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Figure References

Figure 1.1: Adapted from Fionda, A. and Moore, C. (2009) The Anatomy of the Luxury Fashion Brand. Journal of Brand Management MOZH MOZH. (2021a). MOZH MOZH. [online] Available at: http://www.mozhmozh.com [Accessed 26 Oct. 2021]. MOZH MOZH. (n.d.). OUR VALUES. [online] Available at: http://www.mozhmozh.com/ourvalues [Accessed 6 Nov. 2021]. Pervinca Bellini, E. (2019). Mozh Mozh @ The Next Green Talents. [online] Vogue Italia. Available at: https://www.vogue.it/vogue-talents/article/yoox-moda-sostenibile-milano-fashionweek-mozh-mozh-the-next-green-talents [Accessed 26 Oct. 2021]. Figure 1.2: Clary, S. (2021). Only milk I drink. [Online Image] Instagram. Available at: https://www.instagram.com/p/CVVCR98grbS/?utm_source=ig_web_copy_link [Accessed 6 Nov. 2021]. Cygan, M. (2021). Littoral, Saint Jean Cap Ferrat. [Online Image] Instagram. Available at: https://www.instagram.com/p/CPlvTF4rgji/?utm_source=ig_web_copy_link [Accessed 6 Nov. 2021]. Davis, D. (2021). Everything Is New Again. [Online Image] Instagram. Available at: https://www.instagram.com/p/CQzEPRiNZY6/?utm_source=ig_web_copy_link [Accessed 6 Nov. 2021]. Denegri, A. (2021). Ciao. [Online Image] Instagram. Available at: https://www.instagram.com/p/CSejx6NI8Fg/?utm_source=ig_web_copy_link [Accessed 6 Nov. 2021]. Dornan, C. (2021). I shot artist @yanngerstberger in his epic house / studio on the outskirts of Mexico City for @voguemexico wearing head to toe @mozhmozh_. [Online Image] Instagram. Available at: https://www.instagram.com/p/CLw20c-AGj4/?utm_source=ig_web_copy_link [Accessed 6 Nov. 2021]. Haus Agency (2021). natural rubber trousers. [Online Image] Instagram. Available at: https://www.instagram.com/p/CPjaZSHLLjN/?utm_source=ig_web_copy_link [Accessed 6 Nov. 2021]. Figure 1.3: ESCVDO. (2021). ESCVDO Devoted to Design Committed to Heritage. [online] Available at: https://escvdo.com [Accessed 26 Oct. 2021]. MOZH MOZH. (2021). MOZH MOZH. [online] Available at: http://www.mozhmozh.com [Accessed 26 Oct. 2021]. Peruvian Connection. (2021). Peruvian Connection. [online] Available at: https://www.peruvianconnection.co.uk/category/about+pc/pc+gives+back.do [Accessed 26 Oct. 2021]. Spirit of the Andes. (2021). Spirit of the Andes. [online] Available at: https://www.spiritoftheandes.co.uk [Accessed 27 Oct. 2021]. Figure 1.4: Porter, M.E. and Kramer, M.R. (2011). Shared Value and Sustainability. [online] 3 Pillars Network. Available at: http://www.3pillarsnetwork.com.au [Accessed 24 Jan. 2022]. Figure 1.5: United Nations (n.d.). The Sustainable Development Goals. [online] United Nations. Available at: https://sdgs.un.org/goals [Accessed 6 Nov. 2021]. Figure 2.1: Hofstede Insights. (n.d.). Hofstede’s Cultural Dimensions: Country Comparison. [online] Available at: https://www.hofstede-insights.com/country-comparison/peru [Accessed 4 Nov. 2021]. Figure 2.2: Bling Label (n.d.). [Online Image] Pinterest. Available at: https://pin.it/4bCiPf7 [Accessed 5 Nov. 2021]. Leitch, L. (2020). Ermenegildo Zegna and Fear of God Are Trying to Rewrite the “Rules” of Menswear. [online] Vogue. Available at: https://www.vogue.com/slideshow/ermenegildo-zegnafear-of-god-collaboration?epik=dj0yJnU9Sk1Jd09JYUIzMldUX0Q3bDVCTTRqeFhucHdkSExKV3cmcD0wJm49cEhYT3lzSXo0YURrTHBCenlxeXNDQSZ0PUFBQUFBR0dHdjNn [Accessed 5 Nov. 2021]. Li, M. and Hunter, D. (2020). The Best Street Style Looks From New York Fashion Week 2020. [online] Teen Vogue. Available at: https://www.teenvogue.com/gallery/new-york-fashionweek-street-style-fall-2020 [Accessed 5 Nov. 2021]. Ngọc Lý, T.Đ. (n.d.). [Online Image] Pinterest. Available at: https://pin.it/1eh5A4h [Accessed 5 Nov. 2021]. Parisa (2021). Wanna take a ride with me? [Online Image] Instagram. Available at: https://www.instagram.com/p/CLcZDchhquY/ [Accessed 5 Nov. 2021]. Figure 2.3: Loewe. (n.d.). LOEWE official website – luxury clothes and accessories. [online] Available at: https://www.loewe.com/eur/en/home [Accessed 5 Nov. 2021]. Stella McCartney. (n.d.). Stella McCartney GB | Designer RTW, Bags & accessories, Lingerie, Adidas by Stella McCartney, Fragrances, Kids. [online] Available at: https://www. stellamccartney.com/gb/en/ [Accessed 5 Nov. 2021]. The Elder Statesman. (n.d.). The Elder Statesman | Official Online Store. [online] Available at: https://elder-statesman.com [Accessed 5 Nov. 2021]. Figure 2.4: Ansoff, H.I., 1957. Strategies for diversification. Harvard business review, 35(5), pp.113-124.

Figure 2.5: Hand Knit Woolen Texture in Full Frame. (n.d.). [Online Image] 123RF. Available at: https://www.123rf.com/photo_86958044_hand-knit-woolen-texture-in-full-frame.html [Accessed 9 Nov. 2021]. MOZH MOZH. (n.d.). A/W 2020. [online] Available at: http://www.mozhmozh.com/new-gallery-1 [Accessed 6 Nov. 2021]. MOZH MOZH. (n.d.). S/S 2022. [online] Available at: http://www.mozhmozh.com/resort-2022 [Accessed 6 Nov. 2021]. Vú, R. van (2020b). MOZH MOZH Lookbook FW2020. [online] issuu.com. Available at: https://issuu.com/royvanvu/docs/mozh_mozh_fw2020_lookbook [Accessed 23 Jan. 2022]. Figure 2.6: Hand Knit Woolen Texture in Full Frame. (n.d.). [Online Image] 123RF. Available at: https://www.123rf.com/photo_86958044_hand-knit-woolen-texture-in-full-frame.html [Accessed 9 Nov. 2021]. Joyce, J. (2019). MatchesFashion: The Curator. [Online Image] Breed. Available at: https://breedlondon.com/james-joyce-illustration-matches-fashion-1/ [Accessed 9 Nov. 2021]. MOZH MOZH. (n.d.). A/W 2020. [online] Available at: http://www.mozhmozh.com/new-gallery-1 [Accessed 6 Nov. 2021]. MOZH MOZH. (n.d.). S/S 2022. [online] Available at: http://www.mozhmozh.com/resort-2022 [Accessed 6 Nov. 2021]. Figure 2.7: Instagram. (2021c). MOZH MOZH. [online] Available at: https://www.instagram.com/mozhmozh_/ [Accessed 26 Oct. 2021]. MOZH MOZH. (2021a). MOZH MOZH. [online] Available at: http://www.mozhmozh.com [Accessed 26 Oct. 2021]. MOZH MOZH (2021b). Visiting our local collaborators in Lima. [Online Image] Instagram. Available at: https://www.instagram.com/p/CTZ5c0OrtbU/ [Accessed 11 Nov. 2021]. MOZH MOZH. (n.d.). A/W 2020. [online] Available at: http://www.mozhmozh.com/new-gallery-1 [Accessed 6 Nov. 2021]. MOZH MOZH. (n.d.). OUR VALUES. [online] Available at: http://www.mozhmozh.com/ourvalues [Accessed 6 Nov. 2021]. MOZH MOZH. (n.d.). S/S 2022. [online] Available at: http://www.mozhmozh.com/resort-2022 [Accessed 6 Nov. 2021]. Vú, R. van (2020a). MOZH MOZH Lookbook AW2019. [online] issuu.com. Available at: https://issuu.com/royvanvu/docs/mozh_mozh_lookbook_2019 [Accessed 23 Jan. 2022]. Figure 2.8a: MatchesFashion (2019). MATCHESFASHION Woman. [online] Facebook. Available at: https://www.facebook.com/MATCHESFASHION/ [Accessed 11 Nov. 2021]. MatchesFashion. (2021). Skin Design London at 5 Carlos Place. [online] Available at: https://www.matchesfashion.com/5carlosplace/events?cta=header [Accessed 11 Nov. 2021]. MOZH MOZH. (n.d.). OUR VALUES. [online] Available at: http://www.mozhmozh.com/ourvalues [Accessed 6 Nov. 2021]. MOZH MOZH. (n.d.). S/S 2022. [online] Available at: http://www.mozhmozh.com/resort-2022 [Accessed 6 Nov. 2021]. Figure 2.8b: Vú, R. van (2020a). MOZH MOZH Lookbook AW2019. [online] issuu.com. Available at: https://issuu.com/royvanvu/docs/mozh_mozh_lookbook_2019 [Accessed 23 Jan. 2022]. Vú, R. van (2020b). MOZH MOZH Lookbook FW2020. [online] issuu.com. Available at: https://issuu.com/royvanvu/docs/mozh_mozh_fw2020_lookbook [Accessed 23 Jan. 2022]. Figure 2.9: Dubois, B. (1998) The Paradox of Luxury-Goods Marketing. L’art du Marketing, Village Mondial, p. 292

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Figure 3.1: MOZH MOZH. (n.d.). OUR VALUES. [online] Available at: http://www.mozhmozh.com/ourvalues [Accessed 6 Nov. 2021]. Porter, M.E. and Kramer, M.R. (2011). Shared Value and Sustainability. [online] 3 Pillars Network. Available at: http://www.3pillarsnetwork.com.au [Accessed 24 Jan. 2022].