How Website Marketers Can Take Advantage of eCommerce Industry Trends p.11
SEPTEMBER 2012 FATHEADZ: SUCCESS IN THE SUPERSIZED EYEWEAR BUSINESS
Fred Lizza
Rico Elmore
+
p.43
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Gadgets - interviews Products - Q and A Danielle Rayo Patrick Anthony Mattis
p.30 Danielle Rayo
How You Can Go From Newbie to Master on Money Making On the Internet
Success in the Education Consulting Business
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MWM 4
mwm contents
[ SEPTEMBER 2012 ]
Regular Columns 6
Editor’s Letter Welcome to the August edition.
7
MWM Inbox Got something to say? Tell us what you think.
8
What’s On Seminars, Expos and Summits, oh my!
10
MWM News Stuff you should know about.
12
MWM Success Story Aileen Siroy: Turning Her Passion into a Business
15
Subscribe Subscribe for free
16
Ask the Expert Interview with Jeanne Jennings, Online Marketing Consultant
22
MWM Gadgets and Toys You know you want them.
25
Advertise in MWM Be seen by 150,000+ potential customers.
26
MWM Tools Books, Courses, Software etc.
28
MWM Videos Watch useful videos on internet marketing etc
30
Q&A Danielle Rayo: Success in the Education Consulting Business
12 Aileen Siroy
43 Rico Elmore
33
MWM Useful Links All the links in one handy place.
35
MWM Marketplace Buy & Sell domains and websites.
37
Featured Products & Contributors The people and products that helped make this edition.
43
Back Story Fatheadz: Success In The Supersized Eyewear Business
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mwm contents
[ SEPTEMBER 2012 ]
Features 11
How Website Marketers Can Take Advantage of eCommerce Industry Trends By Fred Lizza
20
How You Can Go From Newbie to Master on Money Making On the Internet By Patrick Anthony Mattis
21
34
Role of Search Engine Optimization in Internet Marketing
42
Why You Should Use An Internet Business Consultant
Getting International Traffic to Your Website By Vishal Kashyap
23
Keyword Research - Why It Is So Important By S. Buendia
29
Newbie Questions: How Can Article Submissions Help My Website Ranking? By Steve Shaw
34
Role of Search Engine Optimization in Internet Marketing
41
By Nate Rodnay
How to Flip Websites: The Benefits of Website Flipping By Larissa Vinci
38
Contributors
40
5 Free Ways To Make Money Online
Why You Should Use An Internet Business Consultant
By Abdulla Mohd
By B Hopkins
42
MWM 6
mwm editors letter Welcome to the NEW SEPTEMBER Issue of “Making WEB Money” Online Marketing Magazine. Again this month we have great articles and personal insights from -Nate Rodnay the Role of Search Engine
Optimization in Internet Marketing, Keyword Research - - Why It Is So Important from S. Buendia and Getting International Traffic to Your Website By Vishal Kashyap Internet Marketers contributing useful information plus our MWM Success Story an Interview with Aileen Siroy: Turning Her Passion into a Business plus so much more. Are you ready for the coming holiday season? Better get a move on – there’s Money To Be Made ! Finalize your marketing strategies for Thanksgiving, Halloween, and Christmas – NOW - the BIG holidays ARE COMING.SOON! For those readers having some viewing problems with the Online Version of “Making Web Money” there are now Free available PDF downloads to make reading more convenient. I hope you enjoy this month's issue of the magazine, and as always please email me if you have any comments, contributions or feedback. Harry Crowder
>>
MakingWebMoney.com
An economist is an expert who will know tomorrow why the things he predicted yesterday didn’t happen today. -Laurence L. Peter
Talk to me www.Twitter.com/harrycrowder www.Facebook.com/harrycrowder www.makingwebmoney.com
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Making Web Money Online Marketing Magazine
Editor Harry Crowder Advertising See Above Contributors Various experts in their fields The instructions and advice in the magazine are for entertainment purposes only. The creators, producers, contributors and distributors or Website Marketing Magazine disclaimany liability for loss or lack of results fromfollowing the advice expressed herein.
Keep your valuable feedback coming. I try to reply to every email, I appreciate Your input as it helps me make Making Web Money the Best magazine possible. Drop me an email. Write to me at: harry.crowder@gmail.com
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mwm inbox Website Promotion? I have an internet business and am looking for ways to promote the web site. I have tried Google, which did not work ad cost me A LOT of money and link exchange - both failed. Does anyone have any ideas for making the web site successful? -Eugene
What worked for you Or what you think sucks, Then we can make it an Even better magazine. So come on, Send us an email And let us know.
TOP EMAIL
If you tell us what you Like and don’t like about Making Web Money Online Marketing Magazine.
For online business, content is the most important factor. Having informative and interesting content in the website will entice frequent visits by more visitors. This also helps you to get quality back links easily, as quality back links are most important factor in search engine optimization. Once your site gets higher ranking, it will start getting more targeted visitors and your ROI will increase gradually. Ed
What kind of business license do I need for an internet business or ebay business? I am planning a business. I will start out with baskets for new babies and if all goes well I will make the extra investment for wedding baskets, and then so on and forth. -Vic
How do I start my own little internet business? I have wanted to make start a small internet business selling handmade goods, but I am lost when it comes to using paypal and figuring out shipping rates and all that. Are there any good informational websites that will teach me how to start my own internet business? –Barbie You don't NEED to take business classes, but if you want to begin a business, I really recommend taking at least one business class at the local community college. That way, you can know the negatives and positives of business and get some background on the process of owning a business.-Ed.
The requirements vary according to your state. Call the business license office for your county and just ask them if you need a business license to operate an internet store. -Ed.
Did you know:
What three-word phrase attracted millions of gawkers to Mahir Cagri's brokenEnglish web appeal for feminine companionship? A: "I kiss you". >>Email Us: editor@makingwebmoney.com
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mwm what’s on TechCrunch Disrupt SF
SEP
>
8-12
In September, TechCrunch Disrupt will return to San Francisco with the Hackathon taking place on September 8 – 9, 2012 and the conference on September 10 – 12, 2012. As previous Startup Battlefield companies can attest, nowhere else can you launch your company where you are offered the audience, investors and media spotlight as when you launch at TechCrunch Disrupt. This past Disrupt in San Francisco brought us Reid Hoffman and Vinod Khosola giving us their insights as well as Dustin Moskovitz sharing his perspective about the founder’s mystique and what’s wrong with Google while Eric Ries, Scott Cook and the Lean Startup movement made their case. 2012 promises to keep our participants and readers on their toes.
SEP
18-20
<
CONTENT MARKETING WORLD 2012 DATE: September 4-6, 2012 VENUE: Columbus Convention Center, Columbus, Ohio
Mobile Marketing Strategies Summit
MMSS is the mobile event of 2012, including compelling case studies, interactive workshops and innovative presentations that will help you measure and understand mobile ROI, craft a strategic approach to mobile, define mobile marketing for your organization, and discover what other top name brands are doing within the mobile space.
what’s on
Content Marketing World is the largest gathering
of
content
marketing
professionals in the world. This year, around 1,000 marketing and PR professionals from over 20 different countries will attend the content marketing event of the year. Content Marketing World is the one event
OnHollywood Entertainment Venture Summit
SEP
>
26-27
where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and –
This two-day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, and mobile industries.
“
Quotable:
implement a content marketing plan that will grow your business and engage your audience.
“Human beings are human beings. They say what they want, don't they? They used to say it across the fence while they were hanging wash. Now they just say it on the Internet. “~Dennis Miller
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mwm news Google adds 13 languages to voice search Search giant Google has expanded the net of its mobile voice search capabilities by adding 13 new languages to the Voice Search service for Android phones. The new languages are all associated with European markets, with the likes of Swedish, European Portuguese and Finnish joining regional tongues such as Basque, Catalan, and Galician. All told, the company said in a blog post the newly-added languages are spoken by 100 million people worldwide. Google launched voice search for both desktop and mobile platforms in June 2011. Since then, the company has aggressively expanded the language support roster, covering the dominant languages of trade and business in most regions. There remain some glaring gaps in the service's coverage campaign—notably, neither Hindi nor any regional languages of India are supported Between Google's widening Voice Search language net and the popularity of Apple's Siri voice-command service, it is clear that mobile platforms are taking hands-free command very seriously. "Over the last 15 years, speech recognition has had a reputation for not being highly accurate especially when used on mobile devices. What Apple has done with Siri has laid the groundwork for greater acceptance and comfort of using voice as an interface between user and device," says Daniel Hong, lead analyst of customer experience and interaction at Ovum. The first hints of Google's voice-recognition aspirations were first evident five years ago, when the company launched the now-defunct Goog-411 telephone service. The service converted spoken requests into telephone directory search results—and provided Google with a rich database of authentic, spoken words to hone its speech recognition engine against. "Since the days of Goog-411, we've seen Google work to capture and build a large corpus of utterances and data to improve their speech recognition performance," Hong says. "They're now using that in conjunction with captured utterances today on its voice search on Android devices for continuous improvement. The more utterances Google captures, the more optimized the service becomes, and the more optimized it becomes, the more it can be an accepted and highly-used interface. And with this Google can potentially monetize commercial opportunities based off of multimodal communications." With 42 languages now supported, Google Search is considerably more cosmopolitan than Apple's Siri service, which comprehends only English, French, German, and Japanese. Android's Voice Actions, which understands commands such as text message composition, music playback, Web navigation and phone dialing, is available in English only. Through a spokesperson, Google declined to comment.
Quotable:
Why social media needs a
senior brain Social media is a young media. It's an ever-growing piece of marketing budgets everywhere. It's also a medium that takes a lot of resources to support. Many marketers first engage in social thinking it's inexpensive—only to discover that the cost of entry doesn't take into account the constant monitoring and engagement needed to truly do social right. Once down the path, marketers often scramble for resources to accommodate the demands of social. The trend we've been seeing lately is the turn to inexpensive college kids, recent grads and interns to oversee a company's social media strategy as well as its execution. After all, young kids today know more about this “social stuff” than the older crowd, right? They're the ones tied to their smart phones every waking moment, posting what cereal they had for breakfast. Many marketers think, “I'll just let them do it!” While the younger generation is definitely more comfortable with technology, especially new technology, don't mistake young people's energy and zeal in this arena for marketing savvy. At the end of the day, they can be great at monitoring and executing social, but the strategy behind social media still needs to come from a seasoned marketer. Like any marketing communications undertaking, marketers need to have a firm understanding of their business objectives. Only by recognizing objectives can marketers comprehend how a social media strategy feeds into the bigger scheme of things for their brand. The only person who has that high-level vision is the marketer and only marketers can determine where their “social home base” is, and start developing the plan. From there, marketers can use research and listening tools to figure out who their target audience is, where that audience is, what content resonates with it, and when the audience wants that content. The good news is there are many social media tools available to the seasoned marketer that can help with management to ensure the correct and efficient implementation of social media. Only after a strategic social media plan has been established should marketers put a college kid or recent grad to the task of managing social media for a brand. It's also critical to ensure that young social media managers have an understanding of the brand, the content that resonates with its target audience, how often the brand should be posting, as well as when to post, how to monitor and engage in the conversation, and on which platforms to focus time. Senior marketers can make this easy by providing a daily “to do” list based on the social media strategy. This is the only way marketers can rest assured that social media in the hands of a rookie is not running off the reservation, but working in tandem with their overall objectives. Social media has the potential to drain your resources, so it's crucial to ensure that your resources are providing a return. Leverage the energy and fresh thinking of the younger generation, but make sure the people you tap are on board with your thoughtful, smart strategy. Young professionals have a lot of potential and value to offer. Take this opportunity to mentor college-age interns or recent grads and you will likely help shape an emerging professional, as well as the success of your social media program.
“Just move to the Internet, its great here. We get to live inside where the weather is always awesome.” ~ John Green
Feature Article
MWM 11
.
How Website Marketers Can Take Advantage of eCommerce Industry Trends By Fred Lizza
Another 38 percent cited having someone else manage infrastructure as a major benefit of SaaS. Furthermore, despite an increase in consumer spending, the majority (more than 50 percent) of SMBs still cited attracting new customers as their number-one challenge. Additionally, 23 percent of survey respondents stated that deploying a technology infrastructure to manage online stores and orders is another significant challenge. And, in examining what aspect of an order management system is most important to their customers, respondents ranked order processing as the most important factor. These findings underscore the importance of order management solutions.
Today, small and mid-sized eCommerce and multichannel merchants are leveraging new channels such as social media and mobile more than ever before in order to attract customers, increase revenue and stay ahead of the competition. SMBs have seen great success in adopting new marketing strategies, but have also faced several challenges. We recently conducted a survey of SMB merchants across a variety of vertical industries. The results highlighted the top concerns for SMBs, insight into what they are looking for in technology solutions, and key challenges they face. These industry trends will be important for website marketers to keep in mind as they tailor their strategies to the new industry landscape. For example, Software-as-a-Service (SaaS) is emerging as a major trend among SMB merchants. Surprisingly, an overwhelming 63 percent of survey respondents had not yet considered a SaaS-based solution for their business. However, they clearly recognize the benefits of the SaaS model, with 38 percent identifying the ability to integrate multiple systems, such as Webstore, payment processing, shipping and accounting as an advantage.
Nearly 50 percent of respondents said they are interested in leveraging mobile technologies, and, with nearly 110 million smartphone users in the U.S., mobile marketing and commerce channels offer retailers vast opportunities to grow sales and customer loyalty. More than 25 percent said they want to understand how to use social media channels, such as Facebook and Twitter, to attract new customers. A majority of respondents said that the most important factor for their customers when shopping is the ability to easily find products. However, respondents reported minimal interest in leveraging Quick Response or QR codes in contrast to social and mobile interests. As new social channels continue to emerge, website marketers need to continually adapt their strategies in order to reach their target audiences. By keeping an eye on industry trends such as SaaS, social and mobile, they will be better positioned to target their audiences and stay ahead of the competition.
A majority of respondents said that the most important factor for their customers when shopping is the ability to easily find products.
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mwm success story
AILEEN SIROY: Turning Her Passion into a Business By Isabel Isidro
“I grew up very interested in art. I was sketching, painting and dancing, so I guess, the art of photography came natural to me.” As a young girl, Aileen Siroy fell in love with photography. She got her first camera at 14, and has been taking pictures of people and landscapes as a hobby. While pursuing a career in communications in the Philippines, Aileen realized that photography is her true calling. With the support of her family and friends, she decided to pursue photography. In 2009, she opened her photography business, Aileen Siroy Photography. Now, she’s enjoying the best of both worlds: pursuing her passion and making money from doing what she loves best. Aileen is one of the many small business owners who turned their hobbies into profitable ventures. Learn how Aileen turned her love for the camera into a business, and the challenges she met along the way.
“
Quotable:
“The Internet is so big, so powerful and pointless that for some people it is a complete substitute for life.” ~Andrew Brown
MWM 13 What motivated you to start your own photography business? Initially, entering into business didn’t cross my mind. I am an artist at heart, and for me, commercializing it didn’t really interest me. It stayed that way for a long time until some of my friends hired me to cover family and work events. They encouraged me to start my own photography business. I took a leap of faith. What are the services you offer and who are your target clientele? I cover weddings, conferences, and even children’s parties. I also do portraitures and food photography. My target clientele? Families, babies and children, people who are in-love, people who are getting married, people who are celebrating milestones, and just about anyone who loves to be photographed and who appreciates the value of being artistically captured in a photograph.
For me, it will always be a passion first, and then a business, second. How has your view of photography changed – when it was just a hobby and now that it is a business? When I was doing it as a hobby, I had no one to please but myself. Now that it’s a business, I have clients to please. Still, I see it as an art. It is still my passion, and it is something I really enjoy doing. For me, it will always be a passion first, and then a business, second. I understand you’re doing the business full-time. How hard was the jump from employee to a business owner? I still actually do Development Communications consulting, but I hope that this year I will be able to do photography full time. But already, it seems like I’m doing the photography business full time in the sense that shoots and postprocessing goes beyond the usual 8-hour work day, or even Monday to Friday work week. Weddings happen on weekends, for example, and start as early as 7am and end as late as 12 midnight. The jump from employee to a business owner was quite hard. Marketing and getting a constant flow of clients were the most challenging. There are so many talented photographers here and to find a niche, to position one’s business and be different was difficult, too. What preparations did you make to ease the transition? I had to make sure that I could financially sustain myself until I have somehow established my name in the field. This is the reason why I still do communications consulting half the time. I asked the help of friends for client referrals, moral support, and business advice. I’ll always be grateful to them. There was also a lot of mind setting. I had to condition myself that the business of photography is not at all the same as any other service-oriented businesses. Photography is an art, and art is subjective. I have to remind myself that there will be differences of perspective and expectations, and that I will be in for a lot of surprises, both positive and negative.
MWM 14 What were the challenges you faced when starting the business? And how did you solve them?
What can clients expect when they use Aileen Siroy Photography?
I needed professional equipment and start-up capital – that means giving up a lot of things (like shoe-shopping!). A big chunk of my savings went to buying my equipment.
Respect, fun shoots, and beautiful photographs. Since my name is my own brand equity, I make it a point to deliver the best. I keep to the time frame that is agreed upon, and to the task and finished product expected of me as stipulated in the contract made between me and my client. And I assure them of painstaking quality of final outputs. Each photograph is lovingly postprocessed.
I needed clients, and I needed to do marketing. My first clients were my friends and they soon referred me to their friends and acquaintances. Slowly, my market grew by word of mouth. I later on launched my website and I’m now receiving inquiries and getting clients because of it. I needed to be different and find a niche. As I mentioned, there are a lot of very talented photographers here. I wanted to have my own distinct style, so I kept on practicing and learning new postprocessing techniques. And I’m glad to hear from clients that when they see a photograph I’ve taken, they immediately know it’s mine. Then there’s the business side. I needed to know the dos and don’ts of running a business. I read Vik Orenstein’s Guide to Building Your Photography Business, which was a great help. I also have friends who act as my business consultants.
Slowly, my market grew by word of mouth. I later on launched my website and I’m now receiving inquiries and getting clients because of it.
What has been your biggest mistake thus far? Not letting a client sign a contract. When I submitted the final output, they expected more (number of pictures). It is important to put everything down in writing, even if your client is a friend, and level-off with them so you know exactly what they expect from you.
What lessons can you share to other women thinking of starting their own businesses? Just three things – § First – Have the passion for the business you want to enter into. Know well the business. Make sure you have the pertinent knowledge and skill about it, and how to run it. § Second – Respect, integrity, and good customer service are integral part of any business. § Third – Be strong. Having your own business is not for the faint of heart.
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mwm ask the expert
Interview with Jeanne Jennings, Online Marketing Consultant By Mike Adams Jeanne S. Jennings is an independent consultant with more than 20 years of experience in the online realm; she specializes in helping businesses develop an effective and profitable online presence. Areas of expertise include email marketing strategy, email/online product development, and information/website architecture. Mike: I'm here with Jeanne Jennings. Could you introduce yourself and talk about your background? I know you have an MBA and a lot of experience in email marketing, but how did get started with The Jennings Report? Jennings: I actually got into the online world back in the 1980s. When I graduated with my MBA, I was fascinated with online. I felt like there was so much information in the world, and online seemed to me to be the best way to organize and present it. I love using things like Dialog, where you can search through databases of content and find exactly what you need. I went to work for CompuServe, which, at that time, was the largest online service in the country. America Online was a blip, if it even existed. My girlfriend used to work there; she'll confirm that. CompuServe was the big guy. I went to work in their business services division, and we helped companies like Marriott and NovaCare, which is a health care company, and the American College of Physicians basically use online communications. It was posting documents online, and it was getting information from hotels, and numbers and discussion groups. I sort of think that what we did there was the precursor website. Mike: Sure, everything was dialog. Jennings: Everything was dialog. Everything was text. We didn't even have GOI (Graphic Organizer Interfaces) back then; they weren't around. So yeah, it was all dialog and all text, and when you look back on it, it was pretty archaic. But at the time, it was pretty state of the art. So that's how I got into online. I spent a couple of years there and really loved it. After that, I moved into the publishing industry as it became clear the internet was going to become more of a household word and experience. It became clear that there were a lot of content companies that would pay CompuServe to have access to these online subscribers. Well, the Internet really flipped that model. All of a sudden, it became very clear that on the internet, the world wide web, content companies would be the ones who would be king. That's when I jumped ship and went into the publishing industry and helped a couple of different publishers. Congressional Quarterly was the first company I went to. The last company I went to was Reed Business Information, a subsidiary of Reed Elsevier. I helped them put their content online and use online more effectively to deliver their content. Mike: At what point did you get involved with email newsletters? Jennings: I did my first one at Congressional Quarterly, which would have been about 1995-96. I'd be embarrassed to show it to you today. I'm sure it was really awful. Back then we didn't really know. We made it up as we went. Then, I continued to dabble in email, and I really focused on email in August of 2000, when I was hired by Reed Business Information U.S., which then was called Commerce, to be the director of email product development. That's when I really started doing nothing but email. Mike: When did you launch The Jennings Report? Jennings: I launched The Jennings Report shortly after I went out on my own, in the early part of 2002.
Did you know:
The term "bug" usually known nowadays as viruses was probably coined after Admiral Grace Hopper.
MWM 17
mwm ask the expert Mike: Now, what do you focus on in The Jennings Report? Jennings: The Jennings Report came out of an interesting situation. I'm sort of an information sponge. I read everything I can. So I was, as we all were, reading everything I could about email. Actually, I had been for years, and I would have people call me -- colleagues and people I know -saying, "Hey I know you read a lot. Have you ever seen anything like this?" I could usually point them to something. I got to the point where I said, "Why don't I do a newsletter that sort of has the best of the stuff I've seen on the Internet pertaining to email marketing?" It was sort of twofold. For one, I thought this would give me a really organized resource to use to use to develop an archive. Also, it would give other people a resource to use. Obviously, I'm not the only person looking for this stuff. That was really how it started. So when I am on the internet, doing research for clients and myself, I take note of things that I find interesting. I like things that have statistics in them and benchmarks. I like research on the industry and what's happening. I also look at case studies. I'm a real kind of nuts and bolts girl. I like the big picture articles. I think they're fun. But I really love articles that give me practical things that I can try right now, today. Mike: So can you talk about a couple of those things that you've covered in recent issues in the newsletter? Nuts-and-bolts issues? Jennings: Sure. I always write a publishers note in addition to an article. I had been at a couple conferences, and at two different conferences, two different email companies introduced a partnership with web analytics companies, whereby they're working together, and if you are using their email service and you sign up for this, you can track the recipient's stream from the email all the way through the website.
â&#x20AC;&#x153;Everyone really wants the same thing in the end. While they're advocating different ways to get there, I don't think they're as far apart as we are necessarily led to believe in the press.â&#x20AC;? Mike: I've heard that it has really started skewing the open rates, because, obviously, a lot of people are opening emails that are not being reported back to the system. Jennings: It could do that, but I haven't seen that yet. But it definitely has the potential to do that. The other thing that we've been doing with my clients is including a little note at the top that says, "Please take a minute and put our return address in your address book. This might help white list us." With a lot of programs, if the sender is in the address book, they won't block the images or the links. That's one piece of insurance we've been working on. Mike: It's an interesting piece of strategy too, one-to-one white listing. Jennings: Exactly. That's the other thing about all this. It doesn't work with every spam filter, but it does work with some. It is a moving target. I'm hoping that, as things come into play, they will help control the spam issues, and some of these other things will be relaxed. Mike: Let's talk about spam for a minute. Unfortunately, we've seen recently that the Sender ID conversations have broken down. The big guys out there at AOL and MSN can't seem to get along and agree on an anti-spam standards. What do you think will play out with this?
Mike: That's interesting. Jennings: It's fascinating. You can do a couple of things. You can actually see how they are similar and different for people who get to your website other ways. You also can see, if you're sending out an email -- which many of my clients are doing to drive people back to a site or to take a specific action -- you can actually see if they accomplished that action, not just if you got them back to that site. It's nice because it's all integrated.
Jennings: I think we'll come to a standard. I actually spoke to AOL and MSN at a conference in Chicago, and I think we're going to come around. Everyone really wants the same thing in the end. While they're advocating different ways to get there, I don't think they're as far apart as we are necessarily led to believe in the press. Mike: I hope you're right. Jennings: I hope I'm right, too.
Mike: Web analytics is a hot topic today to begin with, even without considering email. Jennings: Yes, and I have dealt with web analytic programs for years. A lot of the work I do involves websites and helping people optimize the signup for their email, getting more people in to grow their lists. I've used analytic reports for years to figure out where we're losing people and stuff like that, and how we're doing on converting. The new programs have these beautiful interfaces that make it so much more user friendly. Then you add in the email component, and to me it's breathtaking to see it all. Mike: Have you been able to initiate some large campaigns and see the results of that all the way through with web analytics? Jennings: That's the idea. The two companies were just introducing these products. I've seen the demos, and I've played with them a little, but I haven't done anything with clients yet. That's sort of a new thing that I'm really excited about. Like I said, independently, these two companies came up with this, and I think we're going to see everyone start doing this. Mike: Isn't there an issue of actually being able to track those users? Aren't they tracked with an image bug, and now the newer Outlook Express won't even open those images? Jennings: It's an issue. It's something we are all aware of, and everyone is really concerned about, because a lot of the new programs, in an effort to stop spam and phishing, are making any links not live. if you get an HTML email this kills you, because you can't click on it, and if there is no URL visible you can't type it in, and then the images don't show up. So it's something we're really concerned about. We've made some changes to my clients' emails, probably the biggest of which is that we no longer make headlines as graphic images, because the idea is, if the graphic doesn't show up, they won't be able to read the headlines. We're focusing much more on using the graphics. We always tried to use them sparingly and where they make sense. We wanted to be sure the message would still be understood if the graphic weren't there. It's a problem. It affects the whole click-stream tracking that I've already spoken of. The thing about it is, as concerned as we all are, I haven't seen or heard of anyone having any huge repercussions from it as of yet.
Mike: We all need it in the industry. Jennings: Yes, we all need it. Mike: It seems there is always somebody in there trying to claim the intellectual property for some solution. It has to be open source if it's going to work, right? Jennings: It seems like it. It's funny, my husband's an intellectual property attorney, and so I understand why they want their IP rights. But at the end -- and this is the impression I got from the folks at AOL and MSN -- what we all really want is a solution. I think there is going to be a little bit of negotiating back and forth, but I do think we are going to get there. We have to. Everyone pretty much agrees. Mike: Yes, it seems like if we don't, then the medium is going to continue to be polluted, and that really hurts everybody in the industry -- especially those who are trying to market with ethics and professionalism. Jennings: Yes, I was at another conference, and one of the speakers asked a very good question. He asked everyone in the room to hold up a hand and then lean it this way or that to show where they stand on this issue. One side, to the far left, meant "I'll do anything it takes to get my email out and make money with email, and I don't care if it pisses people off." The other side of the spectrum was, "I'm going to be really careful. I do want to make money with email marketing, but I want to do it without upsetting anyone and without violating any legal or integrity issues. I really want to do it right, and I believe I can do it right." He asked people to hold up where they stand. His point was that if you're not more toward the integrity, you're doing long-term damage to this medium. You could be killing the goose that laid the golden egg. The work I do with my clients has always been "opt in." Ever since I started, I've always been a proponent for opt in, and I continue to be, even though it's not the law now. Mike: I find it interesting that it's not yet really the law, even the CAN-SPAM Act didn't really outlaw spam. Jennings: No. It's really frustrating, and the way I've come to terms with it is, I think it was a good first step considering we had nothing before, but I ... like I said, I get calls all the time from people saying, "Look, I only do opt in. I know it's not illegal if it's not opt in. I just don't want to do it. I just don't agree with it, and I don't think it works as well. That's not how I want to use this medium." So, I know other people who feel the same way that I do. I think there are a lot of email marketers out there using it in very legitimate ways, with lots of integrity, and my hope is that that's what we will have left standing at the end of the battle.
MWM 18 Mike: Do you think the ideas of permission marketing and ethical professional marketing are making headway in the industry out there, or is there still a duality, so to speak, in the industry? Jennings: I think the good news is that a lot of people who were really sort of on the fringe in that area -- doing it without integrity -- have gone out of business. I had someone call me the other day, and he used to harvest addresses, and he was calling to see if I could help him because all the people who used to harvest for him had gone out of business. Can't help you! Don't do that. By the way, they went out of business because it's illegal now. It's funny because there's been sort of a resurgence of two really positive things. One is that more and more people are doing double opt in, which used to be the golden standard in 2000, and then kind of fell out of favor because people felt it was overprotective. Now it's really back in force; you're hearing people again doing double opt in, moving to double opt in from single. The other thing, strangely enough, is Jeff Goden has sort of resurfaced. I know he was always out there writing books, but he was at an email conference that I went to a couple of weeks ago and he spoke. A lot of companies that I hear talking about email are going back to the things he said in his 1999 book. Mike: Isn't that interesting? His book was so ahead of the times. Jennings: I guess it was. Part of me says, "Gosh, have we really not gotten any further? Have we really just gotten to the point where we're starting to make that?" To me, that was always the bible. But I think it is good it's back. He's right on target with his whole theory of intrusive marketing. That's not what we want on the Internet. That's not going to work. Its good, but it is kind of funny that five years later you're hearing it again. For a while, you really didn't hear much of that. Mike: It seemed like for a long time organizations like the DMA really fought against the whole idea of getting someone's permission. Jennings: They had a huge lobbying effort here in Washington. I've never forgotten the press release they sent out saying they were going to stop fighting legislation on email. I actually noted it in my newsletter. I was so excited. I think they were starting to come around, starting to get it. The rules of direct mail are not directly applicable to email. They're just not. I was happy when the DMA did that. They've done a lot of things that have given me hope. I hope they keep moving in the direction they're moving. They're not there yet, but I think they're starting to understand the medium. Mike: I think one of the things that happened is the California law was about to kick in. Jennings: That's what caused CAN-SPAM. The DMA turned around probably a year before that, maybe six months, but that's what caused Congress to act, and that's what caused a lot of publishers and other people who had an interest in email to speak up and say, "No, don't let the California law go into effect. We have to have something override it." So you're exactly right, it's the California right that caused CAN-SPAM. Mike: Can you share with readers what you think are some of the simplest and most effective things people can do with to make their email newsletters more effective? Jennings: The biggest thing you can do is position your whole newsletter around what's in it for the reader. By that, I don't mean they get 20 percent off if they buy your product today. Some people use their newsletters for promotion; other times it's just strictly an editorial case. For people that use email newsletters for promotion, that doesn't mean the content is 100 percent promotion. Typically, we strive for 60 to 80 percent editorial content, 20 to 40 percent promotional, and you really need to stick to that. There needs to be a reason for them to open that newsletter. Unless they're thinking of buying your product today, a 20 percent off coupon isn't it. There are so many ways to get relevant content. It doesn't even have to be expensive or time consuming. We've had luck with doing "tip of the day" or "tip of the week." Minimal content can be very, very powerful, and people love it. You can get experts, people in the industry, to write articles. There are all sorts of way to get really good, valuable content that your readers are going to really want to see. Mike: Do you recommend people send out full-length articles in their emails, or links to that article online? Jennings: It really depends on what your goal is. That's another thing. I think you should have really specific goals if you're sending an email newsletter. If your goal is to drive traffic back to a website, then by all means give people enough of the article to get them interested, and then have them link back to the site for the full text. Hopefully, that will get them to explore the other areas of your site. If that's not your goal, then by all means include the full text. It depends on what the goal for the newsletter is. For example, a lot of restaurants are now doing email. If you're trying to drive someone to your restaurant, by all means don't drive them to your email. You want them to go to your restaurant for dinner. Focus on that. When I work with clients, I focus on what their goals are. What are you trying to do? Then we build the content and the format.
Mike: What about getting people to subscribe to your newsletter in the first place? Jennings: It used to be all you had to do is say, "Hey, we have a free email newsletter," and people would just sign up in droves. Now people are much choosier. It's almost like you have to sell them on your newsletter. You need to use benefit-oriented language. I like to talk about what's in it for them on a regular basis. In addition, for a lot of people, and I found this with some clients, an immediate incentive can be useful. I don't like to use it on a regular basis because it trains people, but for a limited time, especially if you're doing a new push with growth, you can offer them entry into a contest to win something. You can offer then, in the B2B world, a white paper or a special report. Those things can be really useful as well. But you just want to make sure you keep it really tied to your newsletter content, which should be tied to your company. For instance, one of my big clients is a toy company. We gave away $100 worth of toys for five people each day. That was really powerful because the only people who were going to enter were people who had children or wanted toys. That's whom we were trying to reach. When you get into things like $100 Amazon certificates, that sounds really good, but it has a broader appeal. You're not necessarily going to get the people you want. You want to tie incentive to your thing. The other thing you want to do is optimize the sign-up. I had one client who came to me. They wanted to grow their list. When we looked at the web analytics on their site, they had a multi-page sign up for their newsletter that asked all sorts of really important questions. What we found is that one in 10 people who started that process actually finished it. We were losing 90 percent of the people who were interested in starting that relationship with us. Mike: That doesn't surprise me. Jennings: No! I went in, and we knocked that down. We cut out some questions. We tried to break it down and minimize the number of questions we ask. If we need different types of answers from different types of people, we'll separate them on different tracks. Mike: These are some fantastic strategies you're sharing with everyone here, Jeanne. I'd like to ask you to talk about how people can get more of your information on your website and what else you offer. Jennings: Sure. I publish a free email newsletter called The Jennings Report, which is published once or twice a month. If you're interested in that you can go the website and sign up. The address is www.jenningsreport.com. I also write a column for ClickZ at www.clickz.com. I'm an email marketing consultant and I work with medium and large companies helping them make their email and online efforts more effective. You can get more information on those services at my website, www.jeannejennings.com. Mike: You consult with companies. Is it on an hourly basis or a project basis? How does that work? Jennings: It really depends. Mostly I do project work, although sometimes if I'm in an advisory role, the hourly model makes more sense. I really try to tailor the costs and services. I actually have a group of freelancers, so for a couple of my clients, we act as an email agency. We actually do all the creative work. I try to go in and talk to a client and see what they're doing, pinpoint areas where they can do better and then work with them to fix those areas. Mike: That's great, because a lot of companies out there want to get into email marketing, and they just don't know where to start. They don't know where to get started, and they can really work with you to get that going, right? Jennings: Yes, and a lot of people who have gotten started have had a level of success but are having trouble getting to the next level. That's another great place where I can kind of step in. With some clients, it's a one or two month project. I'm in and out. With other clients, it's an ongoing relationship that just depends on what they need. I'm happy when it's all fixed and I walk away. It's very rewarding. Mike: It has been wonderful talking with you, Jeanne. Thanks for sharing your knowledge, wisdom and experience on email with all the readers here. I'm sure they will find value in it. Are there any last words or points you want to share before closing? Jennings: I think the biggest thing is when I got into email in the late 1980s, it was really in its infancy. Now, it's really grown up, and it's been great to see. I would challenge any business out there -- if you're not using email in some way, shape or form -- to get started. Its not a fringe channel anymore. It's very much in the mainstream. Done correctly, it is very, very effective. It can also be less expensive than direct mail and telemarketing and some of the other channels. It's great to use in conjunction with those channels. It's not an "either-or" kind of a channel. It really works to reinforce a direct mail campaign, and it can help you with stuff you're doing with telemarketing. If you're not doing it, dive in and give it a shot. Mike: Do you think it also applies to local business, maybe a local retailer of some sort? Do you think they can benefit in the same way? Jennings: Definitely. My husband and I eat out a lot, and I'll get an email from one of our favorite Italian places, and I'll think, "I got an email from them today, and we haven't been there in a while. Let's stop by." A lot of the restaurants are starting to send out coupons, which we love. If it's between place A and place B one night and place A sent you a coupon, then why not? Mike: Sure. Jennings: I think email is great at building relationships with people you know. I haven't seen it work as well for that direct mail to third-party list stuff that a lot of marketers do to people who don't know you from Adam. There, I really don't recommend it, and I don't do that anymore in my business. But for building relationships, whether they're local or otherwise, with people who know and like you're company, it's fabulous. Mike: Well said. Again, thanks for taking the time today.
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Feature Article
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How You Can Go From Newbie to Master on Money Making On the Internet By Patrick Anthony Mattis With the growing demand and fast paced lifestyle in today's generation, a lot of people are looking for ways on how to generate income apart from the job that they have in the corporate world. Many has also realized that working 40 hours a week for almost our entire life is not enough due to the growing demand in economy and of lifestyle. Along with this growing demand, one of the many options that a lot of people have taken into consideration is the online business. Everyday more and more people have studied, learned and how the online market works and how they are able to money making on the internet successfully. One of the many proven strategies in earning money online is to becoming an affiliate marketer. But due to this growing demand, a lot of affiliate marketers do not only sell products and services but also they engage in selling ebooks and stock market investing. Now as a newbie in this business, you must also know that you do not just pick out a product over the internet and sell it. For those affiliate marketers who have this mentality often fail big time. In order for you to succeed in this business, you do not only learn the basic techniques but also be able to understand how the market works. Creating website is just part of the whole process. What you need to do first after understanding the market and finding the right keyword that you can use for your online business. Keyword is the most important part in this business; if you don't have one then you don't have a business.
Keyword is the most important part in this business; if you don't have one then you don't have a business. What is a keyword then? It is a word or word phrase that is used by most online shoppers in finding the certain product, brand or services that they want to buy or purchase, such as "dog training" and "diet ". Is there a way on how to find the right keyword? Yes there is. By using a keyword tool such as the Google Keyword Tool which is free. There are also other tools that you can use but you have to purchase its subscription online. When you now have the keyword that you want to use, you can now start building a website using the keyword and then write informative articles about the product you want to sell using the keyword. Writing informative articles needs to be well thought off and that you are able to anticipate your client's questions and give them the answer that they want to know. Yes, it's quite a challenge, but if you really find the product or service a part of your interest it is quite easy for you to write about it. Affiliate marketers who are not able to answer their clients' question often fail in this business. Keyword check, articles check. It is now time for you to create your website. In creating a website, you can always use the free stuff online, but it would be best if you spend a little amount on the web hosting services. This not only will help in creating your website but it also helps your website to be accessible to any individual around the globe. Now that you have an up and running website, you now have to start making money by joining some of the top social media sites such as Facebook and Twitter. This social sites helps you and your website get noticed out of the millions of internet user that surely is looking for your product or services offered. There are still much to learn in this business, but over time you are able to discover new techniques and strategies on how to money making on the internet fast!
Getting International Traffic to Your Website
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By Vishal Kashyap
Want to increase traffic to your website, start exchanging links with other websites. I still feel it's the best way to increase traffic. The results may not be what we expect, but there are many site owners who seriously do not know how simple the techniques are to increase website traffic free of cost. Link popularity is one factor determining page rank with major search engines. It is indicated on Google Info for webmasters that the number of sites linking to a particular website is frankly the single biggest factor determining the sites indexed by Google, Which makes the link relate absolutely vital to the success of all our websites.
Few little known techniques to a stronger link exchange. 1) Banner/image links: As the saying goes, a picture is worth a thousand words, same way image has to be the best. And unless it's a perfect combination with the several techniques, this would be the least favourable link exchange program. The spiders all over the search engine are just not able to see the pictures In terms of connecting the image to some kind of a keyword that would lead them to your site. So, carefully chosen keywords lead to your website more and more traffic. 2) Plain text links: Well, let's give this a thorough thought for a moment. The spiders are looking for keywords given out by someone looking for information. The best possibility for a near match to the request leads them to your site. The more times you key in the correct match, the more the traffic. 3) Adding text links by using anchor text: This is again a fancy way of describing the linked text. It appears to give in more weight to this style of linking. And as you begin building strong incoming links, you can start seeing your Google rank page increase as well.
4) Sample anchor text link: Here, it's the key phrase that blends into the content of the article which now provides a relevant link for the page which it leads to. For example, most commercial products and service owners are moving to selling over internet. The advantages are obvious which reaches millions of customers around the world. 5) Adding title tags: By adding a little attribute title tag, you straight away strengthen the weight of the anchor text even more. It's hardly going to cost you a few minutes and not money in a marketing forum to see that almost everyone seems to be looking for strategies to writing style that will solve their internet marketing challenges. So, by following the above techniques, you can certainly drive organic traffic towards your blog, article and website in short duration.
As you begin building strong incoming links, you can start seeing your Google rank page increase as well.
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mwm gadgets & toys GO PRO WIFI BACPAC
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The Go Pro name has become synonymous with extreme sports photography, and the Wi-Fi BacPac and remote combo kit gives adrenaline lovers even more control over their favorite cameras. Snap the $100 BacPac onto a HD Hero2 and control the camera from a durable, waterproof wrist-ready remote--or a smartphone, tablet, or computer with the Go Pro app--via a peer-to-peer Wi-Fi connection. Even better: you can stream a live view from the camera to those mobile devices, making sure you're getting just the right shot on the slopes or in the surf, something that's often been a challenge for tiny, viewfinder-deficient sports cams.
RAZER NAGA HEX GAMING MOUSE
BluCan Bluetooth Vibration Speaker and Speakerphone from GiiNii GiiNii, makers of the AudioBulb, had a new product on display at CES with the BluCan. The BluCan is a Bluetooth speaker that is a little smaller than a can of soda. What you can’t see in this picture is that one twist will cause it to elongate so it is taller. The BluCan can seamlessly pair with Bluetooth enabled devices, in order to play your music off the headphones and on the go. When it is resting on a flat, solid surface, it becomes a 360 speaker capable of good range.
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MakerBot Replicator The MakerBot Replicator. Larger than the original MakerBot, the Replicator allows the amateur inventor to create objects roughly the size of a loaf of bread out of common manufacturing materials such as ABA or PLA. Also unlike the company's original 3D printer, the Thing-o-Matic, the new Replicator has the ability to print in two separate colors. And at $1749, the MakerBot Replicator isn't priced out of the DIYers reach.
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Did you know
Gaming is serious business, and for those who take their frags and RTS strategies seriously, then surely high-end hardware is the name of the game for such gamers. CES 2012 proved to be a potent platform for Razer to continue with their serpentine collection of gaming peripherals, with the latest one being the Razer Naga Hex gaming mouse. Yes sir, their latest gaming mouse will feature half a dozen thumb buttons that was specially designed for MOBA (Multiplayer Online Battle Arena), action-RPG and hack and slash genres. The inspiration behind the Naga Hex? Its predecessor of sorts, the award-winning Razer Naga MMO gaming mouse came with a 12-button thumb grid, so the Razer Naga Hex now sports six large thumb buttons that have been optimized for the user interfaces found in action-RPG and MOBA games.
http://www.coolest-gadgets.com
The first webcam was deployed at Cambridge University computer lab – its sole purpose to monitor a particular coffee maker and hence avoid wasted trips to an empty pot.
Feature Article
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Keyword Research - Why It Is So Important By S. Buendia
Keyword research is the foundation of a good Internet marketing campaign. Keyword research gives the company an idea of where they should focus their energy. However, it is important to note that people really do not know what the keyword will do until they have the keyword in their possession. However, making educated guesses at what keywords will bring results is this very smart thing to do for any person in Internet marketing. Actually, this is one of the foundational problems with most bloggers. They do not know what keywords they are aiming their articles or blog posts for in general. Therefore, they fail to get traffic because they are not generating a keyword inventory that has any value. These types of bloggers have blogs that remain empty of traffic and conversion. The blog does not generate income for them therefore; it stays a hobby for that particular blogger.
Once those blog posts or pages start getting traffic and those keywords are tracked within the server logs or the analytics profile then the blogger or website owner can make a determination that allows them to figure out what keywords are of value to that business in general. Once they have a good idea, what keywords generate traffic conversions they can optimize their site to get more of those people in those keywords funnels.
A blogger with good keyword research and target those keywords in their posts and start to pick up traffic on keyword terms that they have selected. Sometimes, the keywords will not deliver the results that blogger or website owner wants. Yet, the fact is that getting keywords on to a page will allow the search engines to take all the words on the page in make combinations of keywords to provide to the results on their keyword search results.
Therefore, the best thing to do when trying to do keyword research is to pick out the best possible keywords ahead of getting the traffic itself. Once the traffic is in place then it is best to look in the server logs or analytics profile to find out what traffic is actually converting into sales. Once that is figured out the business can then focus itself on getting more of those people and focusing on that particular topic to get more of those people as well. This is a scientific way for doing keyword research that is sure to deliver results as long as the business owner is willing to do a little legwork.
Keyword research is what gives an Internet campaign a foundation. This foundation allows a business to make money and find new clients and customers through the Internet.
In closing, keyword research is what gives an Internet campaign a foundation. This foundation allows a business to make money and find new clients and customers through the Internet. Therefore, it makes a lot of sense to spend a lot of time doing keyword research and then digging through the results of that keyword research once those words get traffic to the website. If a business owner or individual focuses on this type of keyword research, they are almost guaranteeing themselves success when marketing on the Internet.
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mwm tools > Books, Courses, Software, Tools and other Resources to help you succeed online. "Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt ... and Grind Your Competition Into the Dirt" by Jeffrey H. Gitomer Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you create a connection, it’s an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundationbuilding, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.
Riches in Niches: How to Get Rich in Your Nicheby Susan A. Friedman Finding a tight market niche where you and your business stand out is, by far, the most challenging aspect of marketing for most people. You may not have heard of Riches in Niches, but it’s the go-to book that marketing experts give their clients when the subject turns to how to find a profitable market niche. Susan Friedman coins the terms “nichepreneur” and guides business owners through her GEL formula Friedmann’s proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit.
Found Money: Simple Strategies for Uncovering the Hidden Cash Flow in Your Businessby Steve Wilkinghoff You don’t often see the words marketing and accounting used together. Found Money will remind you that one of the “four Ps” of marketing is “product” and managing a profitable product mix. In this marketing book you will learn how to look at and analyze your product mix for profitability. Business owners and managers who have P&L responsibility will learn about the critical profit drivers that affect their business. You also will learn how to get your employees excited and engaged about the financial drivers that impact profitability.
Did you know:
It would take one billion DVD’s to hold the Internet.
Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy by Martin Lindstrom If you read Lindstrom’s first book, Buyology then Brandwashed will give you more inspirational examples that you’ll be able to adapt and implement even if you’re a small business without a multi-million dollar budget to test your customers’ brains. Lindstrom takes us behind-the-scenes of big brands’ war rooms and shows how they use nostalgia, fear, peer pressure, celebrity, and the inclusion of magical ingredients and elixirs to influence what we buy.
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Make Your Computer Error-Free and Run Faster In Under 3 Minutes Registry cleaners are a necessary tool for all PC users, and finding a RegCleaner download can get users the program they need to keep their registry in good shape. RegCleaner is easy to use, effective, and one of the best registry cleaning programs available.
The registry is a vital component of all Windows PCs, since it is the way that a PC is able to chronicle all of the changes made to it. This includes any changes, reconfigurations, software installations, and software removal. By its very nature, itâ&#x20AC;&#x2122;s integral to how a PC works. Unfortunately, because few users end up never adding or deleting anything from their PC, this means that the registry can eventually become a minefield of outdated information, inaccuracies, and errors. Eventually, PCs will become slower, and more prone to problems like conflicts, freezing, crashing, and other issues. http://regeditcleaners.com/
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mwm videos http://makingwebmoney.com/videos
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Feature Article
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Newbie Questions: How Can Article Submissions Help My Website Ranking? By Steve Shaw When you launch a website or a new business online, one of the first marketing methods you're bound to hear about is Article Marketing. You may be confused as to what article marketing is and how it helps your website get more visitors, and if you are you're not alone! There are tons of people who decide to investigate or take part in article marketing every day, and they're basically starting with zero knowledge. I wanted to share a question that came to me recently, because it is very accurate at representing some of the misunderstandings that are common with beginners. Here it is: "I design websites for a living, and I am not sure how article marketing can help my client's website get a better search engine ranking. Can you please explain how? Does it work by us publishing free reprint articles on our website?" That's a fabulous question. First let me clarify that there are two roles in article marketing-the writer and the publisher. The writer creates the content, and then the publisher chooses the content he would like and he publishes it on his site. Which role are you supposed to take when you use article marketing to market your website so that you can get more website visitors? You are the writer--you will be writing and submitting articles. The publisher is someone else--the publisher is not marketing with articles. Rather, he is just looking for quality content to put on his site that he did not have to write. As the writer, you will be creating articles on the general topic of your website. You then submit the article to online publishers. In the submission process, you will be asked to create what is called a 'resource box' or 'author bio'. In the resource box you will tell your name, a little about your business, give a link to your website, and also give an incentive for the reader to click that link.
Publishers get to publish your article for free (they do not pay you), but for marketing purposes, the resource box with the information about your business and a link to your website is what you get in return for submitting your article. The resource box may not seem like a big deal, but it is. In fact, it's the key to getting a better search engine ranking for your website. Each time that your article is republished on a website, the resource box is too. Each time your resource box is published, a link to your website is built. An increase in links can lead to a better website ranking over time, and that is one of the main reasons why article marketing is so effective. When we talk about "website rankings" what we're referring to is where your website ranks when people do searches for words having to do with your niche (the general topic of your website). These people who are searching do not need to know about your business or your website. They will simply go to Google because they have a need, and they search for what they are looking for.
An increase in links can lead to a better website ranking over time, and that is one of the main reasons why article marketing is so effective. Let's say you have a website that sells fashionable accessories for dogs and cats. There are certain words that people in your target market are typing into Google to reach websites that sell dog collars and cat beds and the like. From the website owner's perspective, these phrases are called "keywords". From the search customer's perspective, they are called "search terms". There are likely lots of different phrases (keywords) that your target readers are using to find websites like yours, and your job is to find out what those phrases are (by doing keyword research) and then use those words in your article submissions. When you do article marketing correctly, you can effectively boost your website's ranking for those keywords in Google and the other search engines. This is important, because the web pages that appear towards the top of the rankings are clicked the most and therefore receive the most website visitors. That is how article marketing can help your website get a better search engine ranking, and it's just one of the ways that article marketing can help drive traffic to you website. What is another way? Well, when your article is published on a website, the visitors to that website can read your article and then click the link in your resource box. They will then be taken to your site. I hope this helps explain things--if you are doing article marketing, then you will be writing and submitting articles. That is how you can impact your website's search engine ranking and get more website visitors.
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mwm Q&A Danielle Rayo: Success in the Education Consulting Business By Lyve Alexis Pleshette
Spurred by her passion for educating young people, Danielle Rayo started her own education consulting and tutorial service. In 2008, she started Competitive Advantage http://www.catutoring.com in New York City to help kids succeed academically and achieve their full potential. Focusing on individual and personalized instruction, Rayo has a cadre of educators offering academic subject tutoring, college counseling admissions assistance, and standardized test preparation. We talked with Rayo on how she started Competitive Advantage and the challenges she faced in this business. Connect with Competitive Advantage on Facebook.
What inspired you to start your business? I had been working in the field of academics for nearly six years before beginning Competitive Advantage. I have always been interested in my studentâ&#x20AC;&#x2122;s academic and overall development, and I wanted to build a company that embodied the values I believe in. What is Competitive Advantage? What need did you see in the marketplace that prompted you to create this business? Competitive Advantage is a boutique Manhattan-based educational consulting company. We offer comprehensive and personalized programs to meet individual student needs. Our services range from early childhood education all the way through graduate school. What makes us different from so many other education companies on the market is that our approach is individualized. We realize that no two students learn in the same manner, and we cater our sessions to meet the individual needs of our students.
-Stephen Colbert
â&#x20AC;&#x153;The biggest lesson I learned was to have faith in my abilities and to stay positive. A positive outlook often leads to positive outcomes.â&#x20AC;?
MWM 31 Who is the target demographic of Competitive Advantage? Are you open only for New Yorkers or can non-NY residents avail of your services? Though we primarily work with students in Manhattan, we have frequently been asked to have “remote” sessions with students via SKYPE. We utilized remote sessions over this summer, when many of our students traveled out of New York City. They were incredibly successful and provided students with the chance to speak with their educator. These sessions helped our students stay on track to meet their personal and academic goals.
Aside from tutorial services, what other services does Competitive Advantage offer? We pride ourselves on motivating students to reach both their personal and academic goals. We focus on academic subject assistance, test preparation, application assistance, and life skills. The skills and techniques we use in order to give students a “competitive advantage” will serve them in countless facets of their lives.
Find what you are passionate about and put your all in making a career out of that interest. You can be pleasantly surprised by where it will take you. What has been the most challenging part of starting your own business? The first couple of months were very challenging, as I was trying to figure out ways to market Competitive Advantage. Nearly all of our business spreads through word of mouth. This is great because we find that the best way for parents to hear about us is through other happy parents! However, word of mouth takes time to spread and figuring out where we could get the most effective advertising was a challenge. What is the biggest lesson you have learned so far in starting and running your own business? The biggest lesson I learned was to have faith in my abilities and to stay positive. A positive outlook often leads to positive outcomes. I’m always thinking, “What good can come out of this.” Embodying that mentality keeps me going. Also, invest in a good coffee machine! It has provided me with countless more hours of work.
What do you find most exciting about being an entrepreneur? Doing what I love to do is always exciting. Most educators use their degree to become teachers and work in a classroom setting. I have always enjoyed working on an individual level with students, and I now have the opportunity to do exactly what I want. I also think it is an accomplishment to be working for myself at the age of twenty-five. Do you think being an entrepreneur makes it easier or harder to balance your work and family responsibilities? I believe being an entrepreneur makes it harder to balance my other responsibilities. Though I do not have to worry about taking care of anyone but myself (no family yet), I set very high expectations for what I would like to see Competitive Advantage become. I eat, sleep, and breathe my job. I do not leave my office at 5:00pm and think that my work for the day is completed. I am always working to improve my business and my skills as an educator. How do you see your business 5 years from now? Hopefully, we will establish even more relationships with parents and schools throughout the city. Working with more students in both private and public schools is our goal. We want to help motivate as many students as possible and give them the “competitive advantage” they need to succeed. What other lessons can you share to other women entrepreneurs? Have faith in yourself and your abilities. I was just twenty-three years old when Competitive Advantage became a Limited Liability Company (LLC). If I didn’t pursue my own dreams, I would not be as happy as I am today. Find what you are passionate about and put your all in making a career out of that interest. You can be pleasantly surprised by where it will take you.
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Feature Article .
By Nate Rodnay
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Role of Search Engine Optimization in Internet Marketing Using search engines to find information is the most popular activity on the Internet. According to PEW Internet study, while 92% of the entire Internet users use search engines, 59% do it on a regular basis. As per the comScore reports, Google alone accounted for 13.4 billion searches in 2011. It is evident that Internet is the right place to reach your target customers/audience, as people are searching more on Internet than at any other place, for any kind of product/service. However, this can happen only when you are listed in the top search results. Securing top place in the search results by overtaking hundreds and thousands of already existing websites not only drives huge traffic to your website, but also imparts trust in users. SEO is one such digital marketing strategy that will help your website get listed in the top search engine results. SEO a powerful digital marketing strategy Most of the well-known search engines on the Internet, rank websites using complex algorithms, designed to determine websites which are most relevant for particular search terms. So, the main function of SEO is to optimize a website for relevant search terms in order to bring high search engine rankings. It uses different strategies like keyword research, web design, quality content, meta tags, quality link building, etc., to make the website search enginefriendly. Benefits of Search Engine Optimization: To better understand how SEO works for your website, let us look at the other benefits offered by SEO techniques. • Increases the visibility: The better you optimize your website by customizing its content or structure for relevant search terms, the better are the chances of getting high search engine ranks. Good rankings will let your website appear on the first page of the search results, thus, enhancing your website's visibility and brand awareness. Since, it is common for the Internet users to review only the first few results, traffic to your website also increases.
• Drives more traffic: Once your website starts ranking in the top 10 search results, it will be able to receive traffic continuously as long as it stays there. Further, if you are able to find the keywords used by your prospective customers and optimize your SEO strategy accordingly, you can get targeted traffic to your website. Apparently, more traffic means more sales. • High ROI: When compared to other forms of paid advertising, SEO helps you to get higher returns on investment. Initially, it may take some time to get ranked for specific terms, but once you are positioned at the top of the search results, you can generate huge targeted traffic, who are potential enough to get converted in to sales. • Increases credibility: Many studies reveal that, people trust the organic search results more, compared to sponsored or paid results. SEO techniques are mainly intended to improve the organic rankings of a website in search engine result pages, hence, they play an important role in improving the credibility of your business. Affordable by SMBs: Another advantage of SEO is, it is highly cost-effective. Compared to all other online marketing strategies, SEO services are economical. Therefore, even small and medium sized businesses can also easily afford SEO services. A strategic SEO plan is must to get quick and better results. No matter how much time, cost and effort you put in to developing your website, unless you design an effective SEO strategy, your efforts will not yield satisfactory results. If you are entirely new to Internet marketing, it is better to take the help of professional SEO experts who have a successful track record of helping their clients get first page rankings.
SEO techniques are mainly intended to improve the organic rankings of a website in search engine result pages, hence, they play an important role in improving the credibility of your business.
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Quotable:
The Internet is the most important single development in the history of human communication since the invention of call waiting.~Dave Barry
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WPMemberSite.com Creating a Wordpress Membership Site just got a whole lot easier with this Wordpress Membership Site plugin! Introducing WP member Site. The Wordpress Membership Site plugin that allows you to quickly and easily turn your Wordpress Blog into a recurring income machine. Charge your members a monthly fee and watch your Paypal account expand with cash on a monthly basis.
CheapestArticles.com We have the cheapest article packs on the internet. Our experienced english speaking writers will quickly and expertly craft quality articles that will help you promote your business online and increase the ranking of your web pages. We also offer article submission services, press release writing services & sales copy writing. One of our more popular packs is our Combo Article Writing and Submission services. Click 'Combo Packs' on the left menu.
ResellDeals.com We have the cheapest and best PLR content available a-lacarte on the internet. Our experienced english speaking writers & graphic designers expertly craft quality articles, ebooks, sales letters, graphics packs, templates and software on a weekly basis. You can purchase any PLR content and use it to help promote your business online and increase the ranking of your web pages. One of our more popular packs is our 319 Premium Wordpress Themes. Click 'Themes' on the left menu. It's currently FREE!
iPad2 Any iPad description you read will make note of the new slimmer size for the iPad 2, and it's one of the bigger features that Apple are promoting. The differences are very small, though anything that improves portability is useful for a device like this. If you're used to the old iPad, you'll probably notice the changes.
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mwm contributors Mike Adams Mike Adams (the "Health Ranger") is the founder of NaturalNews.com, an independent news source covering personal and planetary wellness from nutrition to sustainable living. He's written thousands of articles on nutritional therapies, natural remedies and health care reform, attracting a following of millions of readers around the world.
S. Buendia Scott Buendia is an internet marketing expert that started his journey in 2004 with his first e-book. He made $250 dollars with that book with little to no SEO knowledge (but the right program to help him). He decided then that there might be something to this internet marketing thing. He has worked for a big internet marketing company, a dentist, a start up, and his own business doing SEO, Pay Per Click, Social Media, Analytics, Copywriting, and Optimization of Sales Funnels.
Isabel Isidro Isabel Isidro is the co-founder of PowerHomeBiz.com. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker. She also manages Women Home Business, Starting Up Tips and Learning From Big Boys.
Vishal Kashyap Vishal, owner of New Web Solutions offers some incredible opportunities for those who are looking to establish their name in modern IT world. We also help people who have keen desire to earn online as we provide intensive training on all the authentic online money making programs. Have a look at the site to find a job even in your area of interest.
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mwm contributors Fred Lizza Sr. Exec skilled in bringing new technology to market, building valuation and transforming under-performing businesses.
Patrick Anthony Mattis Working with individuals and small business owners helping them to grow profitable businesses online through markteing, creating information products, articles, organising seminars and workshops.
Steve Shaw Steve Shaw is an article marketing expert and founder of the popular article distribution service SubmitYourArticle.com, as used by thousands of business owners to drive traffic, sales and leads to their websites.
Larissa Vinci Larissa Vinci is a specialist writer for DSM Publishing. She writes articles on a huge selection of subjects including golf, monophobia, green living, blogging, internet marketing and even weddings.
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Feature Article .
5 Free Ways To Make Money Online By Abdulla Mohd
1 - Free Blogging While there are paid blogging platforms out there and hosts that'll give them to you for free, there are some free blogging platforms out there as well. Blogger by Google is one example of a free platform that lets you create an unlimited amount of blogs. Pick a topic you're passionate about and begin writing. If you stick to it you will eventually make money. You can make money by placing AdSense Ads by Google on your blog. 2 - Paid Surveys There are a lot of scam sites and weary sites involving paid surveys out there but there are a lot of legit ones as well. You have to search around and do adequate research on a company before signing up with them to get paid to take surveys. Also, avoid those surveys that pay you only after you've entered your credit card information. There are plenty of companies out there that are legit and will pay you for your opinion or input. 3 - Article Writing Writing articles is like cutting grass in the internet world. It's not a fun task and it's actually quite tedious but it can be worthwhile if you need the money. Plus, you can set your own price so you might even make it into a career if you're good at it. There are hundreds of forums and freelance sites that allow you to find clients to write for. Just be careful when dealing with PayPal which is what most clients pay with, and make sure to get 50% of the payment upfront when dealing with a large order. 4 - Consulting
If you're completely new to the world of making money online, welcome! It's an exciting venture that not many people will attempt and even fewer will see success with. One of the biggest problems (especially in today's economy) is that most people are looking to make money online with absolutely no investment and having a little to no budget. While a lot of people commonly believe that it takes money to make money, I don't personally believe in this myself. There are free ways you can make money on the internet.
Are you a good talker or salesman? You can talk a company or new business into letting you consult them on how to shape their business and what steps to take their company in. Some companies are struggling and just need advice on how to advance forward. Perhaps you can advise websites on SEO advice and how to rank higher in the search engines after reading up on Search Engine Optimization. Companies will pay a huge chunk of change for this information. 5 - Social Bookmarking/Submission This might be the most tedious task of all of the methods described but it pays decent money. People will pay you to manually submit their website to bookmarking websites and to submit some of their articles to directories because it's a very painful task. You have to register with each website with a valid e-mail, and then fill in details on every single submission.
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How to Flip Websites: The Benefits of Website Flipping By Larissa Vinci Many entrepreneurs lack the time and knowledge needed to build websites from scratch, so they prefer to buy a site that is already operational. Some of them are willing to make improvements to existing sites in order to sell them for profit. This is exactly what website flipping is all about. While investing in real estate is expensive, flipping virtual properties requires a low startup cost. Here are the main benefits of website flipping: Low Investment Buying and improving a website requires minimum investment. If you decide to build a site from scratch, you will only need money to register a domain name and purchase a hosting plan. Write a few quality posts, improve your content for search engines, and then start advertising the site to increase traffic and build links. These simple tasks will boost your rankings and make your site more popular, which will increase its value. The best part is that you can do everything by yourself without spending hundreds and even thousands of dollars on marketing services. Long Term Passive Income When you flip websites for profit, you can earn money month after month before selling the site. Join advertising networks and affiliate programs, create and sell eBooks on your site, and monetize your posts with contextual ads. This way you can earn passive income for a long time. When you finally decide to sell your website, you can claim a higher price based on the revenue generated.
Start Your Own Business
If you become familiar with search engine optimization and web marketing, you will be able to build quality sites and sell them at a high price.
If you want to quit your current job or supplement your income, website flipping can bring you the money you need. This business has unlimited income potential. The more you work, the more money you will earn. You can choose your own working hours, set up your own schedule, and work from the comfort of your home. In this business, your effort is all that matters. Unlike realty markets, you don't have to wait for months to find a buyer; you can sell your website within hours. Improve Your Skills When you improve a website before selling it for profit, you can learn new things about search engine optimization, link building, social media promotion, and Internet marketing. You will have to write compelling articles that drive targeted traffic to your site, promote your content on social networks, and build relevant links to boost your website's rankings. The more you practice, the better you will get. If you become familiar with search engine optimization and web marketing, you will be able to build quality sites and sell them at a high price.
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Feature Article
. By B Hopkins
Why You Should Use An Internet Business When people look for your company on the Internet, are the search results pointing them to your website or at least to links for sites that provide useful information about your business? If your company doesn't have a presence on the Internet, it may seem like you are practically invisible to the world. It would be a good idea for you to use an Internet business consultant to help people find your company. A consultant will help you set up a website for your business if you don't already have one, or analyze your existing website to see what works and what needs improvement. You'll need to provide information about the goods or services that your business offers, and present it in a way that makes sense to busy people who are simply trying to find what they want with the least amount of hassle. The consultant will make sure that your website tells people all about you, such as your goals, mission and history, along with testimonials from satisfied customers. You may include biographies of key employees, along with photos and contact information. Depending on the nature of your business, you enable people to see a catalog of goods and services, a blog that gives customers regular updates about the business, and the ability to sell things online. Other useful pages on your site will give information about your privacy policy and answers to frequently asked questions. Your website may also benefit from allowing visitors to talk with one another, sharing information about the goods and services you provide.
Beyond helping you with your website, a good consultant will assist you in using social networks to further increase the reach and recognition of your brand. Consultants will also help you with the content that appears on your site, such as articles, photos, sound and video. Besides editing text and selecting the best types of media files to use, the consultant should provide search engine optimization (SEO) services that will help you get indexed properly. Your goal will be to make it easy for people to find your company when they search for key phrases related to your goods and services. Beyond helping you with your website, a good consultant will assist you in using social networks to further increase the reach and recognition of your brand. Members of social networking sites who like your business will be able to quickly share their recommendations with their online friends. Your presence on the Internet can extend further as you post clips on video-sharing websites, add comments to forums and publish articles about your business. Because so many people access the Internet with their cellphones and other smart devices, a good Internet consultant should also be able to help you optimize your company's website for mobile access. When someone visits your website with a cellphone, the site automatically detects that it is being displayed on a phone, and presents a streamlined version of each page to that it is easier to read on a tiny screen. For example, instead of seeing dozens of paragraphs about different subjects, people will see just the headlines for each item, which they can then tap to read more. Make a point of asking your consultant whether it would be a good idea for your company to develop its own app for use on smartphones. An app enables you to offer added value to your customers, so they can use your services or get more information about your company while they're on the go.
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mwm back story FATHEADZ: SUCCESS IN THE SUPERSIZED EYEWEAR BUSINESS By Isabel Isidro
Bigger isn’t always better — especially if you can’t find something in your size in the stores. Rico Elmore, 6’3” and 300 lbs. with a big head to match, always find shopping for sunglasses an exercise in futility. The traditional pair of sunglasses either don’t fit him; or if he could squeeze his head into it, bouts of headaches are soon to follow. He just couldn’t find a pair that will fit his big head.
“It was a lot of trial and error, but I knew that I had a great idea and was not going to stop until I made it a reality.”
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In one shopping expedition, he tried on almost 300 pairs of sunglasses, only to leave the store without finding a single pair that fits. That’s when Elmore decided to take matters into his own hand and create his own sunglasses. Thinking that he may not be the only one frustrated with the size of traditional sunglasses because of the size of their heads, he decided to create his own line of sunglasses that will fit his supersized noggin. His big head – literally – sparked the idea for a booming business. Elmore started Fatheadz, a line of sunglasses and prescription eyewear for people with big heads. With no engineering background & only a high school diploma to his name, Elmore spent countless nights designing & assembling Fatheadz sunglasses in his own living room after putting in a full day of work at his sales job. His hard work paid off when a local newspaper story led to the company’s first deal with a national retailer. Fatheadz hit $2 million in sales in 2010 a 185% increase from 2009, and the company started with a big head (literally) is growing even bigger. Elmore won a deal with Walmart, putting the sunglasses and frames in stores nationwide. He has also expanded into plus-size men’s apparel line. In 2012, he will introduce a line of sunglasses and eyewear for women.
We talked with Elmore about the challenges he faced as he was starting Fatheadz.com How did Fatheadz came about? I started the company to fill the need of individuals with larger heads needing eyewear… including myself. How did you know that you have a winning idea? I was never able to find anything to fit properly and I figured I couldn’t be the only one. Having an idea and executing it to become a reality is not always easy. What steps did you take to turn your idea into a running business? It was a lot of trial and error, but I knew that I had a great idea and was not going to stop until I made it a reality.
Fatheadz hit $2 million in sales in 2010 -a 185% increase from 2009, and the company started with a big head (literally) is growing even bigger.
MWM 45 What were the biggest challenges you faced when starting the business? The banking industry has, and is still very volatile and they are not willing to make many new loans. For someone with just an idea for a product that may work, what advice can you give that person based on what you’ve experienced? Follow your dream and never quit! How was Fatheadz financed? What challenges did you encounter when raising funds for the business? I privately financed Fatheadz. One of the challenges I encountered was making enough money to keep up and grow. Along the way, you’ve met people who said your idea won’t work and/or who didn’t want to work with you. How did you deal with these rejections? I looked at them as pure motivation! How important is finding the right partners and/or suppliers? This is right up there at the top as one of the most important aspects of growing and running a successful business.
“Work hard, have a passion and make quality products for a great price that is affordable to everyone.”
What are the most effective marketing strategies you’ve used to market Fatheadz? I have found partnering with key figures, whether it be celebrities, race car drivers or pro-athletes, to wear our products has helped a ton. How are you dealing with the economic downturn? We had to reinvent ourselves a bit for sure. We moved into optical frames where it was more of a need unlike sunglass frames. You’re launching a line of prescription and sunglasses for women. Given the economic situation, how are you handling this expansion? I reinvest all of our revenues back into the company. We do not spend money foolishly. You’ve recently struck a deal with Walmart. What advice can you give entrepreneurs looking to get their products in Walmart and other big retailers? Work hard, have a passion and make quality products for a great price that is affordable to everyone. What’s the most important lesson you’ve learned about starting and running a business? It’s harder than it looks. I look at successful people who have done the same and have a bigger respect than I did before.
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