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Professionals is a publication produced by Editor Helsinki Oy. Editor Helsinki is an independent expert in business communications. We work in close co-operation with the leading media houses and reach the business decision makers in Finland. For additional information, please contact Valtteri Rantalainen, +358 40 561 7703. Production team: Managing producer: Valtteri Rantalainen. Art Director: Pirja Suotamo. Editors: MaijaLiisa Saksa (MLS), Eila Aalto (EA), Mia Heiskanen (MH). English translation: Käännöstoimisto Helsincom Oy. Printed by Hansaprint. Feedback to Editor Helsinki Oy: tuotanto@editorhelsinki.fi | +358 40 561 7703 www.editorhelsinki.fi | www.editori.fi
Contents Smartti speeds up online sales ..................................................................... 2 Exploring the secrets of finnish education.................................................... 3 Kolster – your intellectual property gateway to China and Europe ............. 4 Finnish know-how at Mobile World Congress....................................... 5 – 10 Comptel plays a significant role in perfecting digital moments................... 5 Aiming for a world where nothing goes missing .......................................... 6 Wirepas Pino™ network platform solves the connection challenge in Internet of Things...............................................7 Are you happy with the performance of you seat-back entertainment system?..................................................... 8 Better innovations.......................................................................................... 9 JOT changes the way how smart products are manufactured.................... 10 Emission-free mileage .................................................................................. 11 Tight knot took abroad ................................................................................. 12 Labkotec’s cornerstone – Own product research and development ........ 13 Better cancer treatment .............................................................................. 13 Research in medicine created business ....................................................... 14 Biopharmaceutical manufacturing excellence from top of the world ........ 15 “Houston, everything’s cool” ....................................................................... 16
Smartti speeds up online sales Traditional customer service is expensive and time-consuming for an online retailer. The intelligent customer service tool Smartti frees up resources from customer service and speeds up sales.
The tool is developed by the founders of Smartifik Oy and based on smart language technologies. It analyzes written text and performs actions based on the analysis. “Customer service is increasingly towards an online environment, and many companies have adopted a live chat service that aims for more cost-effective customer care. However, live chat has not proven to be a functional solution because it requires its own personnel or the service has to be bought separately,” says the CEO, Henri Huttunen.
Automated, intelligent customer service Smartti, developed by Smartifik Oy, is based on language technology and artificial intelligence, which means that it will work like live chat, but instead of a real person, there is an artificial intelligence program answering the customer’s questions. “Customer service receives a lot of similar questions. With the help of Smartti, the customers’ most common questions can be automated. The customers can ask their questions in colloquial language, as whole sentences, and Smartti can answer the questions as it is taught. Smartti knows the products of the web store and is able to recommend them intelligently. In addition, the customer can execute diverse product searches using whole sentences.”
Customer service 24/7
Smartifik Oy is a start-up company from Oulu, Finland, founded in 2012, providing solutions for managing artificial intelligence and natural language. The company’s solutions are based on language technology that Smartifik has been developing since 2011.
According to Huttunen, the experiences of Finnish online retailers have shown that Smartti has lightened the customer service workload and sped up sales.”Smartti serves customer around the clock – even during peak moments in visitor numbers. We have designed the program to cater to the needs of all sizes of web store but the technology can be utilized in all kinds of customer service situations where automation is needed. Soon it will also work in English,” Huttunen hints. | www.smartifik.com | Text: MH