Annual Giving Day at CSU 2.12.2020

GIVING DAY WAS A HUGE SUCCESS

Cleveland State University’s seventh-annual Giving Day, held on Tuesday, February 12, raised more than $460,000 from over 2,500 donors, setting new records in both giving and donor totals. The College of Liberal Arts and Social Sciences raised $5,410 from 42 donors for scholarships and the annual fund.

The 24-hour campaign to raise support for student success is part of a growing trend nationwide of engaging University constituents in digital philanthropy.

“I want to personally thank all of the individuals who contributed to this tremendous showing of Viking Pride,” said Harlan Sands, president of Cleveland State University. “The money raised will directly support current and future students in reaching their academic and career goals.”

The fundraising initiative used a crowdfunding platform combined with email marketing and a robust social media presence. Prizes and incentives rewarded “Social Ambassadors” who used tools on the CSU Giving Day website to promote the initiative online and raise funds through their social networks.

In the seven-year history of Giving Day, support for the University has increased by at least 50% each year, with this year’s performance vastly outpacing last year’s effort.

For CLASS Giving Day participants, two Theatre and Dance tickets were given to a lucky faculty/staff member and alumnus who gave between 8 am and noon, noon until 5 pm, and 5 pm to midnight, while the first 15 donors received a CLASS T-shirt.