Reputation Management Job description

JOB DESCRIPTION

A reputation manager is the firm’s face through the social and other communication Medias.

If you are passionate of social media, social business and connecting with people for business success and if you already work in hospitality management…read this

Skills:

Has a strong and excellent written and communication skill: in fact he/she should be able to answer long and correct correspondences. Then communicate to other teams what are guest comments, indeed in case of crisis. Should speak at least 2 languages: in order to understand and to answer to foreigner customers. Be open-minded and patient: he/she will receive several bad comments, even if they are not always true, he has to still answer softly. People time to time will repeat the same things. Be always up-dated: be aware of what is going on and on which media. Be familiar with e-marketing: understanding of online platforms including blogs and forums (how they can be displayed in which different scenarios). Anticipation and innovation

We could say that it is different from regular management skills, because first of all, he/she has to communicate online and in this case to perhaps hundreds of comments a day. He/she should pick over every day, to of course answer to all bad comments, and maybe answer to 50% of goods ones. A communication plan must be create often, in order to avoid crisis:

Meeting Imagine the worst scenarios Assign role of each person with leadership Create role play Set up a chart

Then he/she has to communicate as quite as possible to concerned managers, and even maybe to general management in case of crisis.

Whereas a regular manager, in case of crisis or problem, must have, of course, a minimum of reaction, but it won’t get as quick as social media affect does. Word of mouth won’t go as quick as comments on social media and other digital platforms around the world. Obviously it has not the same proportion. As soon as the regular manager has already well set up the