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Uniting The World, One Shirt At A Time Story by Deborah Welky Photos by Gary Kane
Facebook, Twitter, e-mail — all are serving to change the social network of the world. But how many of these super-fast sources of communication “give back” to the communities they touch? Enter SequentialT, a company formed to unite socially conscious people across the globe through a common denominator that doesn’t require logging on, knowing how to tweet or technology of any kind. In fact, if you can wear a T-shirt, you’re in. “Everyone, everywhere wears T-shirts. It’s a global form of expression. So are numbers,” said Wellington’s Peter Kraft, who formed the company with his wife Tracy Howe. “We want to leverage the humanity and personal impact of numbers — by using sequential numbers printed on T-shirts — to link all of us together in a quest for a better world.”
A few samples of the sequentially numbered USA shirts available through SequentialT.
Kraft, whose background includes the managing of his family’s military and aerospace subcontracting business, the founding of an educational software company and the publishing of the college-oriented Link magazine, had originally intended to step off life’s treadmill and take some time off. “We thought that we were going to enjoy taking a year off and spending time with the kids and the horses, and 30 days later we were bored out of our minds,” Howe recalled. “After working on projects that required such commitment, where our passions were so strong, we found we had nothing to sink our teeth into.” The couple agreed they needed another project, but this time it was going to be something a bit different. “We had several prerequisites,” Kraft said. “Our busiWELLINGTON THE THE MAGAZINE MAGAZINE •• May May 2010 2010 WELLINGTON
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