Branding and Design Standards

All editorial printing and visual images must be approved by Marketing & Communication prior to production and delivery from university-approved vendors. This office reviews and approves all materials funded from the CSU budget and anything featuring the Charleston Southern name or logo.

Please allow at least two business days for this review and approval process prior to production. These policies apply to, but are not limited to:

• Publications - including newsletters, brochures, posters, direct mail pieces, and enewsletters

• Advertisements - including prints, billboard, social media, radio, and TV

• Apparel - including t-shirts, embroidery, and uniforms

• Promotional materials and give aways

• Displays, signage, and banners - internal and external

• Website and social media (TikTok, Facebook, Twitter, Instagram, YouTube, etc.)

• Photography and video - image/video content, lighting, backgrounds, angles, print quality