THE POWER OF BRAND

• End-to-End Patient Experience … Mental Health Care Continuum

• Setting Expectations … Empathy, Compassion, Respect

• Reducing Stigma … Promoting Prosperity & Mental Wellness

• Best-in-Class … Regional Hub

Why

CHKD mission + strategy

CHKD care philosophy project parameters

process - led design creative expression as a pathway to transformation health

 healing

 hope for a ll children o national mental health crisis o identified community need (from needs assessment) o holistic, integrated care drives better results/outcomes o mission: health, healing & hope for all children o because we could … o we knew we could do it better …