BIG DATA
OTT, AI and the Big Data Connection By Ted Korte, Qligent
The media delivery business has become a game of seconds. The lines have blurred between broadcast and other IPrelated services for delivering media, while content creation has grown from original TV series and movies to howto videos and social media posts. Access to content for consumers seems limitless, with digital audio and video now the preferred media for nearly all of our daily activities. With so much content being consumed for a wider variety of purposes, viewing time and audience attention spans have grown shorter, making every second count. The main contributor to the rapid expansion of content creation and consumption has been the 76 AUGUST ‘19