Keepsakes by Krista Turcasso

Local's Perspective

Brett Galbraith

Ski Base

My name is Brett, and I was lucky to grow up in Fernie. My mum worked for Fernie Sports when it was open, so I was always around the store and ski equipment. After moving away, going to school and getting my journeyman ticket, I found myself coming back to the retail environment, but in Canmore where I managed the service and equipment side of a store. Since recently settling back in Fernie, I met Jeff Johnson and had the opportunity to continue to work in the sporting goods industry which I love.

My favourite part about working in retail, especially skis and bikes, is getting to sell fun. I love getting nerdy about gear and sharing that knowledge with other people so they are able to enjoy whatever adventure, trail or slope they're on, that much more. Retail has changed a lot over the last few years. We're seeing more people turn to online shopping and companies are offering direct-to-consumer sales. Customers come into a physical store much more educated on what they’re looking for and may have checked inventory online. Even with these changes, we still see most people turning to their favourite retail stores, like Ski Base, for product advice, and to see, try on and compare products.

I think retail stores will always hold space, especially in outdoor sporting equipment, because people have questions and want to see and feel the products they need to trust on their next adventure. While we offer great advice and product knowledge, we also have plenty of experience on local trails/routes and are eager to share this knowledge in order for people to improve their skills and push themselves in their sport. Being able to work in such a great community and place has been amazing - working so close to all my favourite activities lets me get out and enjoy them every day, even on my lunch break. We're lucky to have the ski hill so close, if there's a good snow day you might even be lucky to start your day a little late to enjoy some turns, or catch an opening of terrain in the afternoon.

Q. If I had to describe Fernie in one word, it would be…

A. Community.

Q. The first thing I do on a powdery morning is…

A. Make my coffee (and my wife's) and start the car!

Q. Winter is a unique time in Fernie because…

A. Everyone in the community lights up and shares the excitement for the outdoors. You feel connected to everyone because we’re all itching for one thing, another powder day.

Q. What is one thing you recommend visitors try or do during their stay?

A. Après ski nachos at the Griz Bar.

SHOPPING

Typically, shopping is not at the top of our list when travelling. Sure, we tend to want to pick up a few things for those we left behind or to remember the visit by, but it’s not the priority. Well, we apologize as you might find you dedicate some of your time to peruse the many boutiques, galleries and shops that line Second Avenue and the streets just off in the Historic Downtown. Each with its own unique blend of items, including many Fernie-specific products but also a variety of Canadian-made items you’ll be happy to take home. Our favourite aspect of the Fernie shopping experience is the view… it’s as though Fernie Alpine Resort begins at the end of the street, as well as the conveniently placed restaurants and cafés along the way.

TRADING CO.

Ghostrider Trading Has Expanded!

INTRODUCING GHOSTRIDER TRADING POST

Your one stop shop for: Fernie souvenirs • logo t-shirts hoodies • hats • stickers and more!

662 2 Ave, Downtown Fernie

Keepsakes

BY KRISTA TURCASSO

LEFT: GHOSTRIDER TRADING POST. RIGHT: IGS V. CROOME PHOTOS

When I have the opportunity to travel, especially some place unique and special, I make sure to find something meaningful that will help me to remember the moments and memories created and shared. A keepsake, whatever the size or type, can be cherished for years and also can help us to tell our stories. Here are just a few items out there to consider, but we know you’ll find what’s just right for you!

That Classic Fernie Sticker

For your SUV, your gear, your re-usable mug… this is a classic way to show your love and continue to remember your time spent here. The Fernie Visitor Centre has a great collection, as well as various businesses in town including the Ski Base, Ghostrider Trading Post, and Coal Town Goods. Fan of Fernie Alpine Resort, Island Lake Lodge or Fernie Wilderness Adventure? Their stickers are also great options!

Drinkware

Speaking of mugs, are you keen to think of Fernie every time you take a sip of your morning coffee or your après drink of choice? You have options! Fernie Brewing has attractive Mir coffee mugs as well as beer koozies, and branded glassware. Sports Alpine Boutique also has Fernie Alpine Resort branded vessels, and be sure to hit up No3, Ghostrider Trading Post, IGS and Interior Envy for their Fernie-ware.

Comfort Wear

It’s winter and it’s important to be warm and cozy. A comfy sweater is just what you need! Coal Town has popular branded sweaters, as do Fernie Brewing Co., Fernie Distillers, Straightline and Gear Hub. Ski Base is carrying branded and Fernie Griz hoodies, too. Also, keep your feet warm with some Fernie socks - Fernie Distillers, Fernie Brewing and Straightline have popular and stylish options.

Coffee

There is nothing like making a cup of coffee or fresh espresso in your home, and it bringing you right back to an amazing experience you had on vacation! Rooftop Roasters and Beanpod sell their coffee in house, while Fernie Roasting you can purchase online or at The Local Store downtown.

Refreshments

Fernie is home to some talented brewers and distillers, selling their products both inhouse and in stores. FBC products can be found across Canada, but seasonals and special editions may be harder to find! Check out their brewery and see what’s available during your stay.

Another amazing option is Fernie Alpine Springs. They brew a variety of amazing fresh kombucha, and it’s tough to make a decision. We recommend visiting their tasting room before choosing a case to bring home. And of course, don’t miss Fernie Distillers. Stop by, have a tasting and perhaps a cocktail while you choose what to take home.

GROCERIES

Big Bang Bagels

Feeding the hungry people of Fernie delicious, fresh, exquisite, marvelous banging homemade bagels for over ten year! Pick up yours fresh daily, or a dozen during your stay to ensure you are energized for the day’s adventures! Online ordering available. 502 2nd Ave

Fernie Brewing Co.

Looking for something to bring to that next dinner you’re attending? Fernie Brewing Company offers growlers, bottles and cases of their popular beer. They also carry an impressive variety of branded shirts, sweaters, hats, toques, mugs and glassware. 26 Manitou Rd RR5

Fernie Roasting Company

Offering fresh, delicious small-batch coffee to residents and visitors of the Elk Valley helping to fuel their adventures. Roasted locally, Fernie Roasting Company offers Columbian Supremo beans grown 1200-2000 metres from a cooperative of farms throughout Columbia. fernieroasting.ca

Fernie Distillers

Informal and yet refined at the same time, Fernie Distillers offers a unique space in the Historic Downtown, to enjoy a tasting and purchase the spirits of your choice. They also have distiller packs, limited edition spirits, bitters, and branded apparel. 531 1st Ave

Good Earth

Not only does the Good Earth provide preservative-free products, natural supplements, and a variety of snacks and natural food and drinks, it carries a very extensive gemstone and crystals collection along with other gift items. 592 3rd Ave

Happy Cow

A popular place to visit any day, Happy Cow Ice Cream is locally made with locally sourced products. Unique and decadent flavours, order to stay or take away, celebrate with an ice cream cake, or choose a popsicle or ice cream sandwich instead! 561 Hwy 3

IGS Value Drug Mart

Located in downtown Fernie and offering a variety of health and household products, gifts and souvenirs, books, magazines, an extensive kids’ craft and toy zone, postcards and cards, as well as a full-service pharmacy and lottery ticket centre. 441 2nd Ave

Le Bon Pain

Located just off the beaten path in downtown Fernie, Le Bon Pain serves up authentic French pastries, breads and so much more including delicious and fresh coffee from Muisca Trading Co. and Fernie Alpine Springs kombucha. 792 3rd Ave

Le Grand Fromage

Le Grand Fromage offers specialty cheeses, spreads, crackers, cookbooks, merchandise, cured meats, fondue and raclette sets... basically anything cheese or that goes well with cheese! Check out their charcuterie items and consider ordering a platter for that next special event. 672 2nd Ave

Mountain Pantry

Conveniently located in the resort base area, the Mountain Pantry Grocery and Liquor Store at Fernie Alpine Resort can supply you with just about everything you are going to need for a fully stocked kitchen and bar. Cold beer, wine and liquor available, as well as a coffee bar (proudly serving Starbucks). 5339 Fernie Ski Hill Rd.

Stick and Stone

Stick and Stone Cannabis Co. is more than just a cannabis retail store. It is a place for the community to come together, celebrate inclusiveness, to educate, feel inspired and for being your best. Shop online at stickandstone.ca or in person, 891 7th Ave. HOME AND GIFTS

Coal Town

A small boutique store offering beautiful, contemporary merchandise handpicked and often handcrafted by Canadian designers and artists, including jewelry, clothing, mugs, bags, sunglasses and more. Owners Deanna and Nic have an amazing eye for unique, quality products. 591 2nd Ave

Element Jewelry Co.

With a passion for gold smithing and pursuit for originality, Element Jewelry is hand crafted in a home-based studio. They specialize in custom-made wedding rings and one of a kind pieces. Visit them at elementjewelryco.ca or at the studio by appointment. 250-430-0070, info@ elementjewelryco.ca

Fernie Arts Co-op

Celebrating 20 years in Fernie, the Arts Co-op features the work of over 40 local Canadian artists and offers a vibrant and inviting atmosphere. Paintings, jewelry, handmade soaps, clothing items, gift cards, leatherware and more. 572 2nd Ave

Fernie Hearth and Home

Offering a wide selection of brand name fireplaces and appliances, including Samsung, GE Appliances, Wolf, Maytag, Whirlpool, KitchenAid and Ortal, and a showroom to see the products firsthand. Serviced and warranted locally. ferniehearthandhome.com

Fernie Museum – Trites and Wood Mercantile Gift Shop

Named after the famed Trites-Wood Department Store once located next door, the Fernie Museum’s shop features a curated collection of items which represents Fernie’s geography, culture and heritage. ferniemuseum.com

Ghostrider Trading Post

Ghostrider Trading Co. is known for its fashion – both men and women’s clothing as well as quality (stylish) slippers and shoes for any occasion. New this year, they have expanded to include Ghostrider Trading Post – your one-stop-shop for Fernie souvenirs, t-shirts, hoodies, hats, stickers and more. 662 2nd Ave

Polar Peek Books and Treasures

Located in the downtown of Fernie, Polar Peak is a locally-owned, independent bookstore established in 1993. From local hiking/biking maps and guidebooks to popular fiction and historical titles as well as a vibrant children’s section filled with books, toys and treasures. polarpeekbooks.ca

Stemhouse Floral Studio

Providing fresh flowers, the most up to date in design trends, a variety of plants and pots, floral arrangements, beautifully designed bouquets, and all of your special event needs. Visit them in downtown Fernie. 672c 2nd Ave

PROFESSIONAL SERVICES

Claris Media

Claris Media offers graphic design, marketing and publishing services. Specializing in layout, production, map and signage and an