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URBAN Dish
On BOURBON T R A I L MARKET
VENTURING DOWN THE TRAIL? START EARLY, AND START HERE.
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Whether you’re a Bourbon beginner or a whiskey whiz, chances are good that you will learn something about the spirit when you stop in at Dish on Market. Proprietor Marshall Grissom is a huge Bourbon fan, and he likes to share his knowledge. “We are not all about how many Bourbon people can we turn on to Dish,” he said. “It’s more about how can we at Dish turn people on to Kentucky Bourbon?” Joining the Urban Bourbon Trail was Grissom’s goal from the time he opened Dish five years ago. Begun in 2008 by the Louisville Convention & Visitors Bureau to capitalize on burgeoning interest in America’s native spirit, the UBT is a culinary and cocktail experience that requires participating establishments to offer a minimum of 50 Bourbons and use Bourbon as an ingredient in some menu items. The number of stops on the UBT has increased from seven to 34. Since 2012, when Dish on Market became an official stop, it has consistently ranked in the Top 3 most visited, Grissom said. That might be attributed to its staff, as well-versed in Bourbon history and lore as they are in its many different brands. It might be because Dish is a little more casual than some of the stops on the Trail, serving, as Grissom calls it, “normal, everyday food.” But one con tributing factor has to be its unusual hours. Of all the stops on the Urban Bourbon Trail, Dish on Market is the only one where you can start imbibing at 8 a.m. 28 Summer 2015 www.foodanddine.com
BY CARLA CARLTON | PHOTOS BY DAN DRY