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STANLEY MARTINS FARMS
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ASA Publication, Inc.
One Genetics Way, Bozeman, Montana 59718 USA 406-587-2778 fax: 406-587-9301 www.simmental.org email: register@simmgene.com
Canada Publications Agreement Number: 1875183
ASA Publication, Inc., Board of Trustees
Chris Ivie, Chairman Tim Clark, Vice Chairman
Doug Parke Chad Cook Ryan Thorson
Wade Shafer, PhD, Executive Secretary-Treasurer
CEO Business Manager
Wade Shafer, PhD Chip Kemp
141 Hwy 18 • Postville, IA 52162 563-419-2444 (c) • 563-864-7305 (h) stanmartins1234@gmail.com www.stanleymartinsfarms.com
ASA Board of Trustees
Executive Committee
• We sell bulls every month of the year.
• 90% of our bulls sell from $3,000-5,000.
• We export.
Doug Parke, Chairman Chris Ivie, Vice Chairman Chad Cook, Treasurer
Tim Clark Ryan Thorson Wade Shafer, PhD, Executive Vice President
Barry Wesner, Immediate Past Chairman
North Central Region
Tim Clark (2024) 1999 18th St NW Turtle Lake, ND 58575 701.799.7752 Tim.Clark@hubbardfeeds.com
Loren Trauernicht (2025) 901 E Pine Rd Wymore, NE 68466 402.230.0812 mtrauernicht@diodecom.net
Matt Aggen (2026) 27133 146th St Harmony, MN 55939 701.866.3544 mattaggen@hotmail.com
Troy Marple (2026) 9450 Michaels Rd Westmoreland, KS 66549 785.250.0522 troy.j.marple@gmail.com
Eastern Region
Western Region Chad Cook (2024) PO Box 174 Walsh, CO 81090 719.529.0564 bridlebitsimm@gmail.com
Maureen Mai (2025) 427 Peaceful Way Bonners Ferry, ID 83805 208.660.2726 rymocattle@gmail.com
Ryan Thorson (2025) 1725 Road 261 Glendive, MT 59330 406.694.3722 ryanthorson7@gmail.com
Quin LaFollette (2026) 1476 Hwy 14A Powell, WY 82435 307.899.3553 Quin@Blacksummitcattle.com
Managing Editor Advertising/Editorial Coordinator
Lilly Platts Rebecca Price
Sales Manager Media/Website Administrator
Nancy Chesterfield Kathy Shafer
Design/Production
Joel Coleman
Gretchen Jensen
Jenna Wacker
American Simmental Association
One Genetics Way, Bozeman, Montana 59718 USA 406-587-4531 fax: 406-587-9301 www.simmental.org email: simmental@simmgene.com
Chris Ivie (2024) PO Box 264 Summertown, TN 38483 931.215.0316 iviejc@usit.net
Doug Parke (2024) 153 Bourbon Hills Dr Paris, KY 40361 859.421.6100 office@dpsalesllc.com
Barry Wesner (2024) 1821 W 700 S Chalmers IN 47929 219.863.4744 wesnerlivestock@yahoo.com
Brandi Karisch (2026) 648 Polly Bell Rd Starkville, MS 39759 225.717.3324 mbkcattle@gmail.com
Scott Trennepohl (2026) 6591 W 625 N Middletown, IN 47356 765.620.1700 sttrennepohl@yahoo.com
South Central Region: Brandon Callis (2024) 26123 State Hwy 152 Minco, OK 73059 979.204.1265 callissteer@yahoo.com
Victor Guerra (2024) PO Box 92 Linn, TX 78563 956.607.5515 vgg03@aol.com
Joseph Hensgens (2025) 136 Deer Park Ln Rayne, LA 70578 985.992.9119 joehensgens@yahoo.com
Greg Burden (2026) 890 VZ CR 2205 Canton, TX 75103 405.780.0372 greg.gbcattle@gmail.com
by Ryan Thorson, Western Region
Narrow your focus, broaden your appeal. Before my family and I moved to the ranch full time, I had the opportunity to work for an agricultural cooperative for close to 20 years. One of the leaders of the cooperative during that time had a saying: “Narrow your focus, broaden your appeal.” It obviously has had an impact on me as I still remember it today, but not only do I remember it, I think about it often throughout the year as we make decisions on our ranch.
The American Simmental Association is very diverse and wideranging, from Purebred, Fullblood, Percent Simmental, Simbrah, SimAngus, SimAngus-HT, and even other breeds that can be registered through the ASA. With all that falls under the ASA umbrella, one can question: as a breed association, how does the ASA go about the simple task of narrowing its focus to broaden its appeal? The answer is not hard to find if we refer to our mission statement, which was created by your charter members over 50 years ago: “The success of the American Simmental Association is dependent on our members’ cattle making a significant genetic contribution to the beef industry. By utilizing the most advanced science, the highest priority is to maintain services and products which bring value to the ASA members’ customers.”
This mission statement has served our association well over the years and one could argue that when the breed has struggled,
