NATHAN LIEBETREU
MARKETING AND MEDIA INTERN
interview
passionate for the humanities
This fall we welcomed Nathan Liebetreu to the Institute for the Humanities staff team as a marketing and media intern. Nathan provided support in crafting and implementing marketing strategies, increasing the online and offline footprint of the Institute, and creating content for our newsletter and social media. Nathan is a rising junior majoring in business with a concentration in marketing and strategy and a double minor in philosophy and entrepreneurship. He has a strong background in consumer-centric, direct-to-consumer marketing. As a first-year student in the Stephen M. Ross School of Business, he co-founded and ran an e-commerce site specializing in selling eco-friendly products and generating sales with Facebook and Google Ads. He also took three philosophy courses that year, leading him to choose that subject as a minor. Communicating and developing positive relationships with people of different backgrounds is one of Nathan’s strong suits. He also thrives when executing social media campaigns. “I have a passion for social media because it’s a useful tool for connecting people,” he explained, “and I’m inherently a social person.” 24
In a nod to Nathan’s outstanding work interviewing fellows for our “What I’m Reading This Week” series, we decided to ask him a few questions about his experience as an intern. YOU WERE THE FIRST ROSS STUDENT WE’VE HAD APPLY FOR AN INTERNSHIP AT THE INSTITUTE. AS A BUSINESS STUDENT, WHY WERE YOU INTERESTED IN WORKING AT THE INSTITUTE FOR THE HUMANITIES? That’s a great question, Stephanie. I have always been passionate about the humanities. The humanities teach us to think critically and ask important questions while giving us insights into the human experience. Learning history will help us understand the past to navigate the present better. Learning about the French philosopher Albert Camus’ exploration of life’s meaning can help us live a more fulfilling life. On the other hand, the study of commerce helps us become informed consumers, producers, and workers in this modern society. To be a great person of business, I knew I also had to immerse myself in the humanities somehow, and as such, I wanted to work for the Institute for the Humanities. I wanted to use the business skills I’ve acquired so far to help the humanities and the Institute have a broader reach and appeal to undergraduates pursuing different fields of interest.
