TONY ROBBINS

The unalienable right to “the pursuit of happiness” affirmed in the U.S. Declaration of Independence is an important part of Americans’ DNA. Since 1988, the nation’s most famous motivation coach has built a business empire around it: How can I be happier, healthier, and above all more successful? Tony Robbins has reached 50 million people in 195 countries with his books, training programs and tearful stage seminars, which are celebrated like rock concerts and can cost as much as €8,000. Today the “CEO whisperer,” whose coaching clients have included Bill Clinton, Mikhail Gorbachev and Princess Diana, also sells vitamin and metabolic pills, apps and credit cards. Although by his own account his companies’ sales total more than $7 billion a year, the morning “priming” routine he propagates doesn’t cost a penny: It consists of meditation combined with breathing exercises and positive thoughts. His own mantra was once “I’m unstoppable,” he reveals in the documentary “I Am Not Your Guru.”

Oscar winner Gwyneth Paltrow started out small back in 2008: She began by sharing healthy recipes and wellness tips in newsletter form and ended up becoming the face of the LOHAS movement (Lifestyles of Health and Sustainability). Today her company, Goop, is a hip esoteric online concept store with annual sales of around $18 million, selling everything from designer fashions to scented candles. At 50, Paltrow is showing once again that she has a good nose for business: As the new menopause muse, she speaks openly about hot flashes and hormonerelated mood swings and offers remedies such as the Madame Ovary vitamin mix. The New York Times recently diagnosed a menopause gold rush: The market, it reports, is being swamped with beauty products and telemedicine startups dedicated to this stage of life – and the number of prominent women talking about it is growing. “There’s the potential not only for a big cultural shift to happen, but for some number of people to profit off it.”