Desi Trucking - Western Mar Apr 2014 by Creative Minds

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2RBA Branding Desi Trucking (Mar-Apr)_7.5x10_00810.indd

MARCH / APRIL 2014

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MARCH / APRIL 2014

CONTENTS ADVERTISERS Accutrac Capital ............................... 23 Ace Truck Repairs ............................ 39 Aman Khatkar Mortgage ..................... 38 Axis Insurance .................................. 37 BCTA .................................................. 39 BD Diesel Performance ......................... 36 Castrol Lubricants ................................ 3 CBS Parts Ltd ................................... 34 Champion Towing ............................. 40 Coastline Transmission ..................... 22 Cool Heat Truck Parts ...................... 25 Cool it Truck Parts .......................... 41 Cummins ............................................... 5 Eastside Towing .................................. 40 Espar Heaters ...................................... 9 Finning CAT ....................................... 42 First Truck Centre ............................... 11 Fort Garry Industries (FGI) .................... 53 Gold Key Insurance ............................. 43 Good Luck Truck & Trailer Repair ...... 35 Harley Davidson Motorcycles ........... 27 Howes Lubricators ............................ 13 Inland Kenworth .................................. 59 Jaguar / Land Rover ................................ 7 Kal Tire ........................................... 49, 51 Kam-Way Transportation Inc .............. 46 Kingpin Trailers - Hyundai Translead .... 31 MDF Tire Canada Inc ......................... 37 Mercedes-Benz Langley ..................... 29 Michelin ................................................ 19 NSC Compliance .................................. 33 Ocean Trailer .................................. 40, 21 Open Road Honda ............................... 54 Pat’s Driveline ..................................... 17 Peterbilt Trucks ................................... 60 Pike Enterprises Ltd ............................. 38 Ritchie Bros Auctioneers ...................... 2 Tiger Tool .......................................... 56 Truck West Collision .......................... 24 Truxpo 2014 ....................................... 47 Valley Freightliner Inc ......................... 39 Volvo Group, North America ................ 30 Walker Heavy Duty .............................. 45 Xtreme Polishing & Custom Rigs ......... 38 ZZ Chrome Mfg Inc ........................... 42 4

Peterbilt 579 - An Overview

08 14 44 20 32 48

OLD SCHOOL myrI soc zrw purwxI hY

Social media and trucking soSl mIfIAw Aqy tr`ikMg

Tooth Sensitivity dMdW dI sMvydnSIlqw

Taking Your Losses

- Pash Brar

CARB

- Sonia Nanda

Managing Workforce in Trucking

TECH TID-BITS by JAG DHATT

- Dara Nagra

The Document called bills of lading - Ken Davey

23 Volvo Trucks Introduces Interior and Exterior LED Lighting for North American Models 24 srkwr ny ieMfstrI dIAW loVW sbMDI kIqw sI AYs ey nwl sMprk 36 Walmart Unveiled Futuristic Tractor Trailer Concept 57 Paccar Recalls More Than 21,000 Kenworth & Peterbilt

Desi Trucking Magazine - Around Town

2014 Range Rover

“Evoque’ing” Emotion

50 MARCH / APRIL 2014

MARCH / APRIL 2014

Editor’s Note / sMpwdkI Think Like a Community Not Like an Individual Trucking is not about an individual, but also the community as well. The actions of a few can have huge impacts on this community, whether they be good or bad. While thinking of our own interests, we should make such decisions that benefit the trucking industry and avoid those that may harm it. One of the major complaints in trucking, from a driving perspective, is creating unhealthy competition. Rather than try to think of our own shortterm benefit, truckers and companies should focus on making standardized wages and rates. Now-a-days, our industry is facing a shortage of truck drivers, especially since there is a pool of aging Dilbag (Ron) Dhaliwal truckers who are getting ready to retire. New and potential recruits are not showing much interest in trucking because they do not see prospects of adequate money and respect – if they are investing long hours and working hard, they want to earn a decent living. As we move forward, let’s follow the rules, regulations, and ethics of the profession and make trucking respected, like it was before. In this edition, we are publishing a well-written article by our respected columnist, Ray Gompf. In, “I Am Old School” Gompf talks about how driving is not just holding the steering wheel; rather, operators must have much overall and specific knowledge. I agree with Mr. Gompf – trucking is considered general labor these days, but it’s not. It should be respected. In this fast-paced life where time is flying by, technology has changed the face of the world. The trucking industry is also changing with technology, mostly in the ways of communication and online presence. Most people are now connected through the Internet, and it is time for the trucking industry to take a serious look at the benefits of social media. Our cover story showcases the facts and figures of social media and it is a worthy read, especially when we see the startling numbers. With the approaching spring, two truck shows will be taking place in March and April. One of the largest shows, the Mid-America Truck Show, is taking place from March 27 – 29 in Louisville, Kentucky. Canada’s Truckworld is taking place from April 10 – 12 in Toronto, Ontario. The Desi Trucking Team will be attending both shows and we shall cover highlights and the latest updates in the next issue. Until next time, God bless our trucking community.

Publisher JGK Media Inc. | 1-877-598-3374 (Desi) Editor-In-Cheif Dilbag (Ron) Dhaliwal Associate Editor Jagmohan Singh Advertising & Sales Jag Dhatt Art Director Avee J Waseer IT Manager Raj Sidhu Cover Design www.SpicyCreatives.com Contributing Writers Ken Cooke, David Brown, Pash Brar, Jag Dhatt, Mike Howe, Dara Nagra, Ray Gompf, Ken Davey, Sonia Nanda, Dr. Jagdeep Kaur Translator Onkar Singh Saini

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JAG DHATT Corporate VP

National & Western Canada

Eastern Canada

Cell: 604-767-4433 E: jdhatt@desitrucking.com

Cell: 416-875-3820 E: info@desitrucking.com

Address: #235 - 8138, 128 Street, Surrey BC V3W 1R1

Address: 160-2, County Court Blvd. #128 Brampton, ON L6W 4V1

F: 604-598-9264

All Rights Reserved. No material herein or portions thereof may be printed without the written consent of the publisher. DISCLAIMER: JGK Media Inc. assumes all advertisers to be reliable and responsible for any and all liability for their claims. The publisher reserves the right to refuse any advertisement it may find unfit for publication. The opinions expressed in articles and features are of the writers and may not be those of the publisher. THE PUBLISHER ASSUMES NO RESPONSIBILITY OF ANY KIND.

PUBLICATIONS MAIL AGREEMENT #42226512

Postmaster if undeliverable Canadian Address to #235-8138 128 St., Surrey BC V3W 1R1

MARCH / APRIL 2014

OLD SCHOOL

’m “old school”. That means that when a brother or sister trucker is in difficulty, I stop and offer assistance. It also means that I do whatever I can to help truckers learn different ways of accomplishing the task. If we don’t help our brothers and sisters out there on the road, then how do we get the job done. A friend of mine, a truck driver from just south of Ottawa, had an experience that bothered her. Another female trucker had called her to say that she couldn’t get her truck started because she’d run the heater overnight and the battery was drained and no one could get to help her for three more hours. My friend was not all that far away so she went out of her way to help this stranded trucker. When she got there she pulled up along side the disabled truck and got her cables out to give this other trucker a boost. Sounds good to this point, Right? Well, it went downhill from there. The other driver didn’t know where her batteries were. She didn’t know how to unlock the battery covers. She didn’t know how to hook up the cables. And what’s worse, she didn’t want to get her hands dirty to learn how to do even the basics of what should be a natural part of the driving job. The upshot is that my friend just left the stranded truck driver sitting at the 8

truck stop where she had rested overnight to drive a truck. So, these well-meaning and told her to wait for the three hours un- know-nothings making recommendations til someone came to get her going. I agree on employment to those who are relying on my friend did the right thing although some the system to take care of them get directed don’t think she should have done to jobs not suitable for their low so. expectations of life. News flash, Truck driving is not steering truck driving isn’t for everyone. and shifting. Truck driving is a It’s not a job in the traditional great deal of skill and knowledge sense of the word, it’s a lifestyle that must be learned over a long that pays those who adopt the period of time. In fact, even lifestyle. That lifestyle is diffithough I’m retired from driving cult. It’s multifaceted. It’s large G. Ray Gompf and even though I’ve had more enough to be a critical compothan 4.5 million miles of experinent to life as we all know it right ence, there are still things that I can learn across the economy, but small enough that everyday. those of us in it have a great deal in comIn my opinion, there are two things mon and we don’t deal well with those who that lead to such incompetence on the part don’t fully accept the lifestyle. of a relative few among us. The other thing that lends trucking to The first thing is that truck driving being abused by a system that’s supposed schools, afraid of pushing away $5,000 or to be helping people with employment whatever today’s current training costs are, challenges is the fact that truck driving is keep allowing untrainable people into our NOT recognized as a skilled trade and submidst. They tend not to weed out those sequently develop a career path. who are basically those who take up space As it stands right now, truck driving and have no interest in contributing. The is classified as general labour. The gensafety net system is to fault for many of eral public and even the carriers and their those who don’t want to learn the trade. associations call us professional drivers. Why? Because the safety net system en- We are not. We’re not paid as professioncouraging people to get off the system als. While we are reasonably paid we are believes that any monkey can be trained not necessarily paid fairly. There is no dif MARCH / APRIL 2014

Old School

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Old School ferentiation between that green kid fresh out of truck driving school who is a bona fide steering wheel holder to a forty year experienced driver with a great deal of skill and knowledge -that older person who has learned something new everyday for his or her entire career. If we can make truck driving a skilled trade with a defined career path that would solve the first problem of truck driving schools refusing to weed out those who have no place in the industry, because of money. The truck driving school would then have to teach a consistent curriculum making it the same training taught at each school with qualified, experienced instructors. In some schools today, those that graduated and received their license last week are teaching the next week. This is wrong and yet there is no one, no government agency anywhere to monitor the training. Also, in some cases there are training carriers, who send two inexperienced drivers out on real life runs, calling it “peer training” and paying these two inexperienced souls half of what they’d have to pay a fully trained driver. Even the concept of peer training must not even come close to entering into our lexicon. The current system works well for the carriers and shippers who simply can shirk responsibility and leave those drivers out there on road to be disciplined by authorities on the road for indiscretions that probably were never taught, never learned. Unfortunately, it’s all about the money. The shippers want their freight moved as cheaply as possible; the carriers in an effort to meet those cheap freight demands scrimp on paying qualified skilled experienced drivers. We need to have a truck driver career path. What I mean by that is we have to differentiate between those who are raw green recruits and those with decades of proven experience. One would never go into any other private industry and expect they’d start at the top and remain there for their entire career and neither should truck drivers. There must be a basic skill level in order to obtain a commercial drivers’ license which is basically in place and approved by the government because there is a skill test to attain the classified drivers license but after that the government could care less nor do the carriers. There is additional training that is absorbed today through osmosis with no testing. Originally, my hazmat testing was the dispatcher signing a card and telling me I was now qualified to haul hazmat (dangerous goods). Of course, I did find a hazmat course to truly learn about what I was supposed to do at my own expense but it’s not recognized as another skill level in today’s world. The fact is that some carriers just don’t care and unless there’s a situation, nobody else cares. There has been recent talk of making truck driving into a skilled trade and it’s in the discussion stage. I started talking about this thirty years ago and was told to shut my face and get back in my truck because it would never happen. But, I’m not one to ever shut up and get back in my truck. I will argue the point until I figure a way to get people see past the money. When people talk to me about safety; about rules and regulations; about training; about how to reward advanced skill development, and there is a lot of skill required over and above that which the government deems necessary; they had better be prepared for a long and involved discussion until there is agreement. Thirty years and counting and still a long way to go. 10

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MARCH / APRIL 2014

TECH TID-BITS

by JAG DHATT

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iat finalized its purchase of Chrysler in late January 2014. There were legal differences between UAW VEBA Trust and Fiat during the early phases of acquisition, but the two worked together to finalize the deal. Chrysler was previously taken over by Daimler-Benz in 1998 but it was an ill-fated partnership that led to the company being sold off in 2007. ack Granite, TerraPro and Titan Models can now be ordered with Meritor EX+ Air Disc Brakes, which will allow for superior stopping performance as compared with stock equipment. Mack’s usage of a flat rotor concept prevents heat distortion than the conventional S-cam designs. Mack says that these brakes are built to standard and will help boost uptime and lower overall brake costs.

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fYmlr, pYkr Aqy volvo ny AwpxI PrvrI 2014 dI cOQy kuAwrtr dI kmweI sbMDI sUcnw dy id`qI hY[ pItriblt Aqy kYnvrQ dI mUl kMpnI pYkr ny 17.2 imlIAn fwlr dI kmweI d`sI hY[ iesy qrHW PRytlweInr, vYstrn stwr Aqy iftroiet dI mUl kMpnI fYmlr ny ieh Awmdn 11.5 imlIAn fwlr dI AYlwnI hY[pr volvo v`loN AwpxI Awmdn 40% Gt geI d`sI hY[ ies dI mwr krmcwrIAW ‘qy pvygI Aqy ies kMpnI v`loN ies swl sMswr Br ‘c Awpxy 4,000 kwimAW dI nOkrI qoN Cu`tI krn dw PYslw ilAw hY[ BwvyN volvo dI syl ‘c qW 8% dw vwDw hoieAw hY pr aus dy lwB p`KoN kmweI GtI hY [

ruck-Lite LED headlights will now be standard equipment on Navistar International’s ProStar class-8 highway trucks. In addition to requiring less power and providing significantly longer life, LED lamps mimic daylight and help reduce eye strain, common with night-time driving. The LED lamps on the ProStar will come with a custom coating that will reduce haze and dimming. aimler, Paccar and Volvo all announced their fourth quarter earnings in early February 2014. Paccar, parent company of Peterbilt and Kenworth, reported record revenues of $17.2 billion. Daimler Trucks, parent company of Freightliner, Western Star and Detroit, also showed good profits with revenues of $11.5 billion. Volvo saw a nearly 40% decline in profits and thus, will lay off 4,000 employees worldwide this year. Profits for Volvo fell despite an 8% rise in sales.

rctic Synthetic Grease, made by Amsoil, is said to be able to withstand extremely low temperatures while ensuring maximum performance and protection. Amsoil claims that in areas where temperatures fall below freezing, the new synthetic grease will provide mechanical stability, longer life, and excellent protection again wear and corrosion where conventional greases have shown and proven to be ineffective.

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armin International introduced their Garmin Dash Cam, an HD camera that mounts to any vehicle’s dash. The camera, which provides a wide angle view of the road while driving, is fully automated and begins recording when the engine is turned on and stops when it is turned off. The Dash Cam comes with a 4GB microSD card, but up to a 32GB card can be added. When an incident is detected by the built in G-sensor, the Dash Cam saves the current, last, and next recording, preserving a complete record of the event. The Dash Cam retails between $219.99 and $249.99 US.

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otorola Solutions unveiled the TC55 touch computer, specifically designed for field service, merchandising, and direct store delivery markets. TC55 features high performance data capture, including bar code scanning, signature capture, documents, pictures and videos. The company claims that the consumer grade device that provides excellent usability while withstanding the wear and tear of industrial environments.

motrolw solUSnz v`loN tI sI 55 nWA dw t`c kMipaUtr Kws krky PIlf srivs, KRIdo ProKq, stor qoN is`DI filvrI krn dy mksd nwl bxwieAw hY[ tI sI 55 ‘c bhuq vDIAw kwrj kuSlqw hY ijs ‘c fYtw kYpicaur, bwr kof skYinMg, isgnycr kYpicaur, fwkUmYNts, qsvIrW Aqy vIfIE hn[ kMpnI dw dwAvw hY ik ieh ies qrHW dI ifvweIs hY jo vDIAw srivs idMdI hY[ ieh hr qrHW dy mOsm Aqy hwlqW ‘c vI ibnw Krwb hoey vDIAw srivs idMdI hY[ MARCH / APRIL 2014

Price

Double Spread Tech Tid-Bits Full Page

Promotional Rate

$2100

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$1200

$900

Specifications: Width x Height Full Page (Non-Bleed)

7.25” x 9.70”

Full Page (Full Bleed)

8.5”

x 11.125”

based Sutco Contracting added six of January 31, 2014, nwrQ stwr srivsz Aqy jy AYNf eI 8.25” x 10.875” to its fleet. But, Full Page (Trim Size) new Kenworths Northstar Services srivsz ny AY l wn kIqw hY ik au h $600 Half Page (Horizontal, Vertical) $750 these new trucks will be powered by Westand J&E Transportation an7.5” x 4.8” Half 31 jnvrI 2014 qoN ie`k hIPage kMpnI(Horizontal) port natural gas engines and will be working (Vertical) 3.6” x 10” Half Page nounced the merger of their $400 bx gey hn[ nwrQstwr srivsz 1/3 of Page (Vertical only) $550 in Sutco’s wood residual fleet, located in two companies. Northstar vDIAw kYrIAr hY jdo1/3 N ikPage jy AYNf 2.35” x 10” Chilliwack, BC. Sutco stated that the initial Services is anPage asset(Horizontal, based $375 eI tRWsportySn srivsz v`loN Quarter Vertical) $450 (Horizontal) x 2.5” Quarter Page upfront7.5” costs of a LNG-powered truck vs. carrier while J&E TransbRokryj Aqy vyArhwaUisMg syvwvW 3.6” diesel-powered x 4.8” Quarter Page (Vertical) a traditional truck were portation Services provides $200 prdwn kIqIAW jWdIAW hn[ ieh 1/8 of Page $250 substantial, is worth it. Sutco partnered brokerage and warehous1/8pihlW Page 3.6” but x it2.4” dovyN kMpnIAW AwpxIAW with FortisBC ing. The two companies id`qIAW jw rhIAW syvwvW 48 and Inland will continue their services in 48 states, Canada, ** Introductory File Formats: stytW, knyfw Aqy mYksIko ‘c pihlW vWg idMdIAW ** All above rates are per insertion ** Kenworth to psd, pdf, eps or and Mexico. “JGK Media Inc.” accepts cdr, tiff, rihxgIAW[Promotional Rates are based on a minimum of 9 move their fleet jpeg files. l Back cover - 25% premium issues - This price can be a greener With the exceptioninto of Corel Draw, all the files l Inside prime spots - 20% premium retained tR forWspo 2 years ransport Canada gave boat rt**kYnyfw v`loN bomust t tylbe z nUinM 300 dpi direction. or greater with respect to l Special incentives for long term commitments tails the green light, but mnzUrI dy id`qI hY prtheir ieh sizes sUibAW for best results. Please send us files l Please contact us for online advertising prices it’s up to the provinces to set ‘qy C`f id`qw igAw hY before ik auh the Bwrdeadline at design@drkmag.com. truck weights and dimension mail the hard copy dI h`d Aqy lMbweI cOVPlease weI dImake h`d sure tobIfaxsIorsiQq standards. Boat tails are rear also. stko kwNtrYkitMg insicq krn[ bot tyl z ip`Cy pwey trailer aerodynamic devices kMpnI ny Awpxy jwx vwly tRylr hn ijnHW kwrn jI that reduce drag and GHG PlIt ‘c 6 hor AYc jI AimSn GtdwDeadline: hY Aqy qyl material emissions and providing better nvyN kYshould nvrQ reach “JGK Media dw Krcw vI bcdw hY[Advertisement knyfIAn Inc.” before fuel economy. The Canadian W dwmonth vwDw prior to the motr vhIkl syPtI stY Nfrf mi- the 15thtr`ofkthe publication month. Motor Vehicle Safety Standard stated that boat kIqw hY [ pr hkmy dw kihxw hY ik ies qrHW dy isstm dI vrqoN tail designs can be used by trucking companies nvIN g`l ieh hY ik ieh tr`k vYstport nYcrl kyvl audoN hI kIqI jwvygI jdoN ik sbMDq sUby ienHW once the provincial regulations are updated. gYs ieMjxW nwl clxgy Aqy bI sI dy iclwvYk inXmW nUM ienHW Anuswr soD lYxgy[

siQq stko dy vu`f rYzIifaul PlIt ‘c Swml hoxgy[ stko dw kihxw hY ik BwvyN AYl AYn jI nwl c`lx vwly tr`kW Aqy hux c`l rhy fIzl ieMJGK Media Inc. #235, 8138 -128th St., Surrey BC V3W‘c 1R1 jxW dy KricAW Prk hY pr iesdw koeI Prk TF: 1-877-598-3374 n� Fax: 604-598-9264nhIN[ stko v`loN Awpxy PlIt nUM grInr (vwXwww.drkmag.com n E: info@drkmag.com UmMfl nUM swP suQrw r`Kxw) bxwaux leI Porits bI 12:36 PM sI Aqy ienlYNf kYnvrQ nwL sWJ pweI hY[

is coming in April... HowesDesiTruckingHalfPage_S14.pdf

2/13/14

Terms and Conditions: All ads are subject to approval of the publisher l The ad manuscripts, pictures, and logos are to be supplied by the advertiser l Extra charges shall apply where applicable All quoted rates are in Canadian dollars l HST/GST shall apply to all invoices billed l A minimum of 15 days notice is required, in writing, for any cancellation of contract l In consideration of all publications by “JGK Media Inc.”, the advertiser and agency agree to indemnify, defend, and hold the publisher harmless against expense, claim or loss arising out of such publication l JGK Media Inc.” reserves the right to printing the ad l

Three things you can absolutely count on: 1. The sun coming up tomorrow 2. A deer playing chicken with you on the turnpike 3. ULSD being a royal pain in your system all year long About Item #3? Howes can help. When the weather gets hot, Meaner Power Kleaner actively fights the loss of lubricity and excess wear responsible for premature part failure. To beat back the worst that ULSD can throw at you, count on Meaner Power Kleaner.

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Social Media and Trucking soSl mIfIAw Aqy tr`ikMg The question is not if you are using social media, rather it is if you are not, why not? Estimates are that by just next year, 2015, nearly 60% of the world’s population (approximately 4 billion users) use the Internet in one form or another. Given that statistic, and given the sheer numbers of people using social media, it seems blatantly obvious that social media use in the trucking industry should be on the rise too. While there are no specific statistics for how many truck drivers use social media, there’s little doubt that this population is likely not much different than the rest of the population. Internet access is widely available, even on the road, so social media is a medium worth paying attention to in the industry. It has also become rather apparent that social media is not a fad; rather, it is a growing communication tool and media. Just to give an idea of the widespread and expanding use of social media, the University of North Carolina at Pembroke’s, “The Brief History of Social Media” offers some fascinating statistics. 1997 – The World Wide Web had one million sites; Blogging begins; AOL offers instant messaging 2001 – Wikiepedia starts; Apple begins selling iPods 2002 – AOL had 34 million members; Friendster, a social networking site, opens 2003 – MySpace begins; LinkedIn begins; iTunes begins 2004 – Facebook begins; Flickr begins; Digg begins; Podcasting begins 2005 – YouTube begins 2006 – Twitter begins; Google had indexed more than 25 billion web pages, 400 million queries per day, 1.3 billion images, and more than a billion Usenet messages. 2007 – iPhone is here 2009 – estimates suggest ¼ of the world’s population uses the Internet 2011 - It was estimated Internet users would double by 2015 to a global total of some four billion users, or nearly 60 percent of Earth’s population. 2013 - YouTube topped one billion monthly users with 4 billion views per day, and launched paid channels to provide content creators with a means of earning revenue. Facebook user total climbed to 1.11 billion. Twitter had 500 million registered users, with more than 200 million active. Apple’s customers have downloaded over 50 billion apps and the company again improved iTunes, even as iPads were revolutionizing social games. Flickr had 87 million users and stored 8 billion photos, while Instagram had 100 million users storing 4 billion photos. LinkedIn had 225 million users, while MySpace had 25 million users. Pinterest had 48.7 million users, while WordPress hosted 74 mil14

- Michael Howe

ieh g`l nhIN ik qusIN soSl mIfIAw dI vrqoN krdy ho jW nhIN krdy Aqy jy nhIN krdy qW ikauN nhIN krdy[ ie`k AMdwzy Anuswr dunIAw dI vsoN dw 60% Bwv l`g Bg 4 iblIAn lok ieMtrnY`t dI iksy nw iksy Skl ‘c vrqoN krdy hn[ jy ieh AMkVy vyKy jwx ik dunIAw dy ieMny lok iesdI vrqoN krdy hn qW ieh vI smJ lYxw cwhIdw hY ik trìkMg ieMfstrI ‘c vI iesdI vrqoN krn vwilAW dI igxqI vDxI cwhIdI hY[ BwvyN ies pUrI igxqI dw qW pqw nhIN ik ikMny tr`kW vwLy iesdI vrqoN krdy hn pr bwkI dI AbwdI vWg trìkMg ‘c vI iesdw vwDw hI ho irhw hovygw[ kwrn ieh ik bwkI lokW vWg trìkMg vwly vI ies dunIAw qoN v`Kry nhIN hn[ ieMtrnY`t syvwvW qW hr QW imldIAW hn[ ieh syvw sVk ‘qy vI imldI hY[ies leI trìkMg ieMfstrI ‘c vI soSl mIfIAw vl iDAwn dyx dI loV hY[ ieh g`l vI swP ho geI hY ik soSl mIfIAw snk jW Awdq nhIN[ ieh ies qrHW dw sMprk dw swDn hY ijhVw idnoN idn vD irhw hY[ieh iks qrHW vDdw jw irhw hY ies sbMDI soSl mIfIAw dw sMKyp ieqhws d`sdy hoey pYNbrok dI XUnIvristI AwP nwrQ kYrolInw ny hr swl vD rhy hyT ilKy hYrwnIjnk AMkVy id`qy hn:

1997- dunIAw Br ‘c ie`k imlIAn vY`bsweItW sn[ ey E AYl ny qqkwlI mYsyijMg SurU kIqI 2001- iv`kIpIfIAw SurU hoieAw; AYpl ny AweI pOf vycxy surU kIqy 2002- ey E AYl dy 34 imlIAn mYNbr bx gey; nvIN nY`tvrikMg sweIt PrYNfztr SurU hoeI 2003- mweI spys, ilMkfyn Aqy AweI itaUn dI SurUAwq 2004- Pys bu`k, Pilkr, if`g Aqy pofkwsitMg cwlU 2005- XU itaUb cwlU 2006- tivtr dI SurUAwq; gUgl dy vY`b pyjW dI igxqI vD ky 25 iblIAwn ho geI, ijnHW ‘c hr roz 400 imlIAn kuAYrIz( pu`CW ig`CW) sn, 1.3 iblIAn iemyjz Aqy ies qoN ibnw iblIAn qoN vI v`D XUjnY`t mYsyjz AWauNdy jWdy sn[ 2007- ies swl AwieAw AweI Pon 2009- ie`k AMdwzy Anuswr ies swl q`k ivSv dw ie`k cOQweI ih`sw ieMtrnY`t dI vrqoN krn l`g ipAw[ 2011- ieh AMdwzw lwieAw igAw ik ieMtrnY`t dI vrqoN krn vwilAW dI igxqI 2015 q`k du`gxI ho jwvygI jwxI ik l`g B`g 4 iblIAn lok jW ies qrHW kih lE ik ku`l AbwdI dw 60% ies dI vrqoN krn l`g pvygw[ 2013- XU itaUb sB qoN au`pr sI ijs dI hr mhIny vrqoN krn vwly ie`k iblIAn sn Aqy ijsdy hr roz dy 4 iblIAn vIauz sn[ ies vloN AwriQk lwB leI pyf cYnl vI lWc kIqy gey[ Pys bu`k dI vrqoN krn vwilAW dI igxqI vD ky 1.11 iblIAn ho geI[ tiv`tr dy 500 iblIAn rijstrf vrqoN krn vwly sn ijnHW ‘c 200 imlIAn AYkitv sn[ AYpl dy gwhkW ny krIb 50 iblIAn AYp fwaUnlof kIqy Aqy kMpnI ny AweI itaUnW ‘c soD kIqI Aqy AweI pYfW soSl gymW ‘c kRWqI ilAWdI[ Pilkr ‘qy jwx vwilAW dI igxqI qkrIbn 87 iblIAn hY Aqy ies ny 8 iblIAn PotoAW stor kIqIAW hn[ jdoN ik ieMstwgrwm dy 100 imlIAn vrqoN krn vwly hn Aqy ies ‘qy 4 iblIAn PotoAW hn[ MARCH / APRIL 2014

Social Media and Trucking lion blogs. Dropbox had more than 100 million users with 1 billion files uploaded daily. Google+ had 343 million users. Reddit had 69.9 million monthly users, with 4.8 billion monthly page views. http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html Many in the trucking industry appreciate and understand the need to maintain an active and visible presence in social media. One of the early trucking industry social media adopters, and current leader on social media in the industry, is Allen Smith of Ask The Trucker (www.askthetrucker.com). Allen is an advocate for social media use by the industry. “Facebook is a tool we use heavily to communicate with those in the industry,” says Smith. For Smith, it’s about developing relationships, and social media has been a very effective means of doing this. Having your message spread is a bit of an art though. “It’s more than just posting a link and hoping people will see it and spread the word,” says Smith. “What you want to do is say something about the article/link to create interest enough for others to either comment, “Like” or share.” A key is to remember that most people are quite busy and information overload can be a turn off. Short and sweet is good, which is what makes Twitter interesting. “Twitter needs a Hook to get people to Click. Since you only have 140 characters, you need to be precise and to the intriguing point,” says Smith. While social media is great for industry advocates and commentators like Smith, it is also becoming more and more important for others in the industry. Trade associations, trucking companies, non-profit groups, and even governmental entities are all beginning to see the value of a meaningful social media presence. The British Columbia Trucking Association (BCTA), a relative newcomer to the social media arena, has embraced the tool and is working through the challenges associated with it to make it as effective as they can. BCTA has been using both Facebook and Twitter since July 2013, so though their experience is relative new they have some interesting insight. Shelley McGuinness, Communications Specialist for the BCTA, says they primarily use social media to promote “BCTA initiatives that we’d like the public to be aware of.” In the past, BCTA would depend on media releases for dispersing information. “Twitter is always on for sharing information about special workshops, events, or BCTA projects, like resources we’ve been developing for employers that we’d like to share with non-members,” says McGuinness. She also points out that BCTA is an association so it is used for those purposes, but thinks trucking companies might find both Twitter and Facebook particularly valuable for human resources, especially if they want to attract younger workers. For BCTA, the effectiveniss of their social media efforts has varied thus for. McGuinness says that Twitter has been fairly effective, though they are still experimenting with how best to use it. “The bulk of our members don’t have Twitter accounts, and since we are member-oriented, it is not the best way to communicate with them,” says McGuinness. “It is, however, another means of promoting awareness of both BCTA and the industry generally, which MARCH / APRIL 2014

ilMkfyn dI vrqoN krn vwilAW dI igxqI 225 imlIAn hY jdoN ik mweI spys ‘qy jwx vwilAW dI igxqI 25 imlIAn hYy[ ipMtrYst ‘qy jwx vwly 48.7 imlIAn, jdoN ik vr’f pRY`s ‘qy 74 imlIAn blwg hn[ frwpbwks dI vrqoN krn vwilAW dI igxqI 100 imlIAn qoN vI v`D hY Aqy ie`Qy hr roz 1 iblIAn PweIlW A`plof kIqIAW jWdIAW hn[ gUgl+ dI vrqoN krn vwilAW dI igxqI 343 imlIAn hY[ rYift dI hr mhIny vrqoN krn vwly 69.9 imlIAn hn Aqy 4.8 iblIAn pRqI mhInw dy pyj ivaUz hn[ not:ieh AMkVy hyT ilKI vY`bsweIt qoN leI geI hY: http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html trìkMg ieMfstrI ‘c bhuq swry ies iKAwl dy hn ik swnUM soSl mIfIAw ‘c pUrI qrHW ih`sw lYxw cwhIdw hY[ trìkMg ieMfstrI ‘c sB qoN pihlW soSl mIfIAw Apnwaux vwly ‘Awsk dI tr`kr’ Ask The Trucker (www.askthetrucker.com). vwly AYln simQ hn[ AYln simQ trìkMg ieMfstrI ‘c soSl mIfIAw dI vrqoN krn dy k`tV smrQk hn[simQ dw kihxw hY ik Pysbu`k ie`k bhuq vDIAw swDn hY ijhVw AsIN ies ieMfstrI ‘c AwpsI qwlmyl r`Kx leI vrqdy hW[simQ dw kihxw hY ik ies nwl AwpsI sbMDW ‘c vwDw huMdw hY Aqy ies vwDy leI soSl mIfIAw hI bhuq vDIAw swDn hY[ Awpxw sMdyS PYlwaux leI vI iksy klw dw loV hY[ simQ dw kihxw hY ,” ie`k ilMk post kr dyxw Aqy Aws r`Kxw ik lok ies nUM pVHx Aqy A`gy PYlwaux nwloN vI ieh swDn ikqy v`D hY[ ies qoN v`fI g`l ieh hY qusIN ieh cwhuMdy ho ik ies ilMk jW lyK nUM pVH ky lokW ‘c idlcspI hovy Aqy auh ies nUM lweIk jW SyAr krn[Xwd r`Kx vwlI g`l ieh hY ik lok Awpxy kMmW ‘c vDyry ru`Jy hoey hox kwrn aunHW kol lMby lyK pVHx dw smW nhIN[QoVHI jW vDIAw ilKq cMgI hY Aqy ieh tivtr nUM idlcsp vI bxwauNdI hY[tivtr ‘c ie`k hu`k hoxI cwhIdI hY qW ik lok ies nUM kilk kr skx[ikauN ik qusIN 140 krYktr hI ilK skdy ho ies leI quhwnUM ienHW QoVHy SbdW ‘c pRBwv pUrn g`l kihxI cwhIdI hY[“ soSl mIfIAw BwvyN simQ Aqy ies dI vkwlq krn vwilAW nUM bhuq cMgw lgdw hY pr ies dw mh`qv bwkI trìkMg ieMfstrI leI bhuq hY[ soSl mIfIey dI shI kImq nUM hux tryf AYsosIeySnW, trìkMg kMpnIAW, gYr lwB pwqrI sMsQwvW Aqy ie`QoN q`k ik srkwrI sMsQwvW vI BlI BWq smJx l`g peIAW hn[ soSl mIfIAw nUM huxy huxy Apnwaux vwilAW ‘c ibRitS kolMbIAw trìkMg AYsosIeySn (bI.sI.tI.ey) vI Swml hY[ ies sMsQw v`loN aunHW AOkVW nUM dUr krn dw Xqn kIqw jw irhw hY ijnHW dw ies nUM swhmxw krnw pY irhw hY[ julweI 2013 qoN bI sI tI ey v`loN Pysbu`k Aqy tivtr dI vrqoN kIqI jw rhI hY[ BwvyN auh ies Kyqr ‘c nvyN hn pr aunHW dI ies nUM Apnwaux ‘c pUrI idlcspI hY[ bI sI tI ey dI kimaUnIkysn spYSilst SYlI mYkigMnIz dw kihxw hY ik bI.sI.tI.ey dIAW pRwpqIAW Aqy kMmW kwrW qoN jwxU krvwaux leI hux soSl mIfIey dI vrqoN kIqI jWdI hY[ jdoN ik pihlW ieh kMm krn leI ipRMt mIfIAw ‘qy inrBr krnw pYNdw sI[ mYkigMnIz dw kihxw hY ik bI sI tI ey dIAW spYSl vrkSwpW jW pRojYktW sbMDI jwxkwrI dyx leI tivtr dI vrqoN kIqI jWdI hY Aqy ijhVy swDn AsIN mwlkW leI L`B rhy hW aunHW dI jwxkwrI ies sMsQw dy aunHW lokW nUM vI phuMcweI jWdI hY jo iesdy mYNbr nhIN[ aunHW dw kihxw hY ik bI sI tI ey ie`k sMsQw hY ies leI ies nUM ies qrHW dy audySW leI hI vriqAw jw irhw hY[ pr nOjvwn kMm krn vwilAW nUM l`Bx leI trìkMg kMpnIAW nUM cwhIdw hY ik auh tivtr Aqy Pysbu`k ‘qy vI jwx[ bI sI tI ey Anuswr soSl mIfIAw dy prBwv sbMDI aunHW dIAW koiSSW v`K v`K hn[mYkigMnIz Anuswr tivtr bhuq pRBwvSwlI irhw hY Aqy auh hux vI ieh Xqn kr rhy hn ik ies dI vDIAw FMg nwl iks qrHW vrqoN kr skdy hn[ aunHW dw kihxw hY ik swfy bhuq swry mYNbrW dw tivtr AkwaUNt nhIN hY[ ies leI AsIN swirAW nwL ies rwhIN sMprk nhIN kr skdy[ ies leI swnUM ies sbMDI jwxkwrI dyx dI loV hY[ ijhVI ik swfI pihl vI hY[ aunHW dw kihxw hY ik bhuq swry lok hr roz tvIt krdy hn ies leI trìkMg ieMfstrI ‘c sB qoN A`gy rihx leI ieh zrUrI hY ik AsIN srkwr jw hor lokW vloN id`qI geI soSl mIfIey dI jwxkwrI pRwpq krn leI ies ‘qy hr roz jweIey[ ausdw kihxw ik tivtr ‘qy jwx krky bhuq swrI jwxkwrI sbMDI mYnUM aunHW lokW nwloN pihlW hI pqw l`g jWdw hY ijhVy ik ies dI QW hor swDnW qoN jwxkwrI pRwpq krdy hn[ PlsrUp mYN ieh swrI Awpxy inaUz lYtr rwhIN horW nwL sWJI kr lYNdI hW[ ies qoN ibnw tivtr dI vDIAw g`l ieh hY ik qusIN 15

Social Media and Trucking is one of our mandates. “ “It is an excellent way to remain on top of trucking, government and local news, since most outlets tweet on a regular schedule, and we can receive (and relay) truckingrelated information very quickly,” says McGuinness. “I have learned things on Twitter before anyone in the office received news by other channels, and noted items I’d like to share with members in our e-newsletter. The other thing about Twitter is, you not only get news, you see people’s reaction to it.” On the other hand, BCTA is finding Facebook to be a bit more of a challenge because for Facebook to be effective photos are important. “Photos are not something we can provide day to day, so we are still experimenting here too” says McGuinness. The one thing McGuinness recommends for others considering jumping into the social media realm is to consider time commitments. “For a business, the time factor is a consideration. Facebook needs to be updated regularly (we’re not quite there yet) and Twitter can be informationoverload,” says McGuinness. “As someone else in the industry said to me, it’s a lot of work!” Another interesting approach to social media is how government entities use it to communicate messages with the transportation industry. The Province of Alberta uses social media to do just that. Donna Babchishin, Director of Communications for Alberta Transportation, indicates that Alberta Transportation’s Twitter feed (@ABTransComm) has been running for 2-3 years, 511 Alberta just celebrated its one year anniversary on Twitter, and they have a Facebook account focused on Ending Impaired Driving that is used minimally. @ABTRansComm is for road construction notices, traffic safety information, department press releases and @511Alberta is for road conditions, weather, incident reporting, traffic cameras, etc. Alberta has found it to be an effective way to send and receive information. According to Babchishin, they accept two-way communication and that is important. “I addition to road condition information, motorists will often tell us when lights are out on a freeway, or a guard rail is down, or a sign is toppled, etc…,” says Babchishin. Transportation Minister Drysdale even commented on the effectiveness of social media at the anniversary celebratin for 511 Alberta, saying, “Our Twitter site is now up to about 30,000 followers and these numbers are growing daily, as Albertans realize the wealth of information available to them about road conditions from 511 staff and their fellow Alberta travelers.” Minister Drysdale also commented, regarding the 511 Alberta Twitter account: - Gone are the days of sitting stopped on the highway wondering what’s going on up ahead that’s brought traffic to a halt. - A quick glance at Twitter will likely answer all your questions about the hold-up and probably even provide a few photos. - With Twitter, we are all potential traffic reporters, and 511’s Twitter site: @511Alberta is the perfect forum for sharing valuable information with fellow travellers about current road and traffic conditions. Babchishin also says that they “enjoy the updates from 16

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Social Media and Trucking the Trucker community. As frequent and experienced road users, they are a credible source of information on our Twitter feeds.” In addition, they are very pleased at the interest by the trucking industry in Alberta’s tweets. “We have noted that they not only Re-Tweet our road condition information and our incident reports, but they often Re-Tweet our safety tips for the benefit of all road users,” says Babchishin. “Please don’t tweet while driving. Get your passenger to tweet or pull over.” Trucking companies too are becoming more and more interested in utilizing the power of social media. Challenger, for example, has held social media accounts since 2011, including Facebook, Twitter, and even LinkedIn. Andrea Harris, Marketing Communications Coordinator for Challenger, says, “We have found it to be an effective way to communicate with many different audiences.” As one might expect in an industry with high turnover, recruiting is a focus of most marketing efforts. “We primarily use our social media accounts for communicating with current Challenger drivers, for driver recruiting purposes, to connect with customers and employees, announce company news, and promotional marketing materials,” says Harris. Overall, Challenger has found the use of social media to be beneficial to their communication efforts. “Through the use of social media, we’ve found new ways to interact with our audience and target markets,” says Harris. “We’ve utilized fresh and interesting means to market our products and services, provide an additional level of quality customer service, and even recruit new drivers and gain better insight into consumer actions in product markets that we provide services to (which provides us with constant updates on what our customers themselves experience).” Referring back to the commentary offered by Allen Smith and how social media can be used for advocacy, even within the trucking industry, there are a couple of interesting cases of social media success worth noting too. The Deaf Truckers United group on Facebook is an example of how social media was used to gather and unite individuals and then to create awareness for laws that they believed needed to be changed. According to Smith, “They started a petition, attended the 2012 Truck Driver Social Media Convention, and voiced their thoughts to Elaine Papp, Chief, Medical Programs Division, FMCSA, who was a keynote speaker at the convention.” Shortly after the convention, a decision was made by the FMCSA to grant 40 individuals hearing exemptions. http://www.insidefmcsa.com/medical/ fmcsa-grants-hearing-exemptions/ Much of their messaging success is directly related to the use of Facebook. Then, there’s also Truckers Against Trafficking (www.truckersagainsttrafficking.org). This is a group that began with a dream, to end the atrocities of modern day human slavery in the United States. “From no one even knowing what human trafficking was, to educating an entire industry (the trucking industry, along with the country) regarding the billion dollar business of forced prostitution and labor, the trucking industry has embraced this and is supporting it from all ends,” says Smith. Truckers Against Trafficking has used Twitter and Facebook as a large part of their campaign to create awareness and educate the masses. “Truck Drivers are now reporting suspicious prostitution of underage girls at truck stops,” says Smith. “Kylla Leeburg, one of the founders of Truckers Against Trafficking was a speaker at the 2012 Truck Driver Social Media Convention, sharing the awareness of Human Trafficking and how social media plays a part in that awareness.” There’s no doubt social media is more than a fad – it is an effecMARCH / APRIL 2014

swfy qoN kI Aws r`Kdy hn) AYln simQ dy khy SbdW nUM duhrwauNdy hoey ik soSl mIfIAw trìkMg ieMfstrI ‘c ikvyN shweI ho skdw hY, ie`Qy ieh d`sxw zrUrI hY ik ies qrHW dIAW ku`J imswlW imldIAW hn ijnHW qoN pqw lgdw hY ik ies nwl ku`J trìkMg kMpnIAW ikvyN kwmXwb hoeIAW[ fY`P tr`krz XUnweItf gru`p jo Pysbu`k ‘qy vI hY ie`k AijhI audwhrx hY ijs qoN pqw lgdw hY ik soSl mIfIey dI vrqoN krky ikvyN lokW nUM nwl joiVAw igAw Aqy aunHW nUM kwnUMnI jwxkwrI id`qI geI[ simQ Anuswr aunHW ny ie`k ptISn SurU kIqI, 2012 dI tr`k frweIvr soSl mIfIAw knvYnSn ‘c gey Aqy AYP AYm sI AYs ey dy mYfIkl pRogrwm fvIzn dy muKI eIlyn pYp, jo ies dw mu`K bulwrw vI sI nUM Awpxy ivcwr id`qy[ knvYnSn qoN bwAd CyqI hI AYP AYm sI AYs ey v`loN 40 lokW nUM suxvweI qoN Cot dyx dw PYslw kIqw[aunHW v`loN mYsyijMg krn dI kwmXwbI dw kwrn is`Dw Pysbu`k dI vrqoN krn nwl juiVAw hoieAw sI[ ies qoN ibnw trìkMg AgyNst trYiPikMg nWA dI sMsQw vI hY[(www.truckersagainsttrafficking.org). ieh ie`k AijhI sMsQw hY ijsdw ieh suPnw sI ik AmrIkw ‘coN Ajoky zmwny ‘c ho rhy mnu`KI gulwmI vrgy AiqAwcwrW nUM Kqm krnw hY[ simQ dw kihxw hY ik trìkMg ieMfstrI ny ies kMm nUM ApxwieAw Aqy hr qrHW mdd kIqI ijs bwry ies smyN q`k trìkMg ieMfstrI Aqy dyS vwsIAW nUM ieh vI nhIN sI pqw ik ihaUmYn tRYiPikMg (mnu`KI vpwr) kI hY, ijs dw iblIAn fwlrW dw kwrobwr hY Aqy ijs ‘c zbrI vysvwgmnI Aqy mzdUrI krweI jWdI hY[ Awm lokW nUM swvDwn krn leI trìkMg ieMfstrI ny tivtr Aqy Pysbu`k dI shwieqw leI qW ik Awm lokW nUM dìsAw jwvy Aqy ies ivru`D lwmbMd kIqw jw sky[ simQ dw kihxw hY ik tr`k KVHn vwly QwvW ‘qy CotI aumr dIAW lVkIAW ijnHW qoN vysvwgmnI krvweI jWdI hY, sbMDI tr`k frweIvr AiDkwrIAW nUM irport kr idMdy hn[tr`krz AgyNst trYiPikMg dI 2012 dI tr`k frweIvr soSl mIfIAw knvYNSn ‘c kYlw lIbrg jo ies sMsQw dy sMsQwpkW ‘coN ie`k hY, mu`K bulwrI sI[ aus ny ies knvYNSn ‘c ieh dìsAw ik soSl mIfIey dw ies muihMm ‘c kI rol hY[ ies ‘c koeI S`k nhIN ik soSl mIfIAw kyvl ie`k

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Social Media and Trucking tive communication tool if used efficiently and wisely. Trucking companies, industry experts, non-profit advocacy groups, governments, trade associations, and even this writer use social media to disperse important messages. It’s time for the rest of the trucking industry to embrace social media too. Follow Mike on Twitter @TruckingDC and Like Mike on Facebook at www.facebook.com/TruckingPoliticsMore

snk jW vihm hI nhIN irhw sgoN jy ies nUM smJdwrI nwl vriqAw jwvy qw ieh sMcwr dw ie`k bhuq vDIAw swDn hY[ ieh lyK dw lyKk hI nhIN sgoN tr`ikMg kMpnIAW, ieMfstrI mwihr, nwn prwiPt AYfvokysI gru`p, srkwrW, tryf AYsosIeySnW vI mh`qvpUrn sMdyS dyx leI soSl mIfIey dI hI vrqoN krdy hn[ mweIk nUM Twitter @TruckingDC ‘qy Pwlo kro Aqy Facebook at www. facebook.com/TruckingPoliticsMore lweIk kro

Social Media will Become Even More Important in the Coming Years

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20 Statistics That Will Drive 2014 Marketing Strategies For 2014, and subsequent years, marketers are predicting that social media will begin to take center stage. Now, more than ever, social media platforms will be a necessity, rather than a luxury, for all businesses, large or small. Digital asset management firm WebDAM concluded that more and more organizations are allocating larger budgets for online presence. Branding, sales, awareness of products and services, and custom content will become increasingly important as companies fight to win customer mind share in the digital marketplace. What to expect 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix Social media: Social media marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. Email: Social sharing buttons in mail increase click-through rates by 158%. Events: 67% of B2B content marketers consider event marketing the most effective strategy. PR: 73% of reporters think press releases should include images. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. What to consider for your digital audience Inbound marketing delivers 54% more leads than traditional outbound marketing. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. 55% of marketers increased their digital marketing budget this year. Visual content is processed by the brain 60,000 times faster than text. Videos on landing pages increase conversion by 86%. 65% of people are visual learners, so there will be an industry-wide shift toward to employing visual content in marketing initiatives.

2014 dy JukwA soSl mIfIAw dI mh`qqw sbMDI cwnxw pwauNdy hn[ 2013 dy Kqm hox qoN pihlW hI mMfIkrn krn vwilAW ny Agly swl ‘c soSl mIfIAw v`loN inBweI jwx vwlI mu`K BUimkw sbMDI socxw SurU kr id`qw sI[ ieh kyvl SukInI vwlw hI nhIN rhygw, sgoN ieh 2014 dI mwrkiitMg nIqI dw Aiq zrUrI Bwg bx jwvygw[ ifjItl AYst Prm WebDAM dw kihxw hY ik Agly swlW ‘c soSl vYb Kws sQwn ‘qy phuMc jwvygI ikauN ik kMpnIAW v`loN Awpxy auqpwdW sbMDI jwxkwrI dyx leI Awpxy bjtW ‘c ies sbMDI kwPI Dn r`Kx dIAw XojnwvW hn[ AsIN kI Aws r`Kdy hW * 78% mu`K pRbMDkW dw iKAwl hY ik Biv`K dI mwrkIitMg ‘c kstm kMntYNt vrqI jwvygI[ * ifjitl mwrkIitMg ‘qy ienHW dIAW tImW v`loN 135 imlIAn fwlr dw Krc kIqw jwvygw[ * 2015 q`k smu`cI mwrikt dIAW AYfW dw 25% ih`sw ieMtrnYt rwhIN hovygw[ mwrikt dy nvyN JukwA soSl mIfIAw Agly 5 swlW ‘c soSl mIfIAw mwrkIitMg dw bjt du`gxw ho jwvygw[ * kntYNt: l`g B`g 50% kMpnIAW kol hux kntYNt mwrkIitMg ivDIAW hn[ * eI- myl: ies dI igxqI hux pihlW nwloN 158% vD geI hY[ * eIvYNts: B2B kntYNt mwrikt vwilAW ‘coN 67% ieh smJdy hn ik eIvYNt mwrkIitMg sB qoN pRBwvSwlI hY[ * pI Awr: irportrW ‘coN 73% dw iKAwl hY ik pRYRys irlIzW ‘c iemyj vI hoxy cwhIdy hn[ * pI pI sI : pI pI sI mwrikt (auh ijhVy pyA pr kil`k AYf krdy hn) krn vwilAW ‘coN 72% dw socxw hY ik 2014 ‘c iesdw bjt vDwieAw jwvygw[ * AYs eI E: AYs eI E (src ieMjn AwptImweIzySn) bhuq zrUrI hyY - gUgl AwrgYink dy trYiPk dw src dw irzlt pihlI ilst kIqI AweItm ‘qy jWdw hY[ quhwnUM Awpxy ifjItl drSkW leI kI socx dI loV hY * ienbwaUNf mwrkIitMg cwlU AwaUtbwaUNf mwrkIitMg nwloN 54% vwDU lIf idMdI hY[ * 2013 ‘c 52% mwrikt krn vwilAW nUM Pysbu`k rwhIN gwhk l`By hn[ * 43% mwrikt krn vwilAW nUM 2013 ‘c ilMkfyn rwhIN gwhk imly [ * B2B kMpnIAW ijhVIAw blwg krdIAW hn nUM blwg nw krn vwlIAW kMpnIAW nwloN 67% v`D lIf imlIAW hn[ * 55% mwrkItr ies qrHW dy hn ijnHW ny ies swl Awpxw ifjItl mwrkIitMg bjt vDwieAw hY[ * ikhw jWdw hY ik ilKI hoeI g`l nwloN vyKx vwlI cIz ‘qy idmwg 60,000 guxW qyzI nwl Aml krdw hY[ * lYNifMg pyjz ‘qy kIqI geI vIfIE knvrSn ‘c 86% dw vwDw krdI hY[ * 65% lok ivjUAl lrnr hn, ies leI auh mwrkIitMg ‘c ivjUAl kntYNt dw bdlwA ilAwaux leI shwiek hoxgy[

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Trucking with

By: PASH BRAR

Taking Your Losses

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n trucking, as with every industry, there are unexpected losses which can occur. As I called drivers and owners of trucking companies to discuss the topic of losses, I found everyone to be very passionate and eager to share their experiences. The industry is always changing. One Canadian company I know was hauling wood chips and very successful at it. But then suddenly, the industry changed. Lumber was not in high demand, the USA added tariffs, and no one needed hauling. The company slowed significantly, and was eventually shut down. The trucks and trailers were all sold off. No one could have predicted the change to come at the time, and a once successful company, is lost for good. The transportation business is cyclical. Every few years there can be an expected slowdown for the entire industry. For example, a recession hits, and suddenly the demand for goods and services goes down. There are not as many loads, and not as much equipment bought or sold. Truck and trailer manufacturers will respond accordingly to the demand, and factory production is slowed down. Jobs are lost in trucking for lack of loads, jobs are lost in manufacturing due to less demand, and sales people will suffer a significant decrease in sales and loss of commission salary. Exchange rates affect the sales of trucks, trailers and much heavy equipment. Currently, the Canadian dollar which used to be par to the American dollar, has dropped. When the exchange rate is different, the price of trucks and trailers is also different. The majority of trucks and trailers are manufactured in the USA and Mexico. Once it is brought in to Canada and the exchange rate has changed, the price of the equipment also changes. For example, a truck that was quoted a price last week is now suddenly thousands of dollars more. Consumers take a loss if they didn’t lock in a price at the right exchange rate. Sales people and dealerships take a loss for those who don’t like the new higher price and opt not to buy. Not having proper insurance coverage can account for large losses in transportation. One insurance company I know quoted a low rate to a trucking company. The trucking company didn’t know the rate was low due to a clause that the insurance agent did not point out. The clause stated that the driver of the truck had to have 10 - Pash Brar B.A. Pash is a mobile leasing representative with Auto One Leasing LP in Vancouver. She has a banking, collections and accounting background. She specializes in importing vehicles and trailers from the USA.

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We have moved to our new building in Delta

MARCH / APRIL 2014

Taking your Losses

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We use Genuine Transmission & Differential Parts

years of experience. The driver with less than 10 years driving experience lost the load in an accident and the cargo insurance did not cover the lost load. The trucking company is currently suing the insurance agency who issued the low cost policy. The trucking company have basically lost everything as the load was a few hundred thousand dollars. All clauses of insurance must be read and understood. Know what you are hauling and have proper insurance for it. I know one company who picked up a sealed container from a dock. They had no idea it had electronics in it. The trailer caught on fire and the whole load was lost. The trucking company had no electronics coverage and had to pay a huge sum to cover the entire lost load. Clean up costs for an accident can be very high. Many insurance policies don’t provide enough coverage for the full costs of a cleanup. One company lost their load on a mountain side and were charged an extra $40,000 out of their pocket to pay for the cleanup and environmental impact. It may be a good idea to have an umbrella policy to cover beyond your regular insurance, and to have your cleanup cost coverage as high as possible. Having a trucker in a family can be a loss to their loved ones. The trucker may be gone for long periods of time and not get to spend much time with their family. Only a few days a month might be spent together. It can be a very hard life to be away from loved ones for long periods. Drivers can go from highway to local driving, but then they will take a loss of pay. There are so many more losses in the trucking industry; Not getting paid after hauling, having drivers quit and go elsewhere, downtime for equipment repair and maintenance, employees trying to steal your client base and try to start their own company, competition luring away drivers , losing loads to competition and there is a big issue with undercutting to get loads. The industry can be ruthless for those who are unprepared. Sometimes the unexpected occurs, but handling losses is part of transportation and will never change.

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MARCH / APRIL 2014

Desi News

Volvo Trucks Introduces Interior and Exterior LED Lighting for North American Models In-cab LED lighting is now standard across Volvo Trucks’ North American vehicle lineup. Optional LED headlamps, designed for better visibility and longer life, are now available for the Volvo VNL and VNX. Both the LED interior lighting and LED headlamps are available for order. The solid-state LED interior lights and headlamps consume oneeighth the energy required of standard incandescent lighting and are designed for a significantly longer life. The optional LED headlamps from Truck-Lite Co., LLC, available on the Volvo VNL and VNX, models significantly improve visibility through an expanded beam pattern and light coloring similar to daylight. The headlamps also feature a lens coating to resist hazing and yellowing. Standard interior LED lighting on Volvo VNM, VNL, VNX, VHD and VAH models provide far longer life than standard bulbs while also placing less strain on the truck batteries than incandescent lighting. Red LED reading lamps are also avail-

able with the interior combination lamps, providing reading capability at night without sacrificing forward visibility. “In addition to improved efficiency and visibility compared with incandescent lighting, LEDs are designed to last far longer, so use of LED lighting can help reduce vehicle downtime and potential CSA violations,” said Jason Spence, Volvo Trucks product marketing manager. Volvo Trucks North America’s operations and products are guided by the company’s three core values: Quality, Safety and Environmental Care. The Volvo VNM, VNL, VNX, VHD and VAH trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland. The New River Valley Plant is certified to ISO50001 energy standards. Both plants are certified to ISO14001 environmental and ISO9001 quality standards. The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 110,000 people, has production facilities in 19 countries and sells its products in more than 190 markets. In 2013, the Volvo Group’s sales amounted to $41.5 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm and are traded OTC in the U.S. MARCH / APRIL 2014

Desi News

GAO Review Reinforces Industry Concerns on Safety Data A recent Government Accountability Office review of the Federal Motor Carrier Safety Administration’s CSA safety monitoring program reinforces industry concerns with the program and calls for reform, according to the American Trucking Associations. The report found that FMCSA lacks sufficient safety performance data on most carriers to reliably compare them with other carriers. This is a particularly acute problem for small carriers who comprise more than 95% of the industry. Further, according to an ATA press release on GAO’s report, for CSA

to be effective in identifying carriers more likely to have a crash, the violation data used by the system should have a relationship to crash risk. However, for the vast majority of violations, FMCSA has not demonstrated the relationship between violation groups and motor carrier crash risk due, in part, to the lack of data. According to GAO’s analysis, of those with sufficient data, only 13 violations consistently had some association with crash risk and only two “had sufficient data to consistently establish a substantial and statistically reliable relationship with crash risk across all (of their) tests.” “Given

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GAO’s findings, FMCSA should remove all carriers’ scores from public view,” said Dave Osiecki, ATA executive vice president and chief of national advocacy. “Since scores are so often unreliable, third parties are prone to making erroneous judgments based on inaccurate data, an inequity that can only be solved in the near term by removing the scores from public view.” The report also calls into question FMCSA’s intention on using CSA data as a basis for its Safety Fitness Determination rulemaking, scheduled for later this year. “Basing a carrier’s safety fitness determination on limited performance data may misrepresent the safety status of carriers, particularly those without sufficient data from which to reliably draw such a conclusion” the report said. Osiecki said it would “clearly be improper for FMCSA to proceed with its plan to base carrier safety fitness determinations on data from the system, until the problems identified by GAO have been rectified.”

‘Flexible’ HOS Provisions to be Examined by New Research

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New research could help federal regulators add more “flexibility” to the latest truck driver hours of service rules, according to Federal Motor Carrier Safety Administration director Anne Ferro. As reported by the Journal of Commerce, FMCSA this year plans a pilot project to test the impact of split sleep periods on truck drivers. That pilot test will build on an FMCSA study released in late 2012 that found sleep periods of five hours split between night and day were better for drivers than a 10-hour daytime sleep period. By using technology “on display and in full use today” such as electronic logging devices and in-cab driver monitoring, FMCSA could test the impact of allowing drivers to split 10-hour rest periods, reports JOC. Industry groups, including the American Trucking Associations, are eager and willing to participate in the pilot project, Ferro said. Currently, drivers are required to spend 10 hours off duty after 14 hours of work, including up to 11 hours of driving. Drivers also must take a half-hour rest break after eight consecutive hours of work. MARCH / APRIL 2014

Desi News

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AYP AYm sI AYs ey v`loN lckIly AYc E AYs dIAW SrqW sbMDI GoK hovygI

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of DEAL

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International 9000 Series, Eagle 05-09, OE Style RADIN127A OE# 2588058C91

International Prostar 08-12, OE Style RADIN137A OE# 2601433C91

$799.99*

$799.99* Radiators

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Peterbilt 579 An Overview

LOWEST COST OF OPERATION Aerodynamics Peterbilt innovations reduce operating costs With the 579, the combination of aerodynamic innovation and powertrain optimization delivers confidence and efficiency for the most cost-conscious companies. Designed for the best aerodynamic performance, we used Computational Fluid Dynamics to test, refine and validate. Peterbilt’s flexible Aero Packages provide the right combination of fairings, skirts and closeouts to exceed application-specific aerodynamic requirements. Available in a day cab, or with detachable sleeper, that adds versatility and longevity of a second life for highest resale value.

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RELIABILITY AND DURABILITY

TECHNOLOGY

FIT AND FINISH

SMARATNAV™

Built to last

Moving forward

The Model 579 is built to last. We made the new aluminum cab solid and durable, with the highest quality fit and finish. An in-mold process embeds color directly onto the dash for a long-lasting finish that virtually eliminates fading, scratching and peeling. Electrical wiring carriages support wiring and reduce wear and tear, adding to the overall durability of the components.

The Platinum interior features the revolutionary SmartNav system, an integrated, infotainment system. SmartNav features a 7-inch touch screen that provides real-time vehicle monitoring, a truck-specific Garmin navigation system, hands-free Bluetooth® connectivity, voice recognition, a fully integrated audio system with satellite radio as well as MP3, USB and iPod® capabilities.

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plYtInm ieµtIrIAr ‘c vDIAw smwrtnYv isstm hY[smwrtnYv ‘c 7 t`c skrIn hY ijhVw vhIkl ƒ mOnItr krdw hY[ ies ‘c ie`k Kws iksm dw gwrimn nyvIgySn isstm, hYNfz PrI blUA tu`Q kOnYkitivtI, Avwz pCwnx vwlw, purI qrHW iek`Tw AwfIE isstm ijs ‘c ryfIE qoN ibnw AYm pI 3, XU AYs bI Aqy AweIpOf vrgIAw suivDwvW hn[ MARCH / APRIL 2014

STOP IN TO SEE THE INNOVATION FOR YOURSELF MARCH / APRIL 2014

Barnes Harley-Davidson速 8859 201 Street, Langley BC V2Y 0C8 www.barneshd.com WWW.BARNESHD.COM (604) 534-6044

OPERATOR COMFORT AND PRODUCTIVITY

SAFETY

CAB The space to excel By designing our new cab around the driver, we’ve created an environment that drivers want to be in. The result is a spacious and ergonomic cab interior designed to put everything in reach and with the driver in mind. A new driver display package features large, easy-to-read, operationcritical gauges. The multi-function steering wheel features convenient access to cruise control and audio controls. Switches are backlit for enhanced nighttime visibility. Peterbilt’s SmartNav system, an integrated telematics and infotainment system, provides real-time truck monitoring, truck-specific navigation, hands-free Bluetooth connectivity and satellite radio.

SLEEPER A home on the road The Model 579 features a generously sized sleeper that combines comfort with productivity in an ergonomic business area. The bunk holds an 82-inch mattress, the largest in the industry, and provides the amenities of home that Peterbilt is known for. An innovative television mount accommodates flat-screen TVs on a convenient swivel. Abundant overhead storage spaces are thoughtfully designed and contribute to more flexible organization. Strategically placed LED lighting creates a pleasant ambiance for reading and working and saves battery life.

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FORWARD LIGHTING Visionary engineering To ensure the headlamps on the 579 were the best and the brightest, our engineers traveled to 10 countries and logged countless hours of research, testing and improving. The results are headlamps and fog lamps that have the best down-road visibility and coverage in the industry. Designed for a consistent beam distribution and exceptional overall road coverage, our headlamps deliver a homogenous pattern and less eye fatigue. A large, one-piece windshield aids visibility and standard air-disc brakes significantly reduce stopping distances.

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For detail information, visit: www.peterbilt.com/products/on-highway/579/

MARCH / APRIL 2014

Thirsts for adventure, not fuel. Experience more with the best in class fuel economy from the 2014 Mercedes-Benz GLK 250 BlueTEC 4MATIC ™. Its diesel engine produces 200 hp and 369 lb-ft of torque, so any destination is within reach. Book a test drive today at Mercedes-Benz Langley. The 2014 GLK 250 BlueTEC 4MATIC™. Total Price $46,515*.

Mercedes-Benz Langley

20801 Langley Bypass Langley, BC Tel: 604.533.1205 | mercedesbenz-langley.ca

© 2014 Mercedes-Benz Canada Inc. 2014 GLK 250 BlueTEC 4MATIC ™ shown above., has a total price of $46,515. **Total price for advertised vehicle of $46,515 includes MSRP of $43,500, Freight/PDI of $2,395, dealer admin fee of $495, air-conditioning levy of $100, EHF tires, filters, batteries of $25. Vehicle license, insurance and registration are extra. Dealer may lease or finance for less. Offers may change without notice and cannot be combined with any other offers. Please visit Mercedes-Benz Langley or www.mercedesbenz-langley.ca for exact pricing details. MARCH / APRIL 2014 29

Volvo Trucks. Driving Progress

CMY

“The D16 fuel economy is huge - 2 mpg savings means around $20000/truck.” “We run 54 power units – 48 of which are now Volvo. We transport fuel in b-trains in a demanding environment throughout Alberta and BC. What became apparent very quickly with our Volvo D16s is that our round trip fuel consumption came in considerably less than with our previous fleet. The D16 is a bulletproof engine – we have experienced savings all around – from fuel economy, downtime, and maintenance to driver safety and loyalty. Our 9 cents/mile is approximately 40% of what we were experiencing before we changed to Volvo. It’s just a phenomenal product.” Mark Taylor, Western Canada Regional Manager, Flying J Canada Transport Test drive Volvo advantages at your nearest Volvo dealer. Visit us at volvotruckscanada.com ©2014 Volvo Group North America, LLC

MARCH / APRIL 2014

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jMgwl nyVy nw l`gy

MARCH / APRIL 2014 www.kingpintrailers.ca

Surrey, BC: 19415 94th Avenue (Tom Taylor): 604.882.8627 / 604.805.0648 Edmonton, AB: 15210 Yellowhead Tail 1.800.661.5960 Calgary, AB: 1504 - 41 Ave SE (Dave): 1.403.801.5642

CARB kwrb

California Air Resources Board kYlIPornIAw eyAr irsorsz borf

What does CARB stand for? The California Air Resources Board, also known as CARB or ARB, is the “clean air agency” in the Government of California. Why was CARB introduced? The Government of California introduced CARB to attain and maintain healthy air quality. It is also used to conduct research into the causes of and solutions to air pollution. It systematically attacks the serious problems caused by motor vehicles, which is a major cause of air pollution in the State of California. Since its formation, the ARB has worked with the public, the business sector and local governments to protect the public’s health, the economy and the state’s ecological resources through the most cost-effective reduction of air pollution. When was it established? It was established in 1967 when the Mulford-Carrell Act was signed by then governor Ronald Reagan, It combines the Bureau of Air Sanitation and the Motor Vehicle Pollution Control Board. CARB is a department within the cabinet level California Environmental Protection Agency. Why is it only permitted in California? Since California is the only state that had the agency before the passage of the Federal Clean Air Act, it is the only state that is permitted to have such a regulatory service. Other states can either follow the standards set by CARB or use federal ones; but cannot set their own. What are the goals of CARB? The stated goals of CARB include attaining and maintaining healthy air quality; protecting the public from exposure to toxic air contaminants; and providing innovative approaches for complying with air pollution rules and regulations. What are the compliance requirements for heavier trucks? Heavier trucks with a gross weight greater than 26,000 pounds would have two primary ways to comply. Fleets could comply with the compliance schedule by engine model year or could use a phase-in option that is more flexible. What is the small fleet option? The small fleet option requires small fleets to meet PM filter requirements starting January 1, 2014 and defers truck replacements until January 1, 2020 or later for heavier trucks (greater than 26,000 lbs). To use this option, heavier vehicles in the fleet must comply with the following schedule: One vehicle must have a PM filter by January 1, 2014 Two vehicles must have PM filters by January 1, 2015 Three vehicles must have PM filters by January 1, 2016 The PM filter requirements can be met by either installing the highest level PM filter retrofits that have been verified by the ARB or with PM filters that are standard equipment on 2007 model year or newer engines. Vehicle replacements begin January 1, 2020 on the same model 32

- Sonia Nanda

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MARCH / APRIL 2014

CARB year schedule as other fleets. You can also delay heavier truck replacements until January 1, 2023 if you show that all of your heavier vehicles are equipped with PM filters by January 1, 2014. Small fleet owners must have reported their vehicle information no later than January 31, 2014 to use these options and to demonstrate compliance. How do I comply with the small fleet option? If you own, two or three trucks, you must show that one truck had a PM filter by January 1, 2014. You will need to report information about the truck and PM filter that was installed by the January 31, 2014 reporting deadline. You will need to report annually until all trucks are equipped with PM filters. Starting January 1, 2020 you will need to upgrade to 2010 model year engines. The compliance requirements are summarized in the table below: Optional Small Fleet Compliance Schedule for Heavier Vehicles January 1, 2014 One truck must have a PM filter installed January 1, 2015 Two trucks must have a PM filter installed January 1, 2016 All three trucks must have a PM filter installed January 1, 2020 Replace all 1999 or older model year engines January 1, 2021 Replace all 2000-2004 or older model year engines January 1, 2022 Replace all 2005-2006 or older model year engines January 1, 2023

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Learn more about the brands we carry at www.cbsparts.ca

MARCH / APRIL 2014

CARB All trucks must have 2010 model year engines If all trucks have PM filters before January 1, 2014, compliance for those trucks is extended until 2023. When is the regulation implemented? The Truck and Bus Regulation was adopted in 2008 to clean up harmful emissions from nearly all heavy-duty diesel trucks operating in California. The regulation was amended in 2010 to provide economic relief to truckers affected by the recession, particularly small fleets, by delaying the first compliance requirements by one year and extending the time the truck could be operated before needing to be replaced. The regulation requires most heavy trucks in California to install soot (diesel particulate) filters or upgrade to newer models with filters by January 1, 2014, and that nearly all trucks have them installed by January 1, 2016. What are the penalties associated with not complying? Civil penalties can range from $300 to $10,000 per vehicle per day. ARB may obtain a judgment in superior court and can place liens on assets, real estate or personal property such as vehicles and other assets. At the request of ARB, the California Highway Patrol may remove the vehicle in violation in service or the Department of Motor Vehicles (DMV) can issue a vehicle license title stop. A DMV vehicle license title stop will prevent registration, renewal or transfer of your vehicle(s). ARB may file a tax offset request with the Franchise Tax Board for any amount owed to unpaid violations. Where can I get more information and assistance with in regards to CARB? You can call us at our toll free number at 1-800-965-9839 if you need assistance or want more information.

jnvrI 1, 2023 - swry tr`kW ‘c G`to G`t 2010 mwfl dy ieMjx hox jy swry tr`kW ‘c pihlI jnvrI 2014 qoN pihlW pI AYm iPltr hn ies qrHW dy tr`kW leI Srq dI imAwd 2023 q`k vDw id`qI geI hY[ inXm kdoN lwgU kIqy gey? tr`k Aqy b`s rYgUlySn 2008 ‘c Apxwey gey qW ik l`g B`g swry v`fy fIzl tr`k jo kYlIPornIAw ‘c cldy hn qoN inkldy DUMeyN qoN vwXUmMfl nUM swP suQrw r`iKAw jw sky[ pr ies inXm nUM 2010 ‘c soiDAw igAw qW ik mMdy nwl jUJ rhy tr`k mwlkW, Kws krky Coty PlIt tr`k mwlkW nUM rwhq id`qI jw sky[ ies leI ies inXm nUM lwgU krn leI ie`k swl dw smW vDw id`qw igAw[ ienHW inXmW Anuswr kYlIPornIAw dy hYvI tr`kW leI ieh lwzmI sI ik pihlI jnvrI 2014 q`k fIzl dy DUMeyN dI kwlK nUM rokx leI inXmq iPltr lw lYx jW nvyN mwflW Anuswr A`pgryf kr lYx[ ies dy nwl ieh vI ikhw igAw hY ik pihlI jnvrI 2016 q`k swry hI ieh lw lYx[ ienHW hukmW dI aulG M xw krn vwly nMU kI szw hovg y I? ieh jurmwnw pRqI vhIkl hr roz 300 fwlr qoN 10,000 fwlr q`k ho skdw hY[ ies qrHW dy kysW ‘c ey Awr bI au`c AdwlqW qoN mnzUrI lY ky Ac`l jwiedwd , vhIkl jW hor AswisAW ‘qy lIAn vI pw skdI hY[ ey Awr bI v`loN kihx ‘qy kYlIPornIAw ptrol aus Kws vhIkl nUM hweIvyA ‘qy c`lx qoN rok skdI hY[ ifpwrtmYNt AwP motr vhIklz ( fI AYm vI) aus vhIkl nUM stwp lwiesMs dy hukm jwrI kr skdw hY[ fI AYm vI v`loN jwrI kIqy gey stwp lwiesMs kwrn vhIkl dI rijstrySn, irnIaul jW trWsPr rok id`qI jWdI hY[ aulMGxw kwrn kIqy gey jurmwny vsUlx leI ey Awr bI PRWcweIz tYks borf kol nw qwrI geI jurmwny Awid dI rkm sbMDI iSkwieq kr skdw hY[ kwrb sbMDI vDyry jwxkwrI Aqy shwieqw ik`QNo imldI hY? jy quhwnUM vDyry jwxkwrI dI loV hY qW qusIN tol PrI nMbr 1-800965-9839 ‘qy &on kr skdy ho[

We are excited to announce our NEW FACILITY

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28739, Fraser Hwy COMING SOON! 35

Desi News

Walmart Unveiled Futuristic Tractor Trailer Concept

You’ve never seen a transport truck quite like this. Walmart created a concept truck to maximize efficiency on the road, and the result is something that looks a little more spaceship than tractor-trailer. Walmart Corporate announced the project Feb. 17 during a meeting to report on progress with reaching the company’s sustainability goals. Chris Sultemeier, senior vice president and head of corporate transportation services

EGR COOLERS

TIG welded 304L stainless walled tubes Cummins ISX - Mercedes - Volvo

for Wal-Mart, said the company also has agreed to buy 2,000 hydrogen-fueled forklift trucks for use in its U.S. and Canadian distribution centers, the Transport Times reported. In 2005, Wal-Mart set a goal of doubling the efficiency of its truck fleet by 2015. Sultemeier said the company reached 80% of its goal by purchasing more fuel-efficient trucks and finding ways to ship more goods in less space and using fewer trucks. The company uploaded a video of the truck on YouTube and described it as the

EGR VALVE

“latest in (their) fleet efficiency program.” The Walmart Advanced Vehicle Experience, or WAVE, concept truck is … (a) oneof-a-kind prototype offers a whole package of firsts. The tractor has very advanced aerodynamics and is powered by a prototype advanced turbine-powered, range-extending series hybrid powertrain. The trailer is made almost exclusively with carbon fiber, saving around 4,000 pounds which can then be used to carry more freight. Courtesy of The Blaze

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MARCH / APRIL 2014

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MARCH / APRIL 2014

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HEAVY TRUCK COLLISION

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PARTS SERVICE INSTALLS AVAILABLE FOR THE FOLLOWING

NEW

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Tooth Sensitivity

dMdW dI sMvydnSIlqw

What are sensitive teeth? sMvydnSIl dMd kI huMdy hn ? Does the taste of ice cream or a sip of hot coffee sometimes kI kdy grm kOPI dw Gu`t pIx Aqy AweIs krIm Kwx nwl quhwfy cause a painful experience for you? If you’ve ever suffered a dMd duKdy hn? jy kdy koeI grm jW TMFI cIz quhwfy dMd jW dMdW ‘c painful sensation in your teeth from drinking or eating somedrd mihsUs huMdI hY qw quhwfy dMd sMvydnSIl hn[ dMdW dIAW KoVHW thing hot or cold, then you may have sensitive teeth. Cavities Aqy Bury dMd hox kwrn ieh sMvydnSIlqw ho skdI hY[ pr jy quhwfy and fractured teeth can cause sensitive teeth. But if your dentist dMdW dy fwktr ny ies qrHW dw kwrn nhIN d`isAw qW tu`tw hoieAw has ruled these problems out, then worn tooth enamel, a cracked dMd, dMd ‘qy jMmI pypVI jw iksy dMd dI nMgI jVH vI iesdw kwrn tooth or an exposed tooth root may be the cause. Sensitivity may ho skdI hY[sMvydnSIlqw nUM ies qrHW vI ibAwn kIqw jw skdw be defined as a short, sharp pain that is usually initiated by eating hY ik jdoN ku`J TMFw q`qw Kwx nwl jW TMFI hvw l`gx nwl dMd ‘c hot or cold foods or exposure to cold air. qyz drd huMdI hox l`g pvy[ imswl vjoN cmcw Br AweIs krIm Taking a spoonful of ice cream, for example, can be sMvydnSIl dMd vwly ivAkqI leI duKdweI bx skdI a painful experience for people with sensitive teeth. hY[auh Bojn jW pIx vwlIAw vsqW ijnHW ‘c vDyry mwqrw The excessive consumption of acid-containing foods ‘c eyisf hY ijvyN K`ty jUs, &l Aqy sOPt ifRMks quhwfy and beverages, such as citrus juices and fruits and soft dMdW nUM sMvydnSIl bxw skdy hn[ sMvydnSIl dMd kwrn drinks, can also put you at risk for tooth sensitivity. hlky drd qoN lY ky sKq drd ho skdw hY jo keI GMitAW Having sensitive teeth can mean anything from getq`k rih skdw hY[ ieh dMdW dI iBAwnk ibmwrI hox dI ting a mild twinge to having severe discomfort that can icqwvnI vI ho skdI hY[ continue for several hours. It can also be an early warndMdW dI sMvydnSIlqw qoN kOx duKI hY? ing sign of more serious dental problems. dMdW dy rogIAW ‘c dMdW dI sMvydnSIlqw dI Awm iSkWho suffers from sensitive teeth? wieq hY[AmrIkw dy 40 imlIAn bwlg ivAkqIAW kdy Jagdeep Kaur Tooth sensitivity is one of the most common comnw kdy ies ibmwrI qoN pIVq rhy hn[BwvyN ieh ibmwrI B.D.S, M.P.H plaints among dental patients. At least 40 million adults bwlg hox smyN jW 70 swl qoN v`D aumr vwlY ivAkqIAW in the United States suffer at some time or other from nUM vI ho skdI hY pr 20 qoN 40 swl dI aumr dy lok ies sensitive teeth. It is more common in people aged between 20 qoN izAwdw pIVq huMdy hn[ and 40 years, although it can affect people in their early teens and kwrn: when they are over 70. AsIN jo dMd vyKdy hW ausdw ku`J ih`sw ie`k nrm qih nwl FikAw Causes hoieAw hY ijhVw AMdrly koml ih`sy dw bcwA krdI hY[jy AMdrlw The part of the tooth we can see is covered by a layer of enamnrm ih`sw nw FikAw hoieAw hovy qW dMd sMvydnSIl hojWdw hY[ieh el that protects the softer dentine underneath. If the dentine is exAwm qOr ‘qy audoN huMdw hY jdoN dMd Aqy msUVy imldy hn Aqy auprlI posed, a tooth can become sensitive. This usually happens where qih bhuq pqlI ho jWdI hY[ the tooth and the gum meet and the enamel layer is much thinner. sMvydnSIlqw dy ku`J kwrn hyTW ilKy gey hn: Here are some causes of sensitivity: 1. tu`QbrS nwl rgV- bhuq zor nwl Aqy ie`k isry qoN dUjy isry 1. Toothbrush abrasion - brushing too hard, and brushing q`k burS krn nwl vI keI vwrI mws, Kws krky msUVy rgVn from side to side, can cause enamel to be worn away, particularly krky vI ieh ho skdw hY[ nMgy hoey QW kwrn vI dMd sMvydnSIl ho where the teeth meet the gums. The freshly exposed dentine may skdy hn[ then become sensitive. 2. dMdW dw Gsxw- Bojn Aqy pIx vwlIAW vsqW qyzwbI hox kwrn 2. Dental erosion - this is loss of tooth enamel caused by atvI ieh bImwrI l`g skdI hY[ies nwl mws nukswinAw jWdw hY Aqy tacks of acid from acidic food and drinks. If enamel is worn away dMdW dy AMdrlw ih`sw nMgw ho jWdw hYy[ the dentine underneath is exposed, which may lead to sensitivity. 3. msUiVAW dI kmzorI- keI vwr msUVy kmzor ho jWdy hn Aqy 3. Gum recession - gums may naturally recede (shrink back), suMgV jWdy hn[ies qrHW jVHW nMgIAW ho jWdIAw hn[ijs kwrn and the roots will become exposed and can be more sensitive. KwDI pIqI cIz l`gx l`g pYNdI hY[jVHW dy ql ‘qy aunHW nUM Fkx leI Root surfaces do not have an enamel layer to protect them. koeI mws Awid nhIN huMdw[ 4. Gum disease - a build-up of plaque or tartar can cause the 4. msUiVAW dI ibmwrI- dMdW ‘qy jMmI pypVI jW kryVw hox kwrn gum to recede down the tooth and even destroy the bony supvI dMd kmzor ho jWdy hn Aqy dMd siQr r`Kx vwlI QW kmzor ho port of the tooth. Pockets can form in the gums around the tooth, jWdI hY[ dMd dy duAwly KoVHW ho jwx kwrn ies nUM swP krnw vI making the area difficult to keep clean and the problem worse. AOKw ho jWdw hY[ 5. Tooth grinding - this is a habit which involves clenching 5. dMd pIhxw- ieh ie`k qrHW dI Awdq hY[ ies Anuswr dMdW nUM 44

MARCH / APRIL 2014

Tooth Sensitivity and grinding the teeth together. This can cause the enamel of the teeth to be worn away, making the teeth sensitive. 6. Other causes of pain from sensitivity may be: • A cracked tooth or filling - a cracked tooth is one that has become broken. A crack can run from the biting surface of a tooth down towards the root. Extreme temperatures, especially cold, may cause discomfort. • Tooth bleaching - some patients have sensitivity for a short time during or after having their teeth bleached. Discuss this with your dentist before getting treatment. Things that should be avoided: You may find that hot, cold, sweet or acidic drinks or foods like ice cream can bring on sensitivity, so you may want to avoid these. If you have sensitivity when brushing your teeth with cold water from the tap, you may need to use warm water instead. It is important you do not avoid brushing your teeth regularly as this could make the problem worse. Some toothpastes contain abrasive ingredients that may be too harsh for people who have sensitive teeth. Ingredients found in some whitening toothpastes that lighten and/or remove certain stains from enamel and sodium pyrophosphate, the key ingredient in tartar-control toothpaste, may cause to increase tooth sensitivity. When should you seek dental help? It is advisable to see a dentist if you have tried treating your sensitive teeth with desensitizing toothpaste for a few weeks and have had no improvement. Dental Treatment:

ie`k dUjy nwl rgVn dI Awdq pY jWdI hY[ies kwrn dMd kmzor Aqy sMvydnSIl ho jWdy hn[ 6. sMvydnSIlqw dy ku`J hor hyT ilKy kwrn vI ho skdy hn:* krYk hoieAw jW BuirAw hoieAw dMd- ie`k krYk dMd auh hY jo tu`t jWdw hY[krYk dMd dy Kwx vwly auprly pwsy qoN hyTW q`k jw skdw hY[bhuq izAwdw TMF nwl izAwdw qklIP ho skdI hY[ * dMdW dI bliicMg- keI vwr blIicMg hox qoN bwAd vI sMvydnSIlqw ho skdI hY[ ies qrHW dI hwlq ‘c ielwj qoN pihlw fwktr dI slwh lE[ auh g`lW ijnHW qoN prhyz krnw hY: jy quhwnUM grm, TMFIAW, im`TIAW, qyzwbI pIx jW Kwx vwlIAW cIzW ijvyN AweIs krIm Awid Kwx nwl sMvydnSIlqw vDdI hY qw ienHW qoN prhyz hI krnw cwhIdw hY[jy dMdW nUM burS krn smyN TMFy pwxI dI vrqoN nwl sMvydnSIlqw vDdI hY qW in`Gy pwxI dI vrqoN krnI cwhIdI hY[pr ieh iKAwl r`Kxw ik ikDry burS krnw hI nw bMd kr dyxw ikauNik ies nwl vDyry nukswn hovygw[ keI tu`QpystW ‘c izAwdw rgV vwly q`q huMdy hn ijhVy aunHW lokW dy dMdW leI nukswndyh ho skdy hn Kws krky sMvydnSIl dMdW vwly lokW leI ieh vDyry hwnIkwrk ho skdy hn[ t`uQpystW ‘c dMdW nUM ic`ty krn leI jW pwey jWdy q`qW ‘c ies qrHW dy q`q huMdy hn ijnHW nwl sMvydnSIlqw vDdI hY[ quhwnUM dMdW leI m`dd kdoN lYxI cwhIdI hY? jdoN qusIN ku`J idn sMvydnSIl dMdW leI AsMvydnSIl tu`Qpyst vrq ky vyK ilAw hY Aqy ies dw koeI Pwiedw nhIN hoieAw qW dMdW dy fwktr nUM imlxw cwhIdw hY[ dMdW dw ielwj dMdW dw fwktr quhwfy pRBwivq dMdW nUM cY`k krygw Aqy quhwfy nwl drd dy l`CxW sbMDI g`lbwq krygw[ dMdW dw fwktr quhwfy

ieh ie`k kmrSIAl fIzl ieMjn Evrhwl, rI-ib`lt, rI-mYnUPYkcr Swp hox krky swfy koL ^ws gux hn ijs nwl AsIN nw h`l hox vwlIAW pRblm vI l`B lYNdy hW Aqy iehnW nUM TIk vI krdy hW[ ieh ie`k kmrSIAl vhIkl ieMspYkSn PisltI, Aqy swry ieMjnW dI jWc pVHqwl Swp hox krky, AsIN pUrI qrHW nwl nuks l`Bx qoN bwAd hI quhwfy tr`k dI irpyAr krdy hW[ AsIN mYNtInYNs Swp hox dy nwqy pUrI koisS krdy hW ik quhwnUM rIpyAr krvwaux dI G`t qoN G`t loV pvy[ AsIN vwkr hYvI ifaUtI hW[ swfI inpuMnqw fIzl ieMjnW nUM SkqI b^SdI hY[

kI hY quhwfy tr`k ieMjn dI SkqI dw rwz?

MARCH / APRIL 2014

Tooth Senstivity The dentist will carry out an examination of the affected part and will talk to you about the symptoms that you experience. The dentist will look at your teeth to find out what is causing the sensitivity and to find the best way of treating the symptoms. Because sensitivity may mean different things to a patient and dental professional, be sure to clarify exactly what you feel when you discuss the condition with your dentist. The dentist may treat the affected teeth with special de-sensitising products to help relieve the symptoms. Fluoride gels, rinses or varnishes can be applied to the sensitive teeth. These can be painted onto the teeth at regular appointments one or two weeks apart, to build up some protection. Sensitivity can take some time to settle, and you may need to have several appointments. If this still does not help, your dentist may seal or fill around the neck of the tooth, where the tooth and gum meet, to cover exposed

dentine. In very serious cases it may be necessary to root-fill the tooth. How to prevent sensitive teeth? • Brush your teeth twice a day for two minutes with fluoride toothpaste. Use small circular movements with a soft- to medium-bristled brush. Try to avoid brushing your teeth from side to side. • Change your toothbrush every two to three months or sooner if it becomes worn. • Have sugary foods and fizzy and acidic drinks less often. Try to have them only at mealtimes. • If you are thinking about having your teeth bleached, discuss sensitivity with your dentist before starting treatment. • If you grind your teeth, talk to your dentist about the possibility of having a mouth guard made to wear at night.

dMdW nUM vyK ky ieh pqw lwvygw ik sMvydnSIlqw dw kwrn kI hY Aqy iesdw ielwj d`sygw[sMvydnSIlqw quhwfy Anuswr hor Aqy fwktr Anuswr hor ho skdI hYy ies leI ieh Xwd r`Ko ik fwktr nUM swrI g`l pUrI qrHW smJwE[ dMdW dw fwktr sMvydnSIl QW nUM AsMvydnSIl bxwaux leI ielwj krygw[sMvydnSIl QW ‘qy auh PlorweIf jY`l jW vwrinS dI vrqoN kr skdw hY[ ho skdw hY ik ie`k do hPiqAW bwAd auh sbMDq QW ‘qy iksy cIz dw pyNt krky auh aus QW nUM Fk dyvy[sMvydnSIlqw dUr hox leI ku`J smW l`g skdw hY Aqy ies leI quhwnUM fwktr kol keI vwr jwxw skdw hY[jy ies qrHW vI g`l nhIN bxdI qW dMdw dw fwktr ij`Qy dMd hyTW msUVw hY aus nUM iksy cIz nwl Fk skdw hY[ bhuq gMBIr hwlqW ‘c dMd dw rUt iPl kIqw jw skdw hY[ dMdW nUM sMvydnSIl hox qoN ikvyN bcwauxw hY ? * Awpxy dMdW nUM PlorweIf tu`Qpyst nwl idn ‘c do vwr 2 imMt q`k burS kro[ nrm qoN drimAwny sKq birstl burS dI vrqoN kro Aqy hOlI hOlI Coty c`kr ‘c Gumw ky burS Pyro[ burS dI vrqoN ie`k isry qoN dUjy isry q`k nw kro[ * jy Krwb ho jwvy qw pihlW hI, nhIN qW hr do jW iqMn mhIny bwAd burS zrUr bdl lE[ * vDyry im`Ty Aqy qyzwbI q`q vwlIAW Kwx pIx vwlIAW vsqW dI G`t qoN G`t vrqoN kro[kyvl Kwxw Kwx smyN hI ienHW dI vrqoN kro[ * jy qusIN smJdy ho ky quhwfy dMd blIc ho gey hn qW ielwj krwaux qoN pihlW ies dI sMvydnSIlqw dIUM dMdW dy fwktr nwl g`l kro[ * jy quhwnUM dMd kRIcx dI Awdq hY qW fwktr nwl slwh krky ieh pqw lwE ik kI rwq nUM mwaUQgwrf pwauxw TIk rhygw[ 46

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Managing Workforce in Trucking tr`ikMg ‘c krmcwrIAW dI dyK Bwl The transportation industry operates in an extremely dynamic tRWsportySn ieMfstrI dw kMm bhuq hI gqISIl vwly mwhOl ‘c huMdw environment. The market conditions, technology and competihY[mwrikt dy hwlwq, qknIk Aqy mukwbly vwilAW dw lgwqwr vwDw ho tors are continuously evolving. Human Resources is one of the irhw hY[ ieMfstrI nUM A`gy vDwaux leI nOkrI dyx vwlw ivBwg ie`k bhuq most significant characteristics necessary to keep the industry hI mh`qv pUrn BUimkw inBwauNdw hY[ pr ies dI AxdyKI kIqI jw rhI moving in a forward direction, but this sector is largely overhY[ AsIN Aksr hI suxdy hW ik trWsportySn kMpnIAW Awpxy ibzns dy looked. We often hear about transportation companies changing mwfl, swzo swmwn, kMm dy BUgoilk iK`qy bdl rhIAW hn[ pr auh Awpxy their business models, equipment types or geographikMm krn vwly krmcwrIAW nUM ienHW qbdIlIAW leI Fu`kvyN bdlwA cal operational regions; however they reluctantly fail nhIN krdIAW[ ies qrHW keI vwr aus Prm dy Biv`KI ivkws leI to implement solutions to adequately prepare their v`fw Kqrw pYdw ho jWdw hY[ kwrn ieh ik mnu`KI srmwieAw iksy workforce to support these changes. This can often vpwrk Adwry Aqy ausdy shwiek AdwirAW dw AinKVvW AMg hY[ pose a significant threat to the future development of ieh bhuq zrUrI hY ik jy vwqwvrx gqISIl hY qW krmcwrI vI aus the firm, as human capital is an integral component in Anuswr hI hoxy cwhIdy hn[ ieh bhuq zrUrI hY ik kMpnI dIAW the development of business services and the markets bdl rhIAW siQqIAW Aqy bdl rhy audySW Anuswr aus kol Fu`kvyN that support them. A dynamic environment requires a inpuMn kMm krn vwly hox jo kMpnI dIAW AwsW ‘qy pUry auqrn[ ies dynamic work force. It is imperative that an organi- Dara Nagra leI kMm krn vwilAW nUM r`Kx dw FMg qrIkw vI bdl rhy audySW zation has the right employees with the right skills to vwlw hI hoxw cwhIdw hY[ ikauN ik ieh qW kMm krn vwly hI hn MBA PMP ® support the strategic objectives of the company. The ijnHW ny mwrikt dy nvyN tIicAW nUM pRwpq krnw hY[ hiring process needs to synchronize one’s market segments with ijhVIAW sMsQwvW jW kMpnIAW Awpxy kMm- kwj nMU vDwauxw cwhuMdIAW the labor segment. It is the employees who need to provide serhn aunHW leI mu`K kMm ieh ik auh loVINdy Aqy mwihr krmcwrIAW dI cox vices in the targeted market segments. krn[ sbMDq sMsQw dI Biv`K dI qr`kI leI kwbl Aqy imhnqI krmThe significance of obtaining qualified employees is the numcwrIAW dI loV hY[ikauN ik lybr mwrikt qW sImq hI hY ies leI aus ber one concern facing organizations in their efforts to expand. ‘coN hI ies qrHW dy krmcwrIAw dI cox krnI hY jo ik iksy Kws kMpnI Efficiency and innovation within the work place are key facets nUM vDIAw clwaux dy smr`Q hovy[ ies swrI prikirAw leI zrUrI hY ik in determining the future success of an organization. Compaies leI AKbwrW rwhIN AYf id`qI jwvy, sYmInwr lwey jwx Aqy hor ies nies must strategically formalize solutions to recruit the best qrHW dy FMg Apxwey jwx ijs nwl vDIAw kMm krn vwLI tIm dI cox candidates from the fixed labor pool. There is a need to implekIqI jw sky[ iksy tRWsportySn kMpnI dw mu`Flw audyS ieh hI huMdw hY ik ment a dynamic strategy to recruit qualified individuals through auh tRWsportysn ieMfstrI mwrkIitMg pRqIinD vjoN mohrI rol inBwaux dy the utilization of newspaper ads, job fairs, university informasmr`Q hovy[ies leI zrUrI hY ik auh qjrbykwr Aqy mwihr krmcwrIAW tion seminars and co-op programs. The primary intention of dI cox kry[ pRbMDkI FWcy ‘ c bhuq swrIAW qbdIlIAW Aw rhIAW hn a company’s marketing campaign needs to focus on gaining a ies dw pRBwv kMpnIAW Aqy aunHW nwL sbMDq krmcwrIAW ‘qy pYxw vI reputable presence in the transportation sector as an industry lwzmI hY[ ies ieMfstrI ‘c hr kMpnI ieh socx leI mzbUr hY ik auh leader, which significantly assist in attracting qualified candiikvyN cMgy krmcwrI BrqI kry Aqy aunHW nUM kMpnI ‘c itky rihx leI ikhVy dates for the available positions. FMg Apxwvy[ ijhVIAW kMpnIAW krmcwrIAW dIAW loVW nUM smJky aunHW The landscape of the organizational work force is undergoing dIAW mMgW nUM pUrIAW krn leI Fu`kvyN prbMD krdIAW rihxgIAW, auh tremendous change and future trends indicate this characteristic hI ieMfstrI ‘c kwmXwb hoxgIAW[ ienHW bdlwvW dy clidAW krmcwrI will dramatically alter the way companies relate to their emsmUh vI Awpxy kMm vwly QwvW ‘qy ies Anuswr hI rveIAw Apnwauxw ployees. Hiring and retaining good employees have become the cwhuMdy hn[ Ajoky krmcwrI hyT ilKIAW g`lW nUM vDyry qrjIh idMdy hn: primary concerns of nearly every company in every industry. * pirvwirk qrjIh Companies that understand what their employees want and need * BweIvwlI dI Bwvnw in the workplace and make strategic decisions to proactively * vDIAw jIvn dI Bwvnw fulfill those needs will become the dominant players in their * vwlMtIAr Bwvnw respective markets. Concurrent with these trends, the emerging * KudmuKiqAwrI work force is developing very different attitudes about their role * lckdwr Aqy bdlxXog in the workplace. Today’s employees place a high priority on krmcwrIAW nUM Awpxy kol r`Kx dI vI ie`k cuxOqI hY[ ies leI hyT the following: ilKIAW pMj v`K v`K siQqIAW dw iDAwn r`Kxw cwhIdw hY[ • Family orientation * vwqwvrx sbMDI: kMm vwlI QW ies qrHW dI hoxI Aqy r`KxI cwhIdI hY • Sense of community ik kMm krn vwilAW nUM ie`Qy rihxw vDIAw l`gy[ • Quality of life issues * sbMD: ies g`l vl iDAwn idE ik quhwfy kol kMm krn vwilAW • Volunteerism nwl qusIN iks qrHW dw ivvhwr krnw hY Aqy auh Awps ‘c iks qrHW dw • Autonomy vrqwA krdy hn[ • Flexibility and nonconformity * ivkws: injI Aqy pySy dy ivkws Anuswr TIk qrHW nwl ivhwr kro[ Overcoming the retention challenge requires the implementa* nukswn pUrqI: kyvl qnKwh Aqy muFlI Awmdn dI QW Asl nukswn tion of five distinct categories of retention strategies: dI pUrqI nUM iDAwn ‘c r`Ko[ 48

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Managing Workforce in Trucking • Environmental: Create and maintain a workplace that attracts, retains and nourishes good people. • Relationship: Focus on how to treat people and how they treat each other. • Support: Give people the tools, equipment and information to get the job done. • Growth: Deal with personal and professional growth. • Compensation: Cover the broad spectrum of total compensation, not just base pay and salary. One of the secret ingredients to empower the company with human capital is to have a proper work structure in place. Job design and specialization are fundamental components of strategic planning and ensuring organizational growth prospects are attained. Companies are increasingly dependent on comparative advantage and worker efficiency to stay afloat in today’s integrated global market place. This characteristic forces organizations to regularly appraise psychological assessments, to determine their employees’ sense of responsibilities, and knowledge of work activities. This article compares the traditional approaches to job design with some of the newly developing approaches. The traditional approaches categorize the work force into two major categories: 1) Management 2) Workers Management - can be most effective if it devises rules and procedures to govern the way in which a task is to be undertaken. Management is assumed to be more effective than labor at devising methods for executing the work and at planning and organizing. By breaking the work down into simple elements: • the training of workers is clearly simplified • workers are more easily substituted, one for another • supervision is made easier as it is apparent when workers are doing something that is not part of the specified task. Workers - Human beings are rational economic beings. In basic economics, labor is a commodity no different than apples or cold-rolled steel. The prime goal is assumed to be monetary and consequently reward systems which relate pay levels to output are seen as likely to result in maximum output. As such, humans will examine a situation and identify a course of action likely to maximize their self-interest and act accordingly. All that is required to maximize output, from the organization’s perspective, is to hire the right people, train them properly and construct an appropriate reward system. If the work can be paced, say by a machine, a worker can develop a natural rhythm and momentum. This approach ignores the psychological and social aspects of work to the detriment of the organization, the workforce and society as a whole. For instance, high levels of task rationalization are associated with high levels of boredom, which in turn is associated with job dissatisfaction and counterproductive worker behavior. The newer approaches for job design started considering non-economic caveats which are very important to the employees. These include distributive and procedural justice, social comparisons, social status and organization culture. According to various literatures on motivation, individuals often have problems consistently articulating what they want from a job. Therefore, employers have to create an open, fair, stress free and productive work atmosphere. Then, the employees can provide fair feedback and inputs without being afraid of losing their jobs. Productivity and quality are two important aspects in an organization. Adequate emphasis on both components spells success for the organization in the long run. At the same time, the employees should have job satisfaction. Only then do the first two aspects have significance. Thus, designing an effective and efficient job design, and organizing the three aspects of productivity, quality and job satisfaction becomes of paramount importance for the organization. MARCH / APRIL 2014

Auto Review

Reviewed by: J. Dhatt - SJ Power Media Inc. Since my teens, I have always been fascinated with the Land Rover brand – whenever I watched movies of heroes driving a prestigious off-road vehicle, it was usually a full-sized Land Rover or Range Rover. Fast forward to 2012 when Range Rover introduced the contemporary Evoque line, and I was even more fascinated. Range Rover knew they needed to add a smaller vehicle to its line-up to capture a diverse audience, and it had done it. Now in its 3rd year of production, the Evoque continues to be a hot-selling SU-crossover, with even more impressive specs. Our review vehicle was provided by Land Rover of Richmond, the premier Land Rover retailer in Canada. What can you say about the Evoque’s exterior styling other than wow! This vehicle demands attention and respect, which it gets. It is also one of the few vehicles that has successfully fused traditional Land Rover cues with contemporary design elements. For example, the front end has hints of Land Rover, especially in the grill and hood. Depending on trim of choice, the lower bumper is either aggressive and bold, or elegant and refined. As you move to the sides, the rising beltline, along with the muscular shoulder and tapered, sloping roofline, give the Evoque an athletic appearance. From the rear, the styling clearly reflects the bold off-road capabilities of the vehicle, with a small rear window, high bumper, and dual exhaust pipes. One would think that the Evoque would have sub-standard outward visibility, but surprisingly, it does not. That’s

2014 Range Rover

“Evoque’ing” Emotion

because all the windows, front, side, and rear, have been placed at the driver’s eye line. This vehicle is definitely eye-candy for people of all ages, which is reflected in its high sales numbers. Step inside the Evoque and prepare to be awestruck with the lines, flow, and curves of everything from the dash and center console to the seats and ginormous panoramic roof. For those of you who know your interiors, you’ll notice some mix of Ford and Volvo, and that’s because when the Evoque was being designed, Range Rover and Volvo were both still owned by Ford. Don’t get me wrong – the sleek interior is a masterpiece and still purely Range Rover in look, feel, and fit and finish. The center console

has some of the controls for audio and climate, while the floating center touchscreen controls most everything else from navigation, settings, parking assist, and Bluetooth connectivity. For Canadian consumers, a heated front windshield is standard. The front seats are very comfortable and offer good legroom, while there is adequate legroom for adult passengers in the rear. Even though this is a compact vehicle, the large moonroof gives a much more open and airy feeling. Pressing the start button brings this Rover to life and the shifter, clearly from Jaguar, rises from the center console. The lightweight, direct-injected, turbocharged 4WD 2.0 litre engine, borrowed from Ford, produces 240hp and 250 lb-ft of torque. 50

MARCH / APRIL 2014

That’s enough power to launch the Evoque from 0-60 in just 7.1 seconds, while maintaining excellent fuel economy. The engine is mated to a brand new nine-speed – that’s right, you read correctly, nine-speed automatic gearbox. The previous six-speed was very good, but this new ZF transmission is just superb, providing a smoother drive and increasing fuel economy by 11%. Also new is a four-wheel drive system that disengages at speeds above 35 km/hr, thus reducing load on the drivetrain. Of course, should grip be necessary, the four-wheel drive system engages in just 300 milliseconds. Driving the Evoque is not like driving your typical Range Rover. It is noticeably stiffer around corners and over bumps; but remember that this vehicle is smaller, shorter, and more ‘car-like’ in driveability. None-the-less, the ride is quite smooth thanks to the new MagneRide and Adaptive Dynamics technology, which monitors the vehicle 1,000 times per second. The Evoque is very easy to maneuver and is a breeze to drive around the city. Parking is made very simple with the automatic parking assist technology, where through the use of cameras, the Evoque is able to parallel park itself. I know this technology is not new, but it sure is amazing. On the highway, the Evoque offered a very smooth and quiet ride, and the electric steering provided exceptional feedback. For a smaller compact vehicle, the Evoque was firmly planted and I had complete confidence driving on the rainsoaked and snow-covered streets. While on a quick trip to Squamish, the Evoque was quite nimble and I was able to throw it into the curves easily.

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This is a very fun vehicle to drive! Although I didn’t have the opportunity to take the Evoque off-road, I was assured by Land Rover Canada that the vehicle is more than capable and lives up the brand’s name. One of the most important aspects of driving in today’s world is the ability to connect the driver to the vehicle. Range Rover has done an exceptional job in its voice operated controls of Bluetooth, navigation, and audio. I had no problems in placing calls, changing audio inputs, and setting a destination on the navigation system. Playback of audio on the Meridian sound system was music to the ears and made the daily commute more than enjoyable. The only complaint I have is that the Evoque does not have the ability to dictate/show, or reply to, text messages. Yes, it is a minor complaint and is not a deterrent for choosing this vehicle. The Range Rover Evoque, like its older siblings, has a plethora of safety features to ensure driver and passenger safety: Adaptive Cruise Control, Forward Alert, Intelligent Emergency Braking, Park Exit, hill-descent, and Parking Assist Cameras are just some of these. This Rover is available in a number of trims: Pure, Pure Plus, Pure Premium, Prestige, and Dynamic. Go for the Pure Premium or Prestige because you will have all the premium features you need without breaking the bank. The Pure starts at $47,965 while the Pure Premium and Prestige will run in the mid to high $50K mark. The Evoque is one of the best premium compact SU-crossovers available. Yes, it is probably a few thousand more than its competitors, but it has the attitude and style that the others don’t. You need to drive it to really experience it. MARCH / APRIL 2014

Auto Review

2014 Honda Accord Touring

Innovative Earth Dreams

Ever since the Honda Accord was launched in 1976, it has been one of the best selling cars in North America, year after year. The new 9th generation Accord, still available as a coupe or sedan, has made some significant changes that buyers will really appreciate. This mid-sized car will appeal to those buyers who are budgetminded, but still want lots of interior space and a ‘premium’ feel. Our test review vehicle, the fully loaded Touring Edition, was provided by Moe Khan, Open Road Honda’s Sales Manager, in Burnaby, BC. The 9th generation Accord made its Reviewed by: debut in 2013 and the new styling is very J. Dhatt - SJ Power Media Inc. appealing. The Accord sedan has always been conservative in its styling and a fresh new look was necessary, especially with that will be discussed a little later. The heated front and rear competitors like Ford, Mazda, and Nissan coming out with new leather seats are large, very comfortable, and offer great support, flowing designs. The Accord’s new front end is still distinctively even during longer drives. Unlike my previous experiences with Honda, but more masculine. The Touring comes standard with the Accord, these new seats made driving very enjoyable. Honda projector-beam LED headlights and LED daytime running lights. designers did not forget the rear passengers and there is now an The beltline starts lower in the front and rises slightly as it nears extra one and a half inches of well-needed legroom. You will easthe back, giving the car a more forward and aggressive look, ily notice that overall, the interior of the car is much roomier, even almost wedge-like. As compared to the previous generation, the though the overall dimensions of the car are smaller. Well done rear of the car is much more pleasing, with the taillight cluster, Honda. complete with LED’s, being more uniform. If you choose the Push the start button and the brand new Earth Dreams TechnolSport Edition, dual exhausts and rear deck spoiler are standard. ogy four-cylinder equipped Touring Edition comes alive. There Step inside the vehicle and you’ll notice that the designers of is a six-cylinder available, but for the average family, the four is Honda got it right; the new interior is warm, inviting, and highplenty enough. Even Honda said that about 75% of its sales are tech. I’ve mentioned this before, and it’s worth saying here again – those with the smaller four-cylinder. This new direct-injected unlike its competitors, Honda makes use of some of the best hard motor produces 185 horsepower (hp) and 181 lb-ft of torque. Just plastics for its interiors. The interior also comes with satin metal in comparison, the previous versions of the Honda four-cylinder produced only 166 hp, so considerable advancements has been made. In 2013, and carried forward to this year, Honda is going with its new Continuously Variable Transmission, or CVT in the automatic version– simply speaking, a CVT has no fixed gears. Rather, it offers a wide variety of gear ratios through the use of a pulley system and belt. Honda’s G-Design Shift logic offers more acceleration and response than conventional CVT designs. To be honest, when I first drove the 2013 model last year, I could not tell that it was equipped with a CVT. Anyone who has driven a vehicle with CVT notices something distinctively different, but with Honda’s patented G-Design Shift logic, the and faux wood or carbon like accents that should appeal to almost driver can still feel the “gears”; there is a 6-speed manual gearbox everyone. The audio and climate controls are easily within reach if you prefer to do all the shifting. and the 8” intelligent Multi-Information Display is a gem, providOn the road, one of the first things I noticed was how incredibly ing clear and accurate colours. The Touring Edition comes fully quiet the car was; my previous experiences with Honda vehicles loaded with dual-zone climate control, navigation, multi-angle were not such. As with the Civic and CR-V, Honda engineers rear-view camera, Bluetooth interface and other safety features made changes to the suspension and transmission, while adding 52

MARCH / APRIL 2014

sound reducing glass – these changes are a definite welcome. Another noticeable change is increased visibility, both inside and outside of the car. On the inside, all of the gauges are clearly visible and on the outside, the driver has an excellent view of what’s in front, rear, and around the vehicle. Honda’s exclusive Lanewatch system, which puts a camera on the passenger side-view mirror, displays an image of the blind spot on the center LCD display. Initially, this technology got me distracted, but after a couple of days, I found myself relying on this image more and more as I didn’t have to turn my head. Driving the Accord is exactly what you’d expect from Honda – precise, comfortable, and now, fun. The new Earth Dreams Technology engine, lighter and with reduced friction, gives excellent responsiveness and acceleration. No, you’re not going to win ¼ mile races, but you now have one of the most fuel-efficient mid-sized cars available. The electric steering is probably one of the best for this class, inspiring more confidence in the driver. To stay connected with the car, there is no need to take the hands off the steering wheel. All controls for navigation, audio, and Bluetooth are accessible via hands-free operation. Is it the best in its class? No, but it is functional and practical. With driver and passengers in mind, there are a number of

technological safety features available in the new Accord, some of them being the aforementioned Lanewatch system, Lane Departure Warning, back up camera, front collision warning, LED headlamps, and expanded view side-view mirrors. Of course,

front, side, and curtain airbags are standard. For over a week, I really enjoyed driving the new 2014 Honda Accord. Fuel economy was excellent, especially with the Econo mode turned on, and I averaged about 7.1L/100 km of combined driving. I’m also looking forward to the new Accord Hybrid, which is available in limited quantities – book yours now. If you are looking for a ‘premium’ feeling, yet budget friendly mid-sized vehicle, the new 2014 Honda Accord will definitely not disappoint. The 2014 Accord starts at $23,990 while the Touring is priced at $30,690.

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MARCH / APRIL 2014

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The Document called bills of lading fwkUmYNt, ijs nUM ib`l Aw& lYifMg kihMdy hn[ A

professional driver will sign thousands of bills of lading in their career…yet few know what it is all about. I remember the first time I saw I box of blank bill of lading forms I though some idiot spelled ‘loading wrong”. Little did I know that the care the care and history of the making of that document. With the bill of lading the driver protects and obligates himself and the carrier to safely transport the number and time of goods and deliver then to the appointed destination in good order. In Canada and in US interstate transportation the bill of lading must contain these items: 1. The carriers name 2. Names of consignor and consignee. 3. Origin and destination points. 4. Number of packages. 5. Description of freight. Every shipment must have one. The carrier must issue or cause to be issued the bill of lading so if your shipper gives you a scale ticket or some other document, you have to make a bill of lading out and have it signed. I have seen drivers fined at scales for not having a bill of lading, for not having the carrier name on the bill match the name on the truck, for not having an adequate description ( in this case, a load of cedar shakes was described as “1 wood “). Even if you are using another carrier’s form, write “via Name” where Name is the name of your company, near the top. The number of packages is the next biggest problem for drivers. The rule here is that if you did not count it, don’t sign for it. If you are picking up a loaded trailer always sign “shippers load and count” next to your name. If the shipper is loading 20 pallets and the bill said 2000 pcs you can either let then have you count the pieces or sign “20 pallets said to contain 2000 pcs’ next to your name. The bill of lading is a special contract that carries specific rights and obligation codified in law, that have been developed in the way goods are traditionally transported. It is signed by the shipper and the driver but the consignee and the owner of the goods are also parties to the contract even though they did not have any thing to do with the making of it and may not of even had any choice in who the carrier would be. When you sign the bill of lading, you have now made your carrier, or you, if you’re an owner operator responsible for the value MARCH / APRIL 2014

- Ken Davey

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The Document called Bills of Lading of the goods and for transporting then with “due” dispatch. You should make your dispatcher aware of any of the following as soon as you find out notice them: High value goods. In Canada domestically, there is a $2.00 per lb. maximum value on goods unless otherwise declared so report any declared value. In the US or on international shipments there is no limit on liability and therefore my advice differs. I’d let dispatch know about any shipment over $5.00 per lb. Definite delivery dates. A carrier gas no obligation to move goods with other than due dispatch unless a delivery date is on the bill of lading. We used to move goods for ocean transport al the time and so the bill would always contain the words must deliver by “date” for vessel sailing. If the carrier was late with a delivery date definite load the carrier becomes liable for damages. Goods of extraordinary value. There is a big difference between a load of used furniture or a load of antiques. Same as a big difference between a load of posters and a load lithographed art prints. Let dispatch know if what your picking up is not exactly what they said it would be. Used goods. Sometimes you are picking up a shipment of warranty return goods or a used piece of equipment. Make sure the bill description reflect the facts the goods are used. Nonsense Cargo. I created this category all by myself. One blustery day in January we dispatched a driver to pick up a load of Tea. The contract did not call for heat and we assumed it was a load of loose or bagged tea, the same as the Coffee loads we transported that were bags of coffee beans. Unfortunately the cargo was bottles of ice tea. The shipper loaded it on an unheated trailer, the driver allowed the load to be loaded on an unheated trailer and set off to cross the great white north with 2600 miles of below zero temperature. Surprise the tea froze. The bottles broke. The load was a mess. We fought the claim based on our belief that the shipper should have specified heat, and not loaded an unheated trailer. The courts determined that the trucker is the “expert” in the driver shipper relationship and we bought a load of ice tea. Remember that the next time a 12 year old forklift driver wants to tell you how to load your truck. Keep your eyes open for things that don’t make sense to you. imqI drz nhIN hovygI kMpnI Bwr phuMcwaux leI imqI bD nhIN hovygI[smuMdr rsqy jwx vwly Bwr qy Kws qOr qy “phuMc imqI” dw drz hoxw bhuq zrUrI hY[ies nwl kMpnI dyrI vwsqy fYimz leI izmyvwr bx skdI hY[ 3. bySkImqI mu`l dIAW vsqW: purwxy PrnIcr Aqy durlB vsqUAW dy lof iv`c bhuq Prk hY[ies leI quhwƒ jo lof cu`kx leI ikhw jw irhw hY, auh Asl iv`c kI hY, bwry s`B jwxkwrI ifspYc ƒ dyxI cwhIdI hY[ 4. XUzf gufz: quhwfI iSpmYNt iv`c keI vwr vrqIAW hoeIAW vsqW jW vrMtI vwlIAW vsqW huMdIAW hn[ qs`lI kr lvoN ik lYifMg ib`l iv`c vsqUAW dy purwxy hox bwry AMdrwz hY[ 5. nwnsYnz kwrgo: ieh kYtwgrI mYN Awp bxweI hY[ie`k vwr jnvrI dy ie`k TMfy quPwnI idn AsIN ie`k frweIvr ƒ cwh dw ie`k lof cu`kx leI ByijAw[ikauNik kMtrYktr ny trylr rIt bwry kuJ nhIN sI ikhw ies leI AsIN smiJAw ik ieh vI kwPI bInz dy lof vrgw hI cwh p`qI dw lof hovygw[bdiksmqI ƒ lof iv`c AweIs tI dIAW boqlW sn[iSpr ny rIt qoN bgYr lof Br id`qw Aqy frweIvr lof lY ky au~qr v`l dy brPIly rsqy qy qur ipAw ij`ly qwpmwn isPr drzy qoN vI Q`ly rihMdw hY[koeI 2600 mIl dw sPr sI[TMf ‘c jWdy jWdy AweIs dI jMm geI, boqlW tuu`t geIAW Aqy s`B kuJ mY~s ho igAw[AsIN ies ADwr qy klym dI ivroDqW kIqI ik iS`pr ƒ rIt bwry mMg krnI cwhIdI sI Aqy gYr hItf trylr iv`c lof nhIN l`dxw cwhIdw sI pr kort dw kihxw sI ik frweIvr iS`pr sbMDW iv`c tr`kr hI AYksprt huMdw hY[ies qrHW swƒ AweIs tI dw lof KrIdxw ipAw[

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Paccar Recalls More Than 21,000 Kenworth & Peterbilt Paccar Inc. said it is recalling more than 21,000 trucks for potential defects to door latches and seat belts, according to a notice from the National Highway Traffic Safety Administration’s website. The recalls involve various 2013 and 2014 Kenworth and Peterbilt models, Paccar wrote to NHTSA in a letter outlining the recalls. Paccar is the parent company of Kenworth Truck Co. and Peterbilt Motors Co. Included in the door latch recall are 7,292 Peterbilt 567 and 579 models manufactured between Jan. 20, 2012, and Oct. 11, 2013. Also included are 6,746 Kenworth T680 from the same model years that were manufactured at around the same time. The seat belt recall is for 5,276 units of a range of brand Kenworth model year 2014 — including T660s and T680s — as well as 5,138 Peterbilts, also for the current model year and also for a range of brands. Those trucks were manufactured between early August and early November of last year. Paccar told NHTSA that it will notify owners and dealers of the defects by the end of February and that it will replace the seat belt buckles and door-latch assemblies, if needed, free of charge. The truck makers did not respond to a request for comment Feb. 10. The seat belts — made by Westfield, Ind.-based Indiana Mills and Manufacturing Inc. — fail to conform to federal standards in which it may take more effort than is standard to separate the latch plate from the buckle, NHTSA said.

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Desi Trucking Magazine - Around Town

Inland Kenworth – Sutco’s LNG Initiative

On February 1, Desi Trucking Magazine was invited to Inland Kenworth’s Langley location for an information session and BB-Q. Sutco Transportation is launching 6 new Kenworth trucks, fitted with LNG, for its Chilliwack fleet. This green initiative is a first for the local trucking industry and is supported by FortisBC.

Audi A3 Unveiling & Downtown Audi Official Grand Opening On February 15, Desi Trucking was invited to the 2014 Audi A3 unveiling and Official Grand Opening of Downtown Audi. Part of the Dilawri Group of Companies, this state-of-the-art dealership was the perfect venue for the A3 launch. Automotive expert Zack Spencer, Downtown Audi general manager Joe Korab, and the Audi team welcomed guests and gave information about the dealership and the Audi vehicle line-up. Audi Photo Credits: Kevin Uy (www.kevinkinguy.com)

MARCH / APRIL 2014

T680 Kenworth‘s most aerodynamic truck ever

TECHNOLOGY DRIVEN AND INDUSTRY-LEADING AERODYNAMICS.

Kenworth T680. Fusing precision-optimized aerodynamics with luxury, intelligent technology and quality. The Kenworth T680 could change the way you do business. The way you reward drivers. The way you save money on fuel you don’t put in the tank. And, moving forward, the way you measure your investment in heavy duty trucks.

• Let your journey begin.

21 locations throughout British Columbia, the Yukon, California, Arizona and New Mexico Burnaby 604-291-6431 • Campbell River 250-287-8878 • Cranbrook 250-426-6205 • Fort St. John 250-785-6105 Kamloops 250-374-4406 • Langley 604-607-0300 • Nanaimo 250-758-5288 • Penticton 250-492-3939 • Prince George 250-562-8171 Quesnel 250-992-7256 • Vernon 250-545-4424 • Whitehorse 867-668-2127 • Williams Lake 250-392-7101

US Branches Albuquerque NM • Carson CA • Farmington NM • Fontana CA • Los Angeles CA • Phoenix AZ • San Diego CA • Tucson AZ MARCH / APRIL 2014

www.inland-group.com

MARCH / APRIL 2014