5. Strategic overview

5.

STRATEGIC OVERVIEW

The total value of property investment in the Cape Town CBD during 2021 was R5.7 billion.

Vision and mission

A public-private partnership, the Cape Town Central City Improvement District (CCID) was established in November 2000 by local property owners as the operational arm of the then Cape Town Partnership. The vision was for the Cape Town CBD to rise from the “crime and grime” scenario it had fallen into,

to once again become a safe, clean, caring

and dynamic urban environment. Since then, the CCID, which was the first City Improvement District (CID) to be established in South Africa, has gained a reputation internationally as an acclaimed model of public-private partnership.

Today the Cape Town CBD is considered to be South Africa’s most successful downtown.

With the CCID having achieved its original mandate to establish the area as a vibrant work, live and play destination where it is “business as usual” for all stakeholders, in 2011 it expanded its original vision to include an “Open for Business” mandate geared towards promoting further investment in the inner city.

Operating as a not-for-profit company with its own board of directors, the CCID liaises across both the public and private sectors, working together with each to develop, promote and manage the Cape Town Central City. The CCID has weathered difficult times, including an unpreceded Covid-19 pandemic in which it proved its mettle and delivered a crucial, stabilising service. Through hard work, innovation and determination, it continues to ensure a vibrant downtown attract tourists, residents and investors alike.

The CCID’s strategy for promoting that vision is detailed in its Business Plan available online at www.capetownccid.org.

Values

Our core values are reliability, commitment, accountability, consistency and integrity.

These are upheld through detailed quarterly board reports, and through personal communication to stakeholders on operational endeavours through Urban precinct managers, Social Development field and social workers, and Safety & Security managers and night managers. The CCID also regularly communicates with its stakeholders via print, digital, e-mail and social media channels – including the Annual Report – and by reporting on its successes and challenges at its AGM.