REAllOVE: Entertainment Marketing Plan

A surgically-altered lovestory

Astrid Martin

FTV 419: Entertainment Marketing/Promotions

Spring 2014

Are you losing hope in your search for

“The One”?

-Feel that internal clock telling you it’s time to settle down, but your perfect match is nowhere to be found?

-Wish you can find that special someone tomorrow?

Well, that’s where REAllOVE comes in

Table Of Contents Phase 1: Overview

Executive Summary .........................1 Positioning Statment.......................2 Synopsis......................................................3 Key Facts...................................................4 Target Audiences...............................5-7 Big Idea........................................................8 Marketing Opportunties...............9 Marketing Obstacles........................10

Phase 3: Distrubution

Distributor............................................................ 31-32 Market Research.......................................... 33 Screenings..........................................................34

Phase 2: Film Festival

Phase 4: Consumer

Festival Strategy...................................15 Target Festivals..................................... 16 Press Release & Pitch Letter.......17 Festival Kit...................................................18 Cast....................................................................19 Crew.................................................................20 Photos............................................................ 21-22 23-26 Stunts and Guerilla Marketing.......

Release Strategy +Date........................39-40 Competative Environment.................41-42 Timeline.................................................................43 Creative Strategy + Advertising.....44-49 Media Strategy..............................................50 Promotional Strategy...............................51-55 Publicity..................................................................56-62 Internet Marketing.................................... 63

Phase One Overview

Executive Summary While reels in romantic rewards, love also brings unbearable heartbreak. We put our heart and soul into a relationship, despite the risk of not working out.. Audiences will relate with Henry's feelings of loss as he tries to find a shortcut towards romance after a terrible break-up. While most of us have to sit and wait, Henry's futuristic world has an intriguing alternative--

REAllOVE.

REAllOVE is an operation we all wish we could have. Just how we can get a smaller waist or a new

chin, the ability to use science to find with one doctor visit, is something we all secretly wish.

However, as we venture into Henry's futuristic world, we quickly learn that love may be an operation away, but the trek to find ‘ still has its challenges.

With the captivating visuals, relatable desires for , and comedic relief to entertain viewers. This film is a highly marketable film that will win audience's hearts everywhere.The marketing plan ahead lays out a strategic breakdown of the target audience, marketing opportunities, obstacles, and research. These elements will complete our masterful plan to enter into the minds of our target audience and perfect our marketing mix. From there we plan to swoop target audiences off their feet.

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Positioning Statement A futuristic romantic comedy that teaches the challenges of finding true love no matter which decade we're from.

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Synopsis After proposing and rejected by his long-term girlfriend,

Henry feels the desperate need to find love again. He quickly learns about REAllOVE, an operation where surgeons implant a chip in his brain to generate a customizable love interest based on an actual human being. However, with the REAllOVE operation undergoing a few bugs, Henry quickly realizes that what he thought was his dream girl might only be a figment of his imagination.

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Key Facts Futuristic Romantic Comedy PG-13 Warner Bros. Pictures A Surgically-Altered Lovestory

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P rimary Target The Hopeless Romantic

Annabell 22

English Major,

Sarah Lawrence College

-Female 18-26 -Current student or graduate -Loves romantic fairytales 5

As a natural bookworm, Annabell grew up having her father read romantic classics such as 'Pride and Prejudice', 'Little Women', and 'Gone with the Wind'. Her guilty pleasure is to watch the Notebook alone on a Friday night, while telling her friends she's studying instead. Having recently been broken up by her high school sweetheart she wishes that the charismatic and handsome man she grew up reading would one day come knocking on her door and sweep her off her feet.

Riley 24

Secondary TThearget Charmer

Pre-Med Major, Stanford University

Riley is not afraid to show his sensitive side. He loves to shower his girlfriend with compliments and occasional candle lit dinners at the park. He has a weakness for romantic movies and loves watching a good chick flick with his girlfriend. During his free time, he loves playing a friendly match of lacrosse with his friends. As a Pre-Med student, he loves learning how the human body operates and finds the medical field a rewarding experience with the way he can save lives.

-Male 18-25 -Current student or graduate -Interested in technololgy and science 6

Tertiary Target The Nostalgic-Seeker

Eleanor 62

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-Female 50-beyond -Married for years or separated -Reads romantic novels, - loves scrapbooking

Stay-at-home mom

Eleanor loves long walks on the beach and a good romantic novel to curl up to. With her children off to college and starting their own families, she has more time on her hands. A combination of her homemade lemonade recipe and a good read is just what the doctor asked for to un-wind. With her husband, she enjoys watching movies such as Grease and Dirty Dancing to remind her of the good old days. She actively seeks inspiration to bring back the spark in her marriage.

B ig Idea Live like it exists because at this moment it does an emotionally loaded word.

While some imagine romantic walks by the seashore,

candlelit dinners, and endless nights cuddling near the fireplace others have a different perception. All of a sudden a bitter image of your make-up streamed face fills your mind as you stuff yourself with Ben and Jerry's.

These are the elements we will see thorughout the campaign.

When it comes to love we're all in the dark. However, the moment we can control it, becomes less daunting and less painful. That's what makes REAllOVE so attractive.

As soon as Henry found his perfect match, as Henry did with Autumn, the question of whether or not she existed wavered. Relationships come and go or partners may just be a figment of our imaginations. The only chance for happiness is to fully commit ourselves to the moment. “Live like it exists because at this moment it does.�

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Marketing Opportunities Desired Traits

Having a futeristic twist to a rom com is unique and intriguing; ultimately broadening the target audience and setting the film apart from other rom coms

The actress, Cameron Kelly, has been featured in many Chapman films. She's talented and her classic good looks fits the role perfectly. Men want to fall in love with her and women want to be her.

Kendall was recently awarded 2013's Best Producer award at Chapman's annual Women in Focus making her an influentual female figure in film. Directer Spencer Reed also has been awarded many awards in the past. These talented filmamkers make a powerful team.

The balance of blue tint, perfect lighting, and digital arts makes the film visually captivating. Not only does the story effect us emotionally, but it fulfills our visual appetites.

The screenplay is well-written and offer a wondeful balance of butterfly fluttering romance and subtle comedy. There are also many quoatable lines.

With Henry meeting the real Autumn at the end of the film forms a sense of closure; ultimately satisfying viewers after having them travel thorugh Henry's rollercoaster emotions.

Having an original score sets REAllOVE apart from other films. The perfect sound is essential because it triggers a greater emotional response in viewers.

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Marketing Obstacles Bad Traits There's the fear that audiences wont find the comedic scenes funny because comedy relies on precise timing and everyone has a different sense of humor. Plus there are instances in the film, such as Henry's heartbrocken montage, that leans more towards the drama genre.

The year we plan to release REAllOVE is the same year the anticipated 50 shades of Grey is coming out. We need to be proactive as posible in positioning our film differenlty.

Although the film centers around a hopeless romantic male, the clever story and the technical references may not be enough to drive our male target audience to the theater.

This is the actress first appearance in a film offering little star quality to work with. Plus the producer didn't seem happy with her performance.

The movie Her has some similarities with REAllOVE. They both are sci-fi films that create an imaginative love interest. Audiences may either be tired of this genre combination or still intrigued.

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Marketing Opportunities

“Live like it exists because at this moment it does�

-Autumn

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Phase Two Film Festival Strategy

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FilmSF estival Film Festival tegy tra Strategy W

ith its witty script, vibrant visuals, original soundtrack, and futuristic romanticism, REAllOVE and it's broad target audience has the ability to become a successful and popular picture in many acclaimed film festivals. With these well-populated events, publicity stunts will be used as a creative way to captivate attention and set the movie apart from other films.

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Target Festivals Cannes International Film Festival is one of the most prestigious and publicized film festivals that showcase a spectrum of genres from around the world in May. Attracting a variety of international big names (invitation only), this event becomes the most important arena for publicity stunts.

Los Angeles Film Festival, also known as the LA Film Fest, is an annual film festival held on July 9-19, 2014. With an attendance of more than 90,000 people, screening over100 feature films, the festival showcases a spectrum of films from mainstream to independent. This event also includes world premiers and a variety of panels and seminars, which becomes a valuable option for REAllOVE's publicity. This festival is great way to kick start the film festival tour and get attention from big Hollywood figures.

Toronto Film Festival is a publicly attended event held in September.

Ideal for mainstream movies like REAllOVE, This will offer an opportunity to perform our hilarious guerilla marketing and get the attention from more than just Americans.

International press is necessary for this film. Plus it’s our way of recognizing the film’s music composer’s Canadian nationality.

The New York film festival akes place in October, showcasing a variety of mainstream films. This event is an attractive option, especially after choosing Her, another futuristic romance film, as the official closing film last year.

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F estival Kit Press Release and Pitch Letter A surgically-altered lovestory

REAllOVE

A surgically-altered lovestory

REAllOVE

Dear Nathan Sherman,

FUTURISTIC ROMANTIC COMEDY SET TO DEBUT AT THE CANNES INTERNATIONAL FILM FESTIVAL -Due to premiere at The Cannes International Film Festival on May 25th 2014, Warner Bros. Pictures presents REAllOVE, a futuristic romantic comedy.

After a terrible break-up, Henry undergoes a surgical operation that implants a chip in his brain to project the perfect woman into his life. However, with the operation undergoing a few bugs, Henry questions if his perfect woman is real or a figment of his imagination.

This film is an original story written and directed by award winning Spencer Reed and produced by 2013’s Best Female Producer, Kendall Taubin. Experience the obstacles of love still relevant in the future though the film’s captivating visuals and effects, original soundtrack, and futuristic romanticism.

The Cannes International Film Fesitval is an invitation only annual event showcasing a variety of new films from around the world. Founded in 1946, it is one of the most presitgeious and publicised film festivals in the world, according to The New York Times and Forbes magazine.

Have you ever been heartbroken and wished there was an easy way to mend your broken heart?

Well what if I told you there's a surgical operation that has helped 1,000,000 people find their match? All a surgeon has to do is implant a microchip in your brain and your thoughts desires, wants, and needs generate a customizable loveinterest based on a real human being. Not buying it?

Warner Bros. Pictures presents REAllOVE, a futuristic romantic comedy that deals with the issues of love and rejection still prevalent in the future world. After a terrible break-up, Henry undergoes this surgical operation hoping to find "The One." However, with the operation undergoing a few bugs, Henry questions if his perfect woman is real or a figment of his imagination.

A film where romance, comedy, and science-fiction synchronize into one movie, The captivating visuals and effects and intriguing characters will keep you at the edge of your seat .

What will you do for love? I hope accepting this film in the festival would be one of those choices.

Please enjoy this festival kit. Enclosed is a pouch of farewell kisses. They may just be chocolate, but let's just pretend they're REAl..

For more information contact: Astrid Martin Director of Marketing for REAllOVE marti405@mail.chapman.edu

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Enjoy, Astrid Martin Director of Marketing REAllOVEmovie.com facebook.com/REAllOVE @REAllOVE

REAllOVEmovie.com facebook.com/REAllOVE @REAllOVE

Key Art

Branded DVD & Case

REAllOVEmovie.com facebook.com/REAllOVE @REAllOVE

Business Cards

Stickers Kisses 18

“Autumn"--Cameron Kelly

C ast The Stars

Beauty and brains, not only is she a Stanford law graduate, but her classic good looks quickly catches Henry's attention. These killer traits however are no match to her down to earth personality and sweet disposition. She may just be the perfect woman for Henry....if she exists.

“Henry"--Reese Mishler

“Jen"--Kate Owsley

A successfuljournalist who wears his heart on his sleeve.

Love and affectionate is what he needs in his life to make him feel complete. After rejected

by Jen when he proposed, his broken heart was too much to bare. Too impatient for his own good he undergoes REAllOVE, resulting him to meet and fall in love with Autumn. He is a sucker for romance

Fear of commitment, Jen breaks up with Henry.

Despite dating Henry for three years, Henry's friends never liked her or her bossy personality.

“Jake"--Vic May As Henry's best friend, he becomes the voice of reason during Henry's rough time with love.

Whether it's cheering Henry up or trying to talk him out of REAllOVE., he's Henry's rock, not to mention soon to be married friend.

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“Marshall"-- Chase Levy A rebel, Marshall is the complete opposite of Henry. He gives the worse love advice, many of which includes hookers. It wouldn't be far fetched to say Marshal hits anything that moves.

C rew The Artistic Surgeons Spencer Reed Film Production '14 , Spencer is not only the writer and director of REAllOVE, but also an award winning filmmaker. He has entered many of his films in film festivals in Sacramento and Newport Beach granting him recognition for his double threat talents. He's been titled both innovative as well as coming filmmaker.

Matthew Blake As the cinematographer, Matthew is responsible for the vibrant images captivated in REAllOVE that gives the film its iconic futuristic and romantic charm.

Isabelle VanderSchuit The futuristic layout and atmosphere is the product of Isabelle, the production designer. As a BFA Creative Producing major '14, her extensive experience designing sets for films offered her the opportunity to take the challenge of bringing to life REAllOVE'sfuturistic atmospheric tones.

Kendall Taubin

Kendall is a Renaissance woman who seems to be able to do it all. Juggling both a B.F.A. Creative Producing major as well as a B.A. Public Relations and Advertising major, her mind for both the creative and business side of entertainment intrigues her. She was named Best Female Producer in 2013 by Chapman's Women in Focus.

Bryan Smaller Bryan is a film production major with the emphasis in editing. The film would not be possible without his skill for sewing together actors’ performances.

Eric Crepeau Timing and tone is essential when mixing images and sounds together, in addition to capitalizing on lucky accidents. In the process of recording for the REAllOVE commercial in the film, Eric accidently found a nob that gave the voice actress a slight echo effect. Without this wonderful accident and Crepeau's sound design skills. REAllOVE would not be able to evoke the same emotional and futuristic effect.

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P hotography Still Shots

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Photography Still Shots

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Stunting Strategies Publicity stunts playing around with

humor will be used as a creative way to captivate attention and ignite after party buzz about the film. It's all about making a memorable experience for both national and international viewers.

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Stunt #1 Flyers and brochures for REAllOVE will be passed

out positioning it as a real surgical operation. The shocking exposure of such an operation will trigger conversation and force film festival-goers to remember the film's name. We're "living like it exists.."

REAllOVE Safe operation implants a microchip in the brain that uses your thoughts, desires, wants and needs to generate your customizable partner within 24 hours

Scan QR code for more info

Are you losing hope in your search for

The QR code provided will actually lead film festivalgoers to REAllOVE’s trailer, making the point the operation is in fact fake.

“the one”?

Wish you can find that special someone tomorrow?

With over 1,000,000 dreams made worldwide, REAllOVE guarantees your perfect mate or your money back.

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S tunt #2 Fake Proposal Gone Wrong Before the movie starts, an actor posed as an audience

member, will propose to his fake girlfriend on stage. An exhilarating mix of emotions will fill audiences hearts as they witness a romantic moment. That is until the girlfriend rejects him and walks off stage. Leading with audience members' shocked responses (this tone), the movie will immediately begin. It will never be mentioned that this was a staged proposal.

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Guerilla M arketing Your kiss is on my list Chocolate kisses with the name REAllOVE printed on the paper tail will be

distributed at film festivals. These delectable treats are not only irresistable, but also a perfect way to communicate the film's romantic tone. By the time festival-goers open the iconic tin foil they will be surpised with a secret message--an opportunity to share the film's many romantic quotes. This is our way to steal the hearts of our viewers.

VE

lO Al

RE

VE

REAllO

exists like it “Live se at this becau it does� nt mome

mn

-Autu

The question we ask ourselves: Does a Hershey's kiss count as a REAL kiss? ...Well in this case we're counting it.

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“Do you ever look up, and imagine all the stars as holes poked in the sky? Think that maybe the darkness is just this facade, covering up the light?�

-Autumn

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Phase Three B-2-B Strategy

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Distribution Strategy

Distribution Strategy 31

Warner Bros.

With Warner Bros. Pictures' solid financial position and extensive experience marketing

fictional films. Warner brothers will successfully drive crowds and increase playability.

As wonderful visual storytellers through their promotional efforts, Warner Bros. has succefully upstarted captivating campaigns such as the Harry Potter franchise. We want audiences to be drawn to the film's futuristic world.

With the wonderful content the film has, Warner Bros. will do a great job capitalizing on the film's beautiful asthetiques, intriguing movie stars, and original score. Plus, the company has extensive experience igniting romantic comedies into classic status such as You've Got Mail and Crazy Stupid Love

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Market Research We want to make sure that our advertising materials and guerilla marketing efforts are sending the right message. For this reason, it's important to undergo observational research in hopes to acquire genuine answers.

Responses towards Public Relations stunts and Guerilla Marketing will be noted towards measuring the effectivness of our PR efforts. The greater the laughter in addition to word of mouth during the festival, the more awareness the film will have. We will hire members to attend film festival after parties to monitor the amount of times REAllOVE is mentioned.

Combining a group of partipants matching our target audience, we plan to observe participants discuss with each other about their first impressions of the film after sharing only the synopsis. The second round will be centered around reactions of the trailer, advertising materials, and small clips of the film.

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Screening Inviting our appropriate target audience, we will host a screening event of

the movie as a private research study. We will record their impressions of the film before they view REAllOVE in a pre-survey. By the time particpants finish the film, a post-survey will be distributed and collected. We will then record and compare the results.

To find out if REAllOVE is as appealing to audiences before watching the film as it is after to predict if people will choose to see the movis in theaters.

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“What, because sleeping with your imaginary friend means your in such a good place now?�

-Jen

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Phase Four Consumer Strategy

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R elease Strategy Overall Strategy

With the film's ability to attract a broad audience in addition to the film's star quality (award-winning crew and attractive stars) and original content, Warner bros. is expecting REAllOVE to be a blockbuster. It would be beneficial to place the film as a wide release in all major cities. If popularity exceeds our expectations, we will add more screens along the way.

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ReleaseOverall DStrategy ate

Feb. 5, 2015

In hopes to get people in the lovey dovey mood, our plan is to have REAllOVE build up in

popularity in February by releasing the film one week before Valentines Day. This will allow the film to build enough revenue before the Valentine burnout and have word of mouth carry over into Valentine's weekend.

The Valentine's day line up is very different form years past. With family comedies such as SpongeBob 2, action films such as Seventh Son, and horror remakes, REAllOVE stands out as a romantic comedy. The only big competitor in the romantic sphere is 50 Shades of Grey Although 50 Shades of Grey has been an anticipated film for over a year, REAllOVE's futuristic twist to a love story, not to mention comedic tone, contrasts with 50 Shades of Grey's risque sexual content. REAllOVE will be able to stand out from the crowd and captivate audiences who are negotiating between date night films. Both men and women will be satisfied with REAllOVE--Something other films can't say.

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Competitive Enviornment 50 Shades of Grey Romantic/Drama

Seventh Son Action

Master Gregory (Jeff Bridges) is a knight who had imprisoned the malevolently powerful witch, Mother Malkin (Julianne Moore), centuries ago. But now she has escaped and is seeking vengeance. Master Gregory has until the next full moon to do what usually take years: train his new apprentice, Tom Ward (Ben Barnes).

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After Anastasia “Ana�

Steele, a 21 year old college senior meets 27-yearold Christian Grey, a successful and wealthy young entrepreneur, an attraction sparked. From this meeting on, Christian engages with Ana in a new type of relationship BDSM.

Spongebob Squarepants 2 Comedy The second feature film featuring SpongeBob SquarePants and his friends in the underwater city of Bikini Bottom.

Competitive Enviornment Selfless Sci-Fi/Drama A wealthy older man discovers he's dying and pays to have his mind transplanted into a younger man's body. When he discovers how his new body was acquired, he defies the company who provided it and is hunted by armed mercenaries.

Focus

Poltergeist Horror

A contemporary and reimagine take on the classic horror film where a suburban home is invaded by angry spirits. When the terrifying apparitions escalate their attacks and take the youngest daughter, her family must come together to rescue her from the clutches of evil.

Dramedy A veteran conman gets involved with a newcomer to the grifter business. They get involved romantically but that becomes perilous in a business where they lie and cheat for a living.

The complications of the encounter haunt them when they meet up again in the future.

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Timeline -Release trailer teaser in theaters

-Create scoial media pages

-Release official poster

-Press Junket at Comic Con

-LA Film Festival -Official trailer in theaters

-Guerilla Marketing flyers in festivals and public sphere

-Variety hearts released

-Cannes Film Festival premiere

-Box Office released mentioning festival popularity.

-All Festival stunts and guerilla Marketing

-New York film festival -Promotional theater materials -Theater standees distributed -Ben & Jerry's contest starts

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-Toronto Film Festival

-Outdoor advertisment released -Times magazine released

-Ben & Jerry's winner is chosesn and flavor starts circulating

-Star publicity in magazines begin circulating

-The New Yorker Released

-Smithsonian magazine released

-Wired released -New Girl appearance

-Chelsea Lately appearance -Ellen appearance -Tonight Show appearance -E News sneak peek

-Release REAllOVE in theaters -Host SNL -Entertainment magazine released -The View appearance and discussions

Materials -30-second TV spots -15-second Radio spot -Movie Poster -Billboards -Bus advertisment -Theater standees -trailer

Creative Strategy Advertising will put an empahsis on the themes love, sci-fi, and mystery. The title in itself is in syncrinization with the line "Live like it exists because at this moment it does." We may have an inkling that something may

A surgically-altered lovestory

REAllOVE

be part of our imaginations, but we pretend it's real anyways. To avoid being mistaken as a drama we want to make sure we have advertsing visuals that are not too serious. We purposley chose a photo of Autumn smiling in the poster. Since the film plays around with hues of blue we want to take adantage of the color and utilize it in our campaign. This allowed us to create a sci-fi inspired pattern. We will also use a splash of red to communicate a

sense of romance without

going overboard. The key is to balance these colors to communicate the futeristic romanticism without losing the comedy aspect of the film.

People don't want a dramedy Live like it exists because at this moment it does

A surgically-altered lovestory 44

C reative Advertising Sample Creative Since this film is a romantic comedy about a man questioning the existence of his love interest, we want to communicate a sense of mystery in the poster. For this reason we are only showing part of Autumn's face.

This mysterious air adds on to her alluring and classical features. This aspect will attract our male target audience. As for the female audience, it is of course essential to showcase Henry, the protagonist. Having his top face complete Autumn's bottom half communicates a oneness they have for each other. Keeping In mind we are identifying with both females and males, we don't want to overload too much on the romantic tone. Our REAllOVE key art and sci-fi color palette used throughout the campaign will give the needed futuristic touch.

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Creative Advertising Sample Creative Since half of our target audience may be studying away in their room, we plan bring the advertisment to them. Just like this apartment complex building in hollywood, we plan to place movie advertisment in densly living areas where a younger adult population live. Plus Eleanor, our older female target audiencee, will still be able to come acorss this advertisment when she drives by.

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C reative Advertising Sample Creative

Feb. 5

The strategy behind advertising on a bus fits perfectly with our big idea. One instance it exists and the next second it's gone. Not only is a moving bus a great way to attarct attention towards advertisments, but it's also more captivating when the actual doors are the advertisment. Every time the doors open and close, you can see Autumn and Henry kiss each other. This clever and romantic display communicates a comedic tone, which works perfectly for REAllOVE's romantic comedy genre. Only a few of these displays will be created. Metropolitan cities with a dense amount of college students and older women will be chosen. Most buses will have the original poster idea in a vertical fashion.

This version has the halves of Autumn's and Henry's faces side by side rather than on top enhancing the tagline: A surgicallyaltered lovestory.

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Creative Advertising Sample Creative For those adults who don't own a car, posters wll be placed at bus stops near college campuses to attract our younger adult audience. Older women who prefer to use the bus system will easily come across this advertisment display.

Theater Standees will feature the iconic poster .

Having the poster blown up in three dimensional form will get passerby's attention.

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Creative Advertising With the radiio popular among an older demographic, radio spots would be perfect for Eleanor. Radio spots would start out advertising REAllOVE as a real operation.

Stereotypical reviews and recommendations will be given. This shock factor will captivate Eleanor's attention rather than switching the station. Once the attention is there, the radio spot will then make it obvious it's a joke and advertise the actual film.

Magazines are often read by the female demographic, so placing print advertisments of the film would be ideal. Placings will be inserted in glamour magazines, attracting both Anabell and Eleanor. We will also put an emphasis in a variety of older demographic magazines (see media strategy). As for Riley, we will be inserting ads in technology and male fashion magazines.

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Media Strategy We want to reach our audience where they spend a large portion of their days-magazines and television.

Anabelle, Riley, and Eleanor have different preferences when it comes to the media. Print ads (magazines) and trailers (television) will be showcased in these locations.

-Cosmopolitan -Vogue -People -GQ -Details -Wired -Times -The New Yorker -Box Office -Entertianment -O Magazine -More Magazine -Sensationally Sexy and Over 50

-E! -FX -VH1 -ABC -Discovery -MTV -NBC -The CW -TVLand -Ion

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Promotions Ben & Jerry's: Promotional Partner

When you think of those lonely movie nights after a heartbreak, all of a

sudden a bitter image of your make-up streamed face fills your mind as you stuff yourself with Ben and Jerry's--the only two men that have stayed loyal during those emotional binge sessions. To stay consistent with the film's romantic comedy genre, we see Ben & Jerry's quirky and creative image as a perfect partnership. We want to feed into the brand's large and loyal following. Plus the ice cream company has experience partnering with cult classic films and television shows. Details will be laid out in the next few pages.

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P romotions Ben & Jerry's: Product Placement In exchange for other partnership efforts we promise Ben & Jerry's product placement in

our film. A pint of ice cream will fit perfectly with Henry's heartbroken moments. This will add a sense of relatability and humor, ultimately lightning the mood. Suddenly our fear of having a dramedy rather than a romantic comedy will diminish.

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P romotions Ben & Jerry's: Contest Live

like it exists: Ice Cream Contest

Have you ever awkwardly stood in the infamous ice cream aisle unable to choose just one flavor? Well you're in luck.

With the much anticipated film REAllOVE starring Cameron Kelly and Reese Mishler, suddently that dream in your head can be projected into a real Ben & Jerry’s flavor. Create your flavor at:

www.benjerry.com/reallove

and Ben & Jerry's will be happy to ship a pint of your concoction to your house. But here's the catch! Warner Bros. execs will be sorting through participants' custom flavors in hopes to find a winner. The winner will have their ice cream concoction sold in national super markets and Ben & Jerry’s boutiques as a way to promote the film REAllOVE. A dollar for each purchase will also be donated to the American Heart Association. Suddenly, your dream can become a reality the same way REAllOVE projected Henry's love-interest into his life. "Live Like it exists because at this moment it does."

Your Flavor Here

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PBenromotions & Jerry's: Sample

A surgically-altered lovestory

REAllOVE

Here is a general idea of how the packaging will look like as soon as Warner Bros. chooses a winner. Not only do we want to showcase the official logo, but we want illustrate the film's stars.

Cameron Kelly and Reese Mishler are up-and-coming stars, so we want to ignite their popularity in the public eye as much as possible.

What better way to promote movie stars than on a pint of America's favorite ice cream.

Even if our audience don't know about the contest at least they will come across these cartons in the supermarket With the heart becoming an iconic symbol for the film, it only seems appropriate to collaberate with the American Heart Association.

This philanthropic partnership will intrigue Eleanor (the NostalgicSeeker) because heart disease is the No. 1 killer in older women.

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P romotions Movie Theater giveaways Popcorn bags and cups will be adorned with REAllOVE images.

The iconic poster placed on the popcorn bag will provide effective advertisment everytime a customer purchases popcorn or watches someone walk around with it. As for the cups, the never before seen photos will intrigue customers about the film and offer a variety everytime they purchase a refreshment.

Warner Bros. will collaborate with Variety the Children's Charity to create limited edition pins featuring REAllOVE for Variety's 25th annual Gold Heart Pin Campaign. Proceeds will benefit Variety programs that provide lifechanging mobility devices, life-saving hospital equipment, and life-enriching experiences to children who are disabled and disadvantaged.

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Publicity F rom the premeiere, magazines, talk shows, to even comedy sitcoms we want the name of the film to be known. Publicity will be an important asset in building the star quality of our main actors, Cameron Kelly and Reese Mishler. We want them to be the face of the movie in hopes to attatch a personality to the film.This will attract our male and female target audiences.

Although Warner Bros. is giving us a large budget, we still want to take advantage of inexpesive PR efforts, so that advertisment doesn't overwhelm the public..

Cameron Kelly

Reese Mishler

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P ublicity Premiere W

ith the film premiering at the Cannes International Film Festival, we want to create a memorable experience by cultivating a futuristic atmosphere.

To consistently follow our advertising color scheme, we plan to use a blue carpet rather than the traditional red. Strobes of blue lightning will surround the area along with REAllOVE movie posters embellishing the edges. The lighting is the easiest way to create the atmopshere without breaking bank. By the time paparazzi capture photos of festvial-goers and movie stars, the atmospheric finishes will make it obvious that they are at the REAllOVE premiere.

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Publicity Television

Chelsea Lately: We will have Cameron Kelly show up as a guest. Chelsea's witty humor is exacly what we want to stay consistent with the film's comedic tone.

E! News: Release an exclusive sneak peak of the film to only E! News a month before the film releases. The clip will be before the countdown of "50 Extreme Celebrity Surgical Make-Overs." (Lead the countdown with "If only there was a operation for a broken heart...oh wait) Tonight Show: Reese Mishler willl guest star and have witty banter with Jimmy Fallon.. Since there is already an existing Jimmy Fallon Ben & Jerry's Ice cream flavor, Reese will mention the promotional contest in addition to having an ice cream eating contest against Fallon.

Ellen: Cameron and Reese wil guest star together. Ellens outgoing and quriky personality will bring out the stars' silly side. Reese will be scared by a random evil surgeon.

The View: Targeting an older audience like our Eleanor, conversations will be sparked about the fillm overall as well as their opinions on the REAllOVE surgical operation.

New Girl: In an episode where Jess is getting her tonsils taken out she finds out that Reese Mishler is her surgeon.

SNL: With Cameron Kelly as host and musical guest, Protozoa, the cast members will partcipate in a parody of REAllOVE.

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P ublicity Film Publicity Reputable magainzes centered around the overall film will spread thought provoking ordeals the film surfaces with it’'s romantic and scientific themes. Love is a complex theme that a majority of our target audeniences 'the hopless romantic', 'the charmer', and 'the nostalgic-seeker' question.

This is an opportunity to showcase behind-the-scenes information and position the film as more than an anticipated romantic comedy.

It's a piece exemplifying the difficulties behind love that even science can't fix.

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Secure a story about the science behind love and what the future holds for the romantic world both culturally and scientifically.

Secure movie spotlight position as most anticipated film of the year. Behindthe-scenes coverage as well as crew details will be showcased

Showcase stories about REAllOVE where scientists and technologists chime in their opinion about whether or not the sci-fi operation can become a reality.

How to find 'The One'? The magazine will journey through how romance has changed romantically and what is the current state of youthful love compared to their parents.

Secure a placecement for the fall preview 2015 (buzz words to position film: witty, original, not your usual valentine's film, exquisite...)

Discussing the implications brought by REAllOVE and its futuristic characteristics; ultimately inviting the discussion of how the future will look like.

Publicity Star Publicity

For Cosmo's Love & Obsession February edition, Cameron Kelly will be booked for the cover, feature story, and a intervew.

Pitch a story about finding your inner siren to help attract “"The One" for you the way Henry and Autumn did. A quiz will be included.

Secure cover showcasing Reese as a rising star. This will include an interview and feature story.

Pitch stories that will showcase Reese's adventerous, artistic, and intellectual side.

Secure cover and feature story about Cameron's growing career in Holywood.

Starring in Warner Bros. most anticipated film of the seaon, Cameron and Reese are going to be upand-coming stars in the film world. It's our responsibility to position them as movie stars in hopes to attract our male and female target audience. Magazine cover spots and stories will invite intrigue toward movie buzz as well as desire to emmulate these actors.

Secure cover and interview with Reese. Magazine will position Reese as a modern icon in male fashion and art.

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P ublicity And Many More...

Guerilla marketing will allow us to blur the lines between fiction and reality by planting trees for the full purpose of engraving: Henry + Autumn Forever on them. #REAllOVE will be engraved as well to add context to the engravings and encourage people to share this stunt via social media.

On June 25th 2014, REAllOVE will host a press junket at the annual Comic Con event in the Marriot Marquis. Press will be invited for onein-one TV, radio, print, and online interviews with the lively cast and filmmakers. Sessions will later be posted on the REAllOVE YouTube page. There will also be a session where Comic Con partcipants can particpate in a Q & A panel. The event overall will go perfectly with the film's futuristic tone.

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Pitch Letter A surgically-altered lovestory

REAllOVE Hi Shirley Curley, You're invited! The anticipated film, REAllOVE, is hosting a press junket at this year's annual Comic Con event on June 25th @ 3pm.

On Feb. 5, 2015 Warner Bros. Pictures presents a futuristic romantic comedy that deals with the issues of love and rejection still prevalent in the future world. After a terrible break-up, Henry undergoes a futuristic operation that speeds his search for "The One." However, with the operation undergoing a few bugs, Henry questions if his perfect woman is real or a figment of his imagination.

With an award-winning crew, up-and-coming stars, and captivating visuals and effects, REAllOVE is first in it's kind to mix romance, comedy, and science fiction together. Join our press junket event for the inside scoop on the most buzzed about film., according to the Cannes International Film Festival.

We look foward to meeting you, Astrid Martin Warner Bros. Pictures will distribute REAllOVE theatrically on Feb. 5 nationally.

Rated PG-13 for advanced cuddling.

REAllOVEmovie.com facebook.com/REAllOVE @REAllOVE

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Social Media REAllOVE After a terrible break-up Henry agrees to undego a futuristic operation where a microchip is implanted in his brain; ultimately creating a customizable loveinterest based on his wants & desires.

REAllOVE #REAllOVE will be in theaters February 5, 2015

Want to know how Henry and Autumn won their parts in the movie.

movie

Check out their audition tapes below. @REAllOVE

REAllOVE in theaters. Get your

W e will be using a variety of social media tools (Facebook, Twitter,

Instagram, and YouTube). Thi s wi l l allow us to have conversati o ns wi t h our audi e nce; helpi n g us to get to know them better. Fans who li k e or subscri b ve our pages wi l l be able to keep up wi t h the fi l m's happeni n gs as well as share our content. Soci a l medi a users wi l l be a helpful asset because of how they wi l l create buzz and i n crease awareness of the fi l m on thei r own.

@REAllOVE

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Thank You...

Jim Fredrick Kendall Taubin Spencer Reed The Crew The Cast

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“Sometimes it makes me feel like it’s just one dream we’re all gonna wake up from.”

-Autumn

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