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For a pediatric asthma study, the ClinEdge design team developed a logo and mascot that was friendly and eye-catching for the young patient population and their caregivers. The mascot was used on all of the study materials, ranging from recruitment items such as posters and informational brochures, to the patient-facing activity books and stickers used in the duration of the study. Throughout their participation, patients were required to stay at the study site for long periods of time. The ClinEdge design team created activity baskets consisting of study branded iPads, crayons, stickers, dominoes and puzzles to keep the patients engaged during these long visits.