CATALYSTS FOR CHANGE The previously-described catalysts for change will have less direct impact on redevelopment in the Broadway Industrial Neighborhood. However, the impact these catalysts are expected to have on the Downtown Neighborhood will, by relationship, have an impact on this Neighborhood. Specific issues and opportunities affecting this Neighborhood that are further catalysts for change include: 1. 2.
The abundance of vacant and underutilized buildings provide the opportunity for re-investment in the area. Existing historic buildings, such as the Citrus Growers building, provide the opportunity for adaptive reuse.
3.
The expanding Downtown Neighborhood with light rail will generate interest in redevelopment within this area.
BROADWAY INDUSTRIAL VISION FOR CHANGE Into the future, this area will evolve into a more people-friendly, prosperous, and environmentally-conscious neighborhood. Broadway Road and Country Club Drive will remain major arterial streets carrying high volumes of traffic. The form of development will continue to be generally auto-oriented, but improvements to the pedestrian environment will mitigate the impact of automobiles and make a more friendly and enjoyable pedestrian and bicycle experience. In the short term, industrial and warehouse uses will remain in areas near the Union Pacific rail line, but efforts will focus on improving the quality and appearance of these properties. In the longer term, the Union Pacific rail line will remain, but with the potential for an Inter-City Commuter Rail line, development potential exists in the vicinity of a station. The most significant change is anticipated in the eastern portion of the Neighborhood with transformation to a more residential character, including local-serving commercial use. Organizing Element This Neighborhood consists of long, shallow corridors on Broadway Road and Country Club Drive. Within these areas, there will be limited change to the basic form of development. The key element to create or improve the character and vitality of this area will be an improved streetscape. Developing a consistent streetscape design and implementing that design, along with the implementation of a mural program for the blank walls of large buildings, will create a sense of place and identity for this area.
TOOLS FOR CHANGE Effectively achieving the desired changes in this area over time will require focusing on the needs of the various areas of the Neighborhood and implementing those policies, projects, and programs that can accomplish the desired results. In addition to the plan policies and recommendations for the entire Central Main Area, this section will describe Broadway Industrial specific plan policies and recommendations. In combination with the general Building Form and Development Character descriptions provided in Chapter IV – Tools for Change, a detailed description of each Building Form and Development character type within the Broadway Industrial Neighborhood is provided below and shown on Map 24.
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