Baptist Health Foundation | I love to eat smart. Presentation

N G I A P M A HEALTH C EA & D I G N I L L E S N O I T A C I N COMMU STRATEGBYaptist Hospital all We s t K e n d 2 Av e .

6 9555 SW 1 3196 3 Miami, FL

CREDITS: Agency: GMG Advertising Agency. Miami FL Advertiser: Healthy West Kendall Baptist Hospital Name: I love to eat smart Entry Type: Integrated campaign Chairman & CCO: Mike Beovides Head of Art: Marco Zuniga Art Director: Marco Zuniga Graphic designer: Marco Zuniga

See more: http://emezetacreativo.blogspot.com/2015/11/baptist-hospital-health-campaign-food.html

NUTRITIOUS

NATURAL

HEALTH

FRESH

BALANCED

NUTRITIOUS

NATURAL

I HEART TO EAT

FRESH

BALANCED

TO EAT SMART

TO LIVE SMART

TO EAT SMART

TO

EAT

SMART

TO

EAT

TO

EAT

NUTRITIOUS

FRESH

TO

DRINK

NATURAL

TO

EAT

BALANCED

1

st Annual

THE IDEA & GRAPHIC APPLICATION

1 AEnSnTuEaNlD st

W T N E V E E N I W & D O O F 14, 2015 R E B M E V O N 015 11. 14. 2

ospita H t s i t p a B l al We s t K e n d 2 Av e .

6 9555 SW 1 3196 3 Miami, FL

l

THE IDEA Utilizing the square graphic elements of the existing Baptist Hospital logo.

THE SHAPE & LAYOUT raphic g e r a u q s e Thes sed to u e b l l i w s element tively c e f f e d n a t suppor te the a c i n u m m o c campaign.

THE SHAPE Using the squares from the Baptist logo we established a layout/design to assist with different collateral and methods of communication.

THE LOGOTYPE go was o l n g i a p m The ca both y b d e r i p s n i od. wine and fo

FEEL AND LOOK:

1 Annual

Rational and sensory

st

1 AEnSnTuEaNlD st

W NT E V E E N I FOOD & W 14, 2015 R E B M E V O N 015 11. 14. 2

Hosp t s i t p a B l l a We s t K e n d 2 Av e .

6 9555 SW 1 3196 3 Miami, FL

ital

COMMUNICATION STRATEGY Creative development and implementation We will use the re-usable resources currently available at West Kendall Baptist Hospital.

We can also effectively communicate through the existing Baptist Hospital network.

We can also create additional methods of communication for an additional fee.

PIN

Personal Staff

ROLLUP Info

ROLLUP

Info + Concept

ROLLUP SPONSORS Info / Sponsors

ROLLUP SPONSORS

Info / Sponsors + Concept

ROLLUP SPONSORS

Info + Concept + Sponsors

CEILING BANNERS Entrance

1stAnnual NOV 14 West Kendall l ita Baptist Hosp

CEILING BANNERS Closed view

1

st Annual

NOV 14 ll West Kenda al pit Baptist Hos

TV IMAGE Rest areas

POSTERS & ROLLUP Main entrance

STREET POST BANNER Without sponsors

STREET POST BANNER With sponsors

STEP AND REPEAT

Take pictures with family

STEP AND REPEAT

Share with your followers This is fun!!

@D**********3 minutes ago

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LANDING PAGE

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WRAP

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marco zuniga Art Director

O F N I T C A T CON