CAI-MN Golf Tournament
Everything you wanted to know about CAI-MN’s annual golf tournament Wednesday, July 24, 2013 | StoneRidge Golf Club | Stillwater, MN Fun and Games — it’s not just Golf By Joel Starks, Sharper Management
In addition to relaxing, having a beverage, enjoying the great outdoors, and playing a round of golf with a great group of people, there are several other opportunities to enjoy your day. Here are the games everyone has the opportunity to play: Mulligans: gives the opportunity for a second chance. Limit of 4 per team at a cost of $5 each. Putting string game: for $20 each team may purchase a string that is between 2' and 6' in length. Strings will be hidden so players will not know the length of the string until it is pulled from the box. For an additional $10 per team you may purchase a second chance. Only one string is allowed per team so after pulling the second string you have a choice of which string to keep. This string may be used to place putts in the hole without adding a stroke. Betting hole: this money goes to a charity, so please make a wager. Markers will be placed at 20', 10' and 5'. A ball within the 20' ring will pay 2:1, a ball within the 10' ring will pay 3:1, and a ball within the 5' ring will pay 5:1. Grenade toss: this is an opportunity before the shotgun start for everyone to win. Each person will purchase a numbered ball for $10. All golfers that participate will stand at the edge of the green and on cue putt towards the cup. First ball to drop wins a cash prize.
Membership By Michelle Stephans, Reserve Advisors, Inc.
A perfect time to maximize your membership. That’s what the golf event is for us business partners: a perfect time 6
Minnesota Communit y Living
to maximize our membership. Whether interacting with golfers while sponsoring a tee, golfing with potential or established clients, or rehashing the day over dinner, the opportunities are endless. There are so many opportunities to connect — Get your name out there! Get yourself out there! Don’t miss out!
Why should I go? A Business Partner’s Perspective By Wayne Srsen, American Building Contractors
CAI-MN volunteer and business partner member Wayne Srsen explains the value he gains from participating in the CAI-MN golf tournament. As the National Director of Sales and Marketing for American Building Contractors, each year I am tasked with how I spend our marketing dollars. What periodicals do we want to advertise in? What events do we want to attend and sponsor? Our company will naturally choose events not only where our present clients are, but also where our prospective ones are. The CAI-MN golf outing is very well attended by a mix of community managers, business partners, and owners. Future business can come from any one! But the important part is that you are there, and an active participant. You never know who you are going to be next to, or even golfing with. But the real key to new business is just showing up. I am not just talking about showing up and barnstorming a community manager or owner about how great you and your company are. Trust me, they have heard all that before. The real way to drive future business is to show the decision-makers you have a vested interest in the multifamily industry. Let your actions speak louder than your words. Volunteer. You must set yourself apart, because the chances are real good that the person you want to meet the most is already doing some of that already. Just like the world may
not need another roofer, it most certainly does not need another person in sales telling someone how great you are. Taking part in the CAI-MN golf outing is a great, positive step in getting your company name out there, but it is only that: A step. Speaking for myself, the first few years at the golf outing, I never even really talked shop. I just wanted to see who was there, and just get the general feel of it. Later on is when it really paid off. Your participation will lead to business once a comfort level has been established with your prospective clients. It is an annual event that I will never miss. Because it works!
What Sponsorship Is Available? By Jon Edin, Levin & Stein
Business success in the community association industry rests on solid personal relationships. In my business, we market in many ways: direct mail, print advertising, etc. However, the vast majority of clients come through personal contact. In that regard, the annual CAI-MN Golf