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better responsiveness and interactivity.
on-demand maps and location experiences everywhere. The result is not just one map, but essentially millions of maps, generated every day. At the end of 2012, Nokia introduced HERE — the brand of our location cloud that delivers the leading maps and location experiences across all screens and operating systems. Communication network critical for rich content Connectivity will always play a key role in driving content, and any information of dynamic nature will live in the cloud. This is why we invest in the location cloud. The devices we power with our products, such as our Nokia Lumia, are an example of our hybrid-engine approach — moving the location experience closer to the device. Unlike traditional digital maps stored on a remote server, our maps are computed on the device at the moment people need them. The result is a truly offline experience, uses lower bandwidth consumption,
Computation cartography redefines map-making This is an example of computation cartography, which is redefining map-making. This means maps are created on demand to meet a specific purpose, to help govern an individual action, to help answer a personal question. It may be a map which is very reduced and abstract for in-vehicle use or navigation, where it is focused on safety, security or driver distraction. Even reduced maps can provide advanced functions such as fuel economy based on highprecision data. Computational cartography also gives way to the rich visual experiences you may want to have on the Web, mobile or tablet to explore your surroundings if you, say, go skiing. You may want to preview the slopes or afterwards share information about your surroundings and personal experience. In this way, individuals become part of the digital mapping universe ecosystem. At Nokia, this is what we are starting to do as a first step towards providing a richer map that reflects the reality of one’s environment and how individuals sense the world around them.
We believe everything benefits from being location enabled and described by its location. Indoor mapping, for instance, is a big challenge that we are addressing
Indoor location mapping next thing We believe everything benefits from being location enabled and described by its location. Indoor mapping, for instance, is a big challenge that we are addressing. Over the next months we will expand and we will inspire a new generation of location services and devices that make the mobile experience more individual for people everywhere. As a result, we will bring our offering to more devices and more people than ever before. We will redefine mapmaking.
JANUARY 2013