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from CSU Brand Guidelines
by csumagazine
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Why the CSU brand matters. One of the central goals of our branding initiative is to establish a clear image of Charleston Southern University. Key to this effort is a consistent visual identity.
The Charleston Southern Name
The institution’s full name is Charleston Southern University. In most cases, the full name should be used on first reference. Once the identity of the institution has been clearly established, or if it is self-explanatory, refer to the institution as CSU, Charleston Southern, or the university.
Key Messages
Charleston Southern University, founded in 1964, is a private Christian liberal arts college affiliated with the South Carolina Baptist Convention.
Vision
To be a Christian university nationally recognized for integrating faith in learning, leading, and serving.
