10 minute read

The Mechanic’s Mentor

The team at A&J Fleetcare with DPF Doctor founder Darren Darling, far right

By Dee Blick

The rst in an exclusive series where we look at how A&J Fleetcare are growing their business with the help of a mentor – international bestselling business author and marketer Dee Blick

In May, I had the pleasure of speaking at a DPF Doctor Network event at Darren Darling’s HQ in Ashington. It was an amazing day with Gilbert Groot, the founder of JLM Lubricants ying in to join us. In the evening I got chatting to Alan and Jeanette Landale. They’re both from a part of Leeds where I grew up. It was clear they had a great business, but they would bene t from mentoring. I made the decision that evening I would be their mentor and within two weeks we had our rst session. I have been supporting mechanics for 17 years, so my realworld experience helps and I’m no fan of theory. It is my plan to share much of what we cover in the next few issues of autotechnician. It made sense in this rst feature to introduce you to the business via Alan. “My time at school was marked with mischief and truanting. Teachers predicted I wouldn’t amount to much in life. But the real turning point was a work placement in a garage. Cars fascinated me and what started out as two days a week led to a full-time career. I realised that when it came to cars, I was a perfectionist with an insatiable appetite to learn. Within two months I was a HGV apprentice mechanic. In the years that have elapsed I’ve had many roles in workshops ranging from team leader and the manager of a large eet to key roles at independent garages. Along the way I’ve invested heavily in attaining many related quali cations even emerging with a distinction in some – vastly di erent from my school days.

In 2002 I started my own business as a fully- edged garage working on cars. Our business grew, our training grew and my wife Jeanette joined us, heading up customer service and everything in the business bar working on a car!

“Within ve years of successfully operating on the outskirts of Leeds with 800 customers, we made the decision to invest in a large workshop in the centre of Leeds with ample parking, a place for customers and, most importantly, several bays including a DPF bay. We’re members of Darren Darling’s DPF Doctor Network and attend most of his live training to ensure we remain at the top of our game. Joining Darren’s network was a real turning point. We were lacking in DPF experience but nevertheless customers were looking to us to solve complex problems. Darren’s training covers all aspects of DPF faults and xes. We’re now regarded as one of the best DPF specialists in West Yorkshire with a 100% rst-time x rate.

“How have we grown in the last few years? I’d say customer service and the fact we o er specialised services. We invest heavily in training and Jeanette is known for always going the extra mile for customers. We’re registered with the IMI and the Motor Ombudsman and recently gained a 5-star award for the North Region. As well as being DPF doctors we’re part of the Simply Diagnostic Network and Scanner Danner. Our son Matthew joined us when he was 17 and is now fully trained in diagnostic DPF work, Hybrids and EVs. “Having Dee as our mentor is brilliant. We already had her books and after meeting her at Darren’s event felt a real connection. We could see that with her onside as our mentor and marketer we could take o . Having not had a mentor before, we were not sure what to expect but it’s working well. Dee challenges us, guides us, and helps us to focus on our strengths. She also gives Jeanette the con dence to talk about our business with key people by reminding us that we’re directors of our business, not just hired help! In our calls with Dee, we talk about day-to-day stu ; what’s working, what isn’t and what we can do to change things. A real breakthrough was the session on being positive about our business. It’s easy to become so bogged down in the small stu that you lose sight of why you started your business and where you’re planning to take it. Dee is one of a kind and we couldn’t ask for anyone better.”

“A real breakthrough was the session on being positive about our business. It’s easy to become so bogged down in the small stu that you lose sight of why you started your business and where you’re planning to take it”

DIAGNOSTICS Page 18 Additives: Fighting the Filth Page 30

QUALITY

SOLUTIONS

TURBOS Page 38

dpf cleaning Page 41

How to prevent DPF problems, getting to the root cause of symptoms, plus DPF Doctor Darren Darling provides us with his Top 5 DPF customer questions