Mini Magazine Fall 2014, Holly Madison

Page 95

launching Chewbeads?

MINI |

Producing a high quality product with consistency. We originally ordered necklaces with small interval beads in between each bead and after wear-testing them realized that the small beads would get stuck inside the bigger beads. So, we had to scrap our first order and make them without interval beads. The second order was made without interval beads, but it was difficult to control the tension of the strands, and moms complained that their hair was getting caught in between the beads, so we redesigned again.

I do a lot of my household duties online— diapers.com and soap.com are total life savers. If we are running low on paper towels [or] toilet paper, I can order everything online before I leave for work and it’s at our apartment when I get home. Talk about saving a Saturday! I try and get up early to run or work out before anyone else gets up so that when I am home I can focus on my family and Chewbeads.

LG |

It’s so great your husband, Eric, helped co-found Chewbeads. What’s it’s like working with your husband in a professional capacity?

What are your time-saving tips for running a business and a household? How do you make it all work?

LG |

What’s the best advice you have for a mom who is thinking of starting her own business, but isn’t sure that she has the time?

MINI |

MINI |

There is never a dull moment and we certainly have plenty to talk about at the dinner table. But that aside, working with Eric has made Chewbeads possible. I am creative, visionary, and can rank and buy inventory— which is great to start a business, but everything that goes into running a business everyday was beyond my scope. I still work and dedicate my time to Madewell which I love too, so Eric and the team at Chewbeads drive our customer service, sales and fulfillment efforts. LG |

It’s funny because once I had Benjamin I found that I had a little more time at home. I wasn’t running around as much to dinners or the gym so I started thinking about my product. I think you can find time throughout the day and the week to work on a project or idea. Obviously, your kids and family come first, [but] when you have time, use it towards your goal. LG |

What are you excited to dress [your kids] Benjamin and Jordan in this fall?

MINI |

Camo pants, henleys and little puffer vests. LG |


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