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Welcome
We are positive about the beef industr y and what lies ahead for the hard working cattleman. The tools are in place to make genetic progress in beef operations The market is signaling a need for cattle to be har vested at heavier weights and a higher percentage grading choice Our countr y is the source of the world’s finest beef that meet high standards which includes marbling and taste We must not forget we are in the beef business We need to recognize it is essential to improve muscle and yield in our nation’s cattle. Enough muscle is important for improved efficiency in the pasture and all the way to the grocer y store. We are in the protein business and must become more efficient to overtake our competitors in the efficiency race.