VISUAL COMMUNICATION

Visual communication is a powerful tool. It informs and educates, motivates and inspires. Ayers Saint Gross crafts visual communication systems that shape relationships between people and places. We focus information and identity design, branding, environmental graphic design, signage and wayfinding, and marketing and fundraising collateral. Drawing on our firm’s cross-disciplinary expertise, we engage specialized resources for projects in and about the built environment. Through visual communication, we create lasting value for our clients.

Successful projects begin with strategy and structure. We begin by listening to you and working together to identify your goals, your audiences and the competitive landscape. Then we devise a process to achieve your functional and creative goals. Together, we transform ideas into powerful visual form.

COMPONENTS OF VISUAL COMMUNICATION