http://forumdavos.com/sites/default/files/ppt/m.behar

new Media new Style... ... new Communications Maxim Behar CEO M3 Communications Group, Inc.

9 February 2010, Davos, Switzerland

The world had changed a lot for the past 5 years... a lot.

... why is that?

Because... the way we communicate has changed entirely...

... changed like we live on a different Planet!

Do not forget... in the Public Relations business we have two basic words...

... only two!

The first one is...

... Public

And the second is...

... Relations

So... how it was...

... 15 years ago.

It was like that:

- Press Release - Press Conferences - Press events - Openings, Anniversaries, Product presentations...for Press - Press weekends, press corners, press....depending....

Where are they now?

...press, press, press, press, press, press...

Here:

Online on the Planet Earth Dec 31, 2000 - Dec 31, 2009

Africa - 4,4 Mln - 67 Mln (1392 %) Asia - 114 Mln - 738 Mln (545%) Europe - 105 Mln - 418 Mln (297%) Middle East - 3.3 Mln - 57 Mln (1642%) North America - 108 Mln - 253 Mln (134%) South America/ Carr- 18 Mln - 179 Mln (890 %) Oceania/ Australia - 8 Mln - 21Mln (380%)

Total: 360 Mln - 1, 7 Bln (380%) 25, 6 % of World’s population

What comes next?!

A strange HYBRYD of communications tools, which is just a transition, mixing traditional media and tools with more and more prevailing... online or REAL TIME elements of public communications

What is changing, indeed?

- Everyone becomes a public person - No need of standard media: indeed... everyone can be media!

- Reputation management goes onto a completely different level

State ranking in the world now:) (By population, February 2010, Wikipedia)

1.China - 1.335 Bln 2. India - 1.17Bln 3. Facebook - 380 Mln 4. USA - 308 Mln 5. My Space - 275 Mln

Social networks ranking in the world now:) (By registered users, February 2010, Wikipedia)

1. Facebook - 380 Mln 2. My Space - 275 Mln 3.Qzone (Chinese) - 220 Mln. 4.Windows Live - 135 Mln. 5.Habbo (Teenager) - 125 Mln. 6.Orkut (Brazil)- 110 Mln. 7.Friendster - 105 Mln. 8.Hi5 - 95 Mln. 9. Twitter - 80 Mln. 10.Tagged - 78 Mln.

The main principles doing PR 2.0.

Speed Simplicity Self Confidence

Social networks ranking in the world now:) (By unique visits per month, January 2010, Wikipedia)

1. Facebook - 1, 191 Bln 2. My Space - 810 Mln 3.Twitter - 54 Mln. 4.Flixster - 53 Mln. 5. LinkedIn - 43 Mln. 6.Tagged - 39 Mln. 7.Classmates - 35 Mln. 8.Myyearbook - 33 Mln. 9. Livejournal - 25 Mln. 10.Imeem - 25 Mln.

Advantages

Disadvantages

•

All-in-one concept

•

Huge target audience - up to 4B

•

Mistakes occur much more often

•

Immediate spread the message

•

•

Visuals, audio & text reach the audience

Quite different languages - offline and online in different ways...

•

•

Ability to edit messages, to change them and also to add value to them forums, opinions...

Needs much more preparation and quick-in-a-minute reaction at all levels: company, PR consultants, media

•

Powerful tool to communicate in real time

Risks of doing PR online....

1. Using Social Networks as easy Spam machines 2. Mixing the target audiences, just mislead by a number of users 3. Not understanding the difference between blogs, forums and social networks

The three never in Web 2.0. communications: Never use Social networks for direct marketing Never approach people without knowing them, unless you have a very special reason Never hide yourself when in social network

The main laws doing PR 2.0.

1. Be honest 2. Be exact to each word 3. Be always online

The main verbs doing PR 2.0.

TO ACT (to be proactive) TO HEAR (to be heard easily) TO DO (To be a doer)

The modern online communications is a huge booster to the PR business all over the world...

It brings changes which PR had never seen before, and makes it unique and really needed by all

New things are coming...

The old will disappear...

Coming....

- 24 Hours availability on line - 365 days mobility all over the world - 5 minutes standard (respond to emails always within 5 minutes)

Outgoing...

- Printed media - Lobbying - Press conferences

a couple of main things the social networks have already changed ...

1. Everyone is Public (already)

2. Everyone is a Journalist (because everyone has media )

3. Everyone is a Public Relations expert (because the purpose they have is to promote themselves)

and last, but not the least...

- everyone speaks English, but speaks it in many different ways: one way when in person, another via emails, a third way when on Skype, a fourth one on Facebook, and a fifth one when writing SMS...

The main difference in the future: PR will be a less local and more international business, since...

MEDIA is already more international and less local... .

Today we do things, which others will do tomorrow!