Channel Check
SPOTLIGHT CATEGORY
Still Water SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14
What’s hot & what’s not in stores now
Looking for a reason why powerhouse NY distributor Big Geyser might have kicked Glaceau brands to the curb? While we’ve never liked the propensity to roll Vitaminwater in with the rest of the still water numbers, this is a pretty good indicator of why that happened -- it’s dropped like a stone in recent years. And while Smartwater is still on a big growth curve, so is the entire category. For an operator like Big Geyser, there are plenty of premium waters who could fill up the trucks -- particularly for New York’s sophisticated consumers.
Brand
Dollar Sales
Change vs. year earlier
Private Label
$1,981,164,032
6.61%
Dasani
$981,726,272
4.42%
Aquafina
$923,127,616
5.89%
Nestle Pure Life
$909,600,384
0.48%
Glaceau Smart Water
$644,691,200
16.62%
Poland Spring
$527,160,384
2.05%
Glaceau Vitamin Water
$509,185,152
-10.73%
Deer Park
$419,603,744
3.59%
Ozarka
$340,738,304
8.15%
Fiji
$255,266,768
5.72%
Ice Mountain
$238,920,944
1.63%
Arrowhead
$234,418,592
3.37%
Zephyrhills
$228,474,336
8.42%
Glaceau Vitamin Water Zero
$195,188,336
-11.16%
Propel Zero
$171,224,704
-4.37%
Sobe Life Water
$134,647,520
-32.24%
Niagara
$131,280,712
31.66%
Crystal Geyser
$118,028,488
-3.13%
Capri Sun Roarin Waters
$105,158,464
9.06%
$93,851,160
-6.48%
Evian
TOPLINE CATEGORY VOLUME BEER
$31,691,110,224
3.7%
BOTTLED JUICES
$6,868,530,688
-0.52%
BOTTLED WATER
$12,311,481,344
5.30%
ENERGY DRINKS
$10,527,501,312
4.82%
DRINK MIXES
$909,353,792
-3.52%
TEA/COFFEE
$4,550,527,488
7.01%
SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14
18 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE