Print World Asia • 11 / 2014
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Sheetfed Offset
BusAds Makes Waves with Underwater Decal Fresh from its Gold win at Asian Print Awards 2014, BusAds Pte Ltd’s swimming pool sticker decal blows its competition out of the water. Sha Jumari reports.
Singapore-based BusAds Pte Ltd took home the Gold and the only award for the Digital Outdoor, Large Format & Signage category at the recent Asian Print Awards 2014. This year marks
the third year of participation for the outdoor display specialists. 2012 was the company’s inaugural year of participation, when it walked away
with Silver. Last year, the company came back bigger and better to impress the judges with its aeroplane decal. This time, BusAds won not just the Gold, but also the EFI’s Platinum Sponsor award for Best in Digital Wide Format. For this year’s edition, BusAds did not disappoint; it took home the Gold for the third year running. “We thank the Asian Print Awards, for being a credible and prestigious platform to be recognised on. This is our third year, and we are awarded the Gold again,” said Alvin Yapp, corporate affairs director, BusAds Pte Ltd. “I’m humbled, honoured and proud, that year on year, we’ve managed to innovate and explore different ways to push the envelope on what outdoor media can, and should be,” Yapp continued. “Outdoor advertising is very interesting. It’s growing by the years and you can see more spaces opening up. Really the sky is the limit in what we make outdoor to be.” The company’s winning submission is an underwater decal sticker printed digitally for the swimming pool of local educational institution, Singapore Polytechnic (SP). The standout for this entry was that it was installed while no water was removed; a process Yapp and his team took pains to perfect. “We have a wonderful bunch of people who persevere and are not afraid of failure,” Yapp continued, crediting his staff for the win. “We want to be