A candid glimpse into the mind of a vehicle technician
VIEWING WINDOW
Caroline Lake, founder of Caroline’s Cars WITH the aim of revolutionising the public’s perception of garages, Caroline’s Cars offers a ‘female friendly’ service and a lavish pink theme to reinforce her message. Cars have long been a passion for Caroline. That, along with a firm belief that the industry should be better run, led to the founding of her garage business. Location: Norwich Garage: Caroline’s Cars Services: Servicing, repairs, diagnostics and MOT testing Website: carolinescars.co.uk Twitter: @CarolinesCars
What was your first job? I worked in the marketing department for a kitchen company, surprisingly. Later in life, I did some marketing work for a company that imported cars from Japan. Believing I could offer a much better service, I researched the market and began importing cars to order but I wanted to learn more about the cars that I was selling. I knew the basics, I could quote every BHP and 0-60 figure in the world but I couldn’t change a set of brake pads. I approached the owner of the garage that carried out my mechanical work and asked if I could start working with him as an unpaid apprentice. I started off on one day a week and gradually got more and more hours, eventually leading to paid employment and my qualification as an MOT tester.
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