DESIGN>MAGAZINE No 19

Page 84

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3D What?

By Kenneth van Rensburg | My first encounter

printing is and why I could be getting so excited

with the 3D printing phenomenon transpired dur-

over the model of a steering wheel? (The second

ing a working holiday some years ago in the UK.

question is perhaps a little harder to answer…)

Being a budding industrial designer and a self-con-

Unlike many subtractive manufacturing processes

fessed car nerd, I jumped at the opportunity to

such as CNC, where material is carved or machined

visit the Jaguar factory in Coventry. Besides visit-

away from a block or billet of virgin material, 3D

ing the assembly plant the tour also included a

printing is an additive manufacturing process

visit to Jaguar’s R&D department, which turned

whereby the parts are built up, layer by layer. As

out to be the highlight of my visit. Waiting in an-

each layer binds to the previous one, the cumula-

ticipation, I hoped to see car designers sketching

tive thin layers are transformed into a three-di-

and model-makers vigorously fettling and working

mensional object. Crudely put, it’s what wasps and

away at clay models. Instead, an army of designers

swallows have been doing for ages – building up

greeted me from behind their computers and a

their nests, one layer at a time. This means that

dozen 3D printers were busy ‘growing’ physical

complex shapes, complete with negatives spaces

models of parts they had just designed. Within a

and tricky undercuts can be ‘grown’ into one single

couple of hours the designers could hold in their

piece in a very short space of time. By 3D printing

hands exact replicas of, say, a steering wheel, to

a model, valuable developmental time and costs

assess the part both visually and ergonomically

are saved, fast-tracking one's design to the market.

before committing to tooling and manufacture. To me this was mind blowing – like a Replicator

So why then is it referred to as ‘printing’, you might

straight out of Star Trek! Needless to say, I never

ask? 3D printing is really an umbrella term for a

expected to be running my own 3D printing com-

number of additive manufacturing processes. Many

pany only a couple years later.

of these processes use inkjet print-head technology to deposit layers of material or binding agents to

Now, if you’re not familiar with the technology,

build a 3D model. Unlike a desktop printer, which

you are likely to be wondering what on earth 3D

prints a 2D image onto a flat surface such as a sheet


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