On the road to a circular sports brand

For centuries, our economy has been based on a linear production model. Products are made from various raw materials that are thrown away after use. But our raw materials are limited, which makes this production process unsustainable. Reece is part of a family company, so creating a better world for generations that will come after us has our focus. That is why we are dedicated to speed up the transition to a circular economy and reduce our carbon footprint.

We gather all our sustainable projects under the label MWY+ (Me With You+). This allows us to make it easier for customers and partners to make a sustainable choice. This label also includes our Reecycled collection, made from completely recycled PET bottles. This collection is the result of a unique collaboration between Reece and Waste2Wear. The Reecycled collection includes a shirt (Rise) and two polos (Sheila and Elliot) and is available in many colours!

Recycled polyester comes from polyester PET bottles, rejected B-grade fabrics and residual materials. Using existing materials reduces the demand for raw materials by 65%. Recycled polyester is just as good as ordinary polyester. It is strong, retains its shape and strength, resists abrasion and wrinkles and dries quickly. In other words: excellent material for the manufacture of sportswear.

We go further than the production of recycled collections. We also want to take care of used clothing. Therefore, together with our partner Salvation Army Reshare, we offer a recycling and return service for our Reece clubs.

All the players, staff, employees, and supporters can put their used clothing in a textile container that we provide. The gathered clothing will be given away by the Salvation Army to those in need or will be sold.