeville, OH 44039 Tel: (440) 731-8600 Web site: www.hvacrbusiness.com (ISSN: 2153-2877) www.hvacrbusiness.comwww.HVACRBUSINESS.comwww.hvacrbusiness.com

BY HEATHER LANGONE EDITOR’S NOTEBOOK

As the new managing editor of HVACR Business, I would like to thank all of you for your warm and welcoming messages. Let me assure you that I plan on not only preserving the legacy of this great magazine but building on its history of excellence. In the coming months, expect several extremely exciting and welcomed changes that we hope will enhance the reader experience and improve editorial content for all our subscribers.

First, the big news is that we will be launching our new website on or about June 1st. You can expect an updated, more intuitive design, and layout. After conducting an inventory last year, we realized we’ve published more than 2,000 business management articles and our current content management system was not equipped to manage that type of volume. The new site’s CMS is designed specifically to make searches for visitors much more logical. The design will be much different as well. One that we know will be easier to navigate. We expect the upgrade will ensure a better online experience for all HVACR Business subscribers and visitors. If you are new to HVACR Business, now is the time to subscribe – it’s about to get even better!

Additionally, we have begun expanding our social media presence. Admittedly, we had been lagging a bit on engagement. The plan now is to be omnipresent and available to hear your feedback in real time. I encourage all our subscribers and loyalists to please follow us! Feel free to comment with any suggestions or feedback. We welcome it. Your feedback and interactive engagement will only help us to grow. If you haven’t yet, check out our new Instagram page @hvacrbusiness and we are on Facebook, LinkedIn, and Twitter. We post our best management and leadership articles there and all the latest goings-on in HVACR Business. While there, check out the latest on the Tops in Trucks contest. Right now, as you read this, we’re getting down to picking our winners!

As I begin my journey with the magazine, I am keenly aware of the precarious times in which we live. Supply shortages and gas prices have plagued small business owners, especially service providers like you. Although as an industry, we’ve had a great run compared to many as the country has seen you simply can't do without heating and cooling no matter the circumstances. My goal is to provide the best business management content and advice available to help you manage your business.

In April, we shared an article on regulatory changes by Jennifer Butsch, Director, Regulatory Affairs, AC at Emerson Commercial & Residential Solutions. Bookmark it! Typically, we don’t report on regulatory matters, but given the pending refrigerant changes we knew the information would be exceptionally helpful to readers.

Our changes will not And, because we know many of you derive great benefits from only enhance the reader advice-based content, enjoy this month’s cover feature. Keith Snow, experience, but also improve President, and CEO of B2E Data Marketing, lays out all the benefits editorial content for all of weather-triggered marketing. It’s a our subscribers. mini-master course! Also, coming in July, look for a spotlight feature on HVAC technician, Jessica Bannister. Bannister offers a new and interesting point of view. She not only wants to open doors for women in HVACR but has it as her personal goal to spread the word in schools to encourage kids who want to seek out careers in the skilled trades. I cannot wait to hear your feedback! Finally, while some of you may have found the supply chain shortages, unsettling, let me leave you with some positive predictors. The industry may be able to let out a collective exhale, at least according to a recent article titled, Contractors Expect Growth In 2022: Report. Research indicates that while the outlook is still wobbly, the forecast for recovery is good. Construction contractors expect increasing demand for numerous types of projects in 2022 despite ongoing supply chain and labor challenges. The findings are detailed in Expecting Growth While Coping with the Lingering Impacts of the Pandemic: The 2022 Construction Hiring & Business Outlook. ‘Contractors are, overall, very optimistic about the outlook for the construction industry in 2022,’ said Stephen E. Sandherr, the association’s chief executive officer. Changes in the construction and building industry, typically signal positive changes for HVACR Business. If that rule pans out, then we are poised to have an even better year – as a whole, the industry is up 35%! So, we move forward, post-pandemic, hopeful and grateful. Thank you for your welcome. Thank you for your loyal ty while I navigate change right alongside you. But mostly, thank you to all of you for being the best part of HVACR Business! ~ Heather Langone