Gesundheit!

This is what everyone over here wishes when someone sneezes in close proximity. Living longer and healthier, a sharp mind in a fit body, forever young, so to speak – never before has so much research and investment been made in this sector as today. Did you know, for example, that not only women but also more and more men around the age of 50 are spending a lot of money to stay fit? Or that in the U.S., the diabetes drug Ozempic (which first made headlines after Kim Kardashian’s controversial rapid weight loss to fit into Marilyn Monroe’s dress for the Met Gala) is now being used so extensively that New York restaurants are complaining that guests are leaving their ordered dishes barely touched? Clearly, the increasing health consciousness and the rising importance of prevention have created a new, very lucrative market: medical wellness. According to current studies, this sector generates $4.4 trillion worldwide and is projected to grow to over $7.7 trillion by 2030. Reason enough for an entire issue devoted to this topic. Guests at the medical wellness resort Mayr life in Altaussee, Austria (which has just been renamed from Vivamayr), can experience the benefits of preventive health treatments on their own bodies. And our Portfolio summarizes the latest trends and developments in fitness and health for you.

Happy reading!

Michaela Cordes