How To:
Bar r u o Y e k a M More Mo bile
Is Your Bar MoBIle FrIendlY?
By Tom o'malley
Use mobile technology to drive foot traffic, engage patrons, and keep customers coming back.
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egardless of your own personal usage habits, it’s difficult to ignore the current trends in mobile technology. There was a time, just more than a decade ago, that owning a cell phone was a rare luxury disguised as an excuse to play an 8-bit snake game for hours on end. This technology has not only evolved exponentially since then but it has forever transformed the way our society thinks, behaves and communicates. No matter where you look, the dim glow of a five-inch screen illuminates nearly everyone’s face. Traffic, fellow pedestrians, even meteor showers become secondary to these people. If it’s not on their phone, they aren’t interested. Although to some, this may be considered the decline of human interaction as we know it, bar owners should be seeing dollar signs.
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Bar Business Magazine May 2012
The Future Is Here The home desktop computer, although functional and practical, was seamlessly replaced by the portable laptop. However, the notebook’s reign was short-lived with the mainstream introduction of smart phones. Now, people literally have a world of information at their fingertips. With a few swipes and a couple taps, you can do everything from sending e-mail to reserving a table for dinner instantly—all from your phone. The crucial key for any local business, especially bars and restaurants, is to remain competitive by embracing this new culture. It is not a fad. It is not a trend. It is not a blip in history. This is the future and your customers have a whole new set of expectations.
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