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The Impact of Tech on the Hospitality Industry:

How AI and AR are Changing the Guest Experience

Technology has been deeply impacting every industry in the world, and hospitality is no exception. From hotels to restaurants, technological advancements such as AI, AR, and VR have changed the way we experience and interact with the hospitality industry.

For starters, Artificial Intelligence (AI) is slowly revolutionizing the industry by providing personalized services to guests. These can be seen in AI-powered chatbots, which are used to assist guests in booking rooms, checking in and out, ordering food and beverages, and even providing recommendations for nearby attractions. AI technology also helps hotel staff streamline their work and optimize resource allocation.

Augmented Reality (AR) and Virtual Reality (VR) are also transforming the industry as we know it by providing immersive experiences to guests. As they say, a picture is worth a thousand words and these technologies allow guests to preview hotel rooms and amenities before ever making a booking. This way, they can explore hotel spaces in a virtual environment and even experience the culture and history of the surrounding area through virtual tours. Because of this, hotels that are making use of AR are seeing an increase in their bookings.

Also, forward-thinking hoteliers make use of these technologies to enhance the dining experience as a whole. For example, AR-enabled menus allow diners to visualize the dish they are ordering, see nutritional information, and even watch a video of how the dish is prepared. VR technologies provide a unique experience by allowing guests to dine in a virtual environment and some even give them the unique opportunity to interact with the Chef.

Also, forward-thinking hoteliers make use of these technologies to enhance the dining experience as a whole. For example, AR-enabled menus allow diners to visualize the dish they are ordering, see nutritional information, and even watch a video of how the dish is prepared. VR technologies provide a unique experience by allowing guests to dine in a virtual environment and some even give them the unique opportunity to interact with the Chef.

In addition to enhancing the guest experience, advancements in technology have also enabled hospitality industry professionals to operate more efficiently. AI-powered predictive maintenance helps hotel staff to identify and fix maintenance issues before these are ever escalated, reducing downtime and costs. And of course, data analytics tools can further help businesses make informed decisions based on guest preferences, feedback, and other metrics.

So regardless of how much you want to avoid it, the truth is that technology has become an integral part of the hospitality industry.

With the increasing rate of technological advancements around the world, we can expect further developments that will continue to transform the industry in the future. Join the craze or fall behind. The choice is yours.