Social Media Standards

The Charleston Southern brand standards extend to social media. These profile pictures are to be used for every social media platform the college/department runs. The digital content specialist will provide the profile pictures after the college/department has completed the approval process for new social media accounts.

Need an official CSU profile image for your social media page?

Let us know. Fill out a Marcomm Request at csuniv.edu/marcommrequest

Official Social Media Accounts

Instagram: @charlestonsouthern

Facebook: facebook.com/charlestonsouthernuniversity

Twitter: @csuniv

YouTube: youtube.com/charlestonsouthern

LinkedIn: linkedin.com/school/charleston-southern-university

TikTok: @charlestonsouthernuniversity

Quick Response (QR) Codes are matrix barcodes that can be read by QR barcode scanners through apps or most smart phone cameras. These have been proven to be ineffective on digital materials, but work well in a printed format. QR codes should not be used in social media posts, website content, digital downloads, etc. Instead, it is best to use a direct web link.

Email Signatures

CSU employees must use a consistent email signature. See example below for formatting details. It is understood that not all will have these typefaces available to them. Alternate options for each are: Gotham = Verdana, and Adobe Caslon = Times New Roman.

Name

Font: Gotham

Weight: Medium

Size: 11pt

Title/Position

Font: Gotham

Weight: Book

Size: 10pt

Department

Font: Gotham Narrow

Weight: Book

Size: 9pt

School/Phone/Website

Font: Adobe Caslon

Weight: Regular

Size: 9pt Integrating Faith...

Font: Adobe Caslon

Weight: Italic

Size: 9pt

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Examples of the correct email signature formatting with and without the CSU Logo

The inclusion of the Charleston Southern logo is optional. However, do not embed alternate signature images. The logo must be used in its single color True Blue version, and must appear at 280 x 90px. Due to the dimensions and wide variety of devices an email may be viewed, it is advised that college and department sublogos not be used here. Because your CSU email account is a business email, no images, third-party logos, or quotes should be used. You may also include the CSU vision of Integrating Faith in Learning, Leading, and Serving. No other statements are to be added or used.