SISKIYOU COUNTY OFF-THE-RANCH MARKETING

To get a glimpse into what the Siskiyou County Cattlemen’s Annual Fall Tour covered and learn about each tour stop, CCA staff visited each operation with University of California Cooperative Extension Siskiyou County Livestock and Natural Resources Advisor Grace Woodmansee, who organized the event. From our visits, it tour attendees could see what makes each of these businesses unique, the differences in the operations and the similarities in what it has taken to get each of them to where they are today with selling products to consumers.

In a world where consumers are concerned where their food was raised, Crown H Cattle Co., like others, capitalizes on the pristine beauty found on their ranch. Their personal cattle brand on their boxed beef gives their product a personal touch.

Through social media and innovative online marketing, Starwalke Organic Farrm has been able to capitalize on the "cute and furry" Scottish Highlander trend but are passionate about showing why there is also an uptick in consumers seeking beef from this once novel breed. This Fort Jones-based family business sells organic, grass-fed beef and pasture-raised pork.