Retail Marketing: Marketing Awards 2022

Winning an award is always gratifying, especially when it is fellow experts from the industry who choose the winners. And winning many awards is naturally even more of an achievement. It is thus a source of great pride that the expertise and professionalism which CEUSTERS brings to shopping centre management and marketing were recognized and rewarded in October 2022 at the BLSC Marketing Awards Ceremony in Waterloo. The BLSC (Belgian Luxembourg Council for Retail and Shopping Centres) is an organisation which represents the interests of professionals from the two countries in the retail and shopping centre domain. Out of a total of twenty nominations for prizes in the five categories, ten were for CEUSTERS campaigns! And out of the five categories, CEUSTERS was awarded first prize in three! These were:

• Pieter Van Aelst campaign ‘We wheelie love you!’ • Wijnegem Shop Eat Enjoy campaign ‘Teddy seats’ in the ‘Art for all – large shopping center category • Wijnegem Shop Eat Enjoy campaign ‘Bee Happy’ in the ‘Social Corporate responsibility category

That’s not all! The European organization ECSP (European Council of Shopping Places) also recognised Ceusters in its 2022 awards ceremony, for the following achievements:

• Highly commended entry for Waasland Shopping / Rebranding campaign • Highly commended entry for Wijnegem Shop Eat Enjoy / Teddy seats

And these follow on from a total of no fewer than eleven gold and silver Solal awards from ICSC (International Council of Shopping Centers, the predecessor of ECSP ) over the last decade.

CEUSTERS does not intend to rest on its laurels, however, but will be striving in the future to bring even more success to the shopping centres it manages, to the benefit of retailers and shoppers alike. And hopefully more awards will come...!