Halfstack Magazine Spring 2014

MAC FOR EQUALITY M.A.C Cosmetics is considered one of the most revolutionary and influential cosmetic companies to date. Started back in 1984, M.A.C Cosmetics was developed by Makeup Artist and Photographer, Frank Toskan, and Beauty Salon Owner, Frank Angelo. Bet you didn’t think that one of the best makeup lines in the world was actually created by two men!

Upon startup, the main goal in creating the brand, was to provide a makeup line that professional makeup artists could use. However, today, M.A.C has transformed into a brand that not only is esteemed by professional makeup artists everywhere, but being sold in department stores all over the world, everyone can enjoy.

And when we say ‘everyone,’ we mean EVERYONE. At M.A.C., the company’s credo states, “All races, all sexes, and all ages reflect our brand’s unique appreciation of individuality, artistry and the virtues of self-expression. It is through this credo that M.A.C works to ensure the fair and equal treatment of everyone and also to give back to communities all around the world.

In 1994, the founders of M.A.C created a fund to help people of all ages, races and sexes affected by HIV and AIDS; the M.A.C AIDS Fund. Through this fund, M.A.C has created many different campaigns to raise money, one in particular being the Viva Glam Campaign in which the company releases a lipstick or gloss created specifically for the campaign and 100% of the proceeds go back to the fund. To date, the brand has raised $315 million via their Viva Glam